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Sterling In At CBS Sports 1430

Jason Barrett

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One person talks, and another listens.  One person reveals, and another evaluates.  One person says something funny, and another laughs.  One person shares perspective, and another thinks.  That’s radio.

It’s not quite that simple.  If you are like me, I talk back when I listen to the radio.  I look crazy as I drive, but that’s alright.  No one has ever gotten a ticket for talking to a radio.

For most of my life, I’ve wanted to host a talk radio show.  I’ve always worked in media, but have always felt that radio is the coolest of all because of the one-on-one intimacy between the two people on either end of the microphone and speaker.

Click here to follow Kent Sterling on Twitter

A twist and turn here and there, and my career path took me into talk radio management, and I loved the process of helping hosts succeed at a slightly higher level, enjoy their jobs a little more, and understand the amazing potential that exists during every moment the microphone is open.

I always felt that my life would be happier if I found myself behind a microphone instead of behind a desk, but if people thought I was an effective manager, who was I to argue.  The money was good, and there was definitely a thrill in hearing talent improve.

Eventually, each of us decides to either bet on ourselves or not.  We either go all in based on what we love or we settle for something to make ends meet and put food on the table for our families.  It took me some time, but when my wife and son were self-sufficient in the very best way, I figured the time was right and I pushed my chips in – at least some of them.

I talked to 1070 the Fan – the station I helped launch as program director over four years before – about the possibility of returning to host a weekend show with Fox 59 sports director Chris Hagan.  They agreed, and I got to see whether I would have the ability to sit behind a microphone for a couple of hours and be interested in what I said.

The most important battle hosts wage is in remaining fascinated by their own words.  If hosts are not somewhat compelled by their own words, there is no chance people in their cars will be.  After ending a year’s worth of shows with Chris on 1070 the Fan, I meant it when I told people those were the two best hours of my Saturday.

The management at CBS Sports 1430 in my hometown of Indianapolis asked if I would like to be their first local host, and I moved the rest of my chips to the middle of the table.  I love Indianapolis, sports, and have learned from some very smart people how to put together a show, so my yes was very enthusiastic.

For the rest of the article visit Kent Sterling’s Blog where this was first published

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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