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Life Is Good For Macnow

Jason Barrett

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Glen Macnow is no actor.

The former Philadelphia Inquirer writer and longtime host on WIP isn’t acting like he’s having a great time on the radio.

He is.

He loves talking about sports. He loves talking to Philly sports fans.

And if it sounds like he has awesome chemistry with co-host Ray Didinger, he’s no actor there, either.

“When I’m on the air with Ray, I don’t look at it like I’m going to work,” Macnow said. “It’s hanging out, talking sports with a friend. Ray and I are friends, we enjoy each other’s company and we’re just having usual conversation.

“I’ve always found doing a show with a friend like Ray have been the easiest shows I have done.”

Macnow’s job just got twice as nice.

The pair, which has been a mainstay on Saturdays from 10 a.m. to 1 p.m. broadcasting live from Ponzio’s Diner in Cherry Hill, is now doing a show on Sundays in the same timeslot.

Macnow and Didinger, both legendary sports names and genuinely good dudes, always put on must-hear shows, but it’s not the only time you can hear Macnow during the week.

Every day at 5:15 p.m., he gets a segment on KYW to talk sports.

He also splits Phillies pregame and postgame shows on 1210 with Ricky Bottalico.

Whenever he’s on, no matter what he’s doing, Macnow is doing what he enjoys.

“I’ve always looked at myself as a storyteller,” he said. “When I was in newspapers, which I did for 16 years, I loved telling stories. When I left newspapers, which I liked doing, but was ready to leave, I tried to bring the same thing to sports talk.

“If I never worked in newspapers and just done radio, I would have regretted it, but I’m glad I did both, and I’m glad I’ve had opportunities to write books,” said Macnow, who has penned many books about movies and sports. “So I look at myself like a storyteller in everything that I do.”

This is something he continues to do, both on the air, in books or over a cold one.

For the rest of the story visit the Burlington County Times where it was first published

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SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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