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Lance Zierlein – SportsTalk 790

Jason Barrett

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In the city of Houston there certainly isn’t a problem when it comes to finding an entertaining sports morning show to listen to. “The Proper Gentlemen of Sports” features Lance Zierlein and Adam Clanton and together they’ve been patrolling the airwaves of SportsTalk 790 since August 2013. In less than 1 year the show has experienced strong ratings growth including holding the #1 spot during the February 2014 book. For Zierlein it was the 4th time in his career that he’s had the highest rated morning show in the Houston market, a feat even more impressive when you take into account that he’s done it at 3 different stations.

When I’ve listened to Lance in the past there were a number of things that stood out that I believe make him successful at what he does. First and foremost, he’s got a passion and understanding of the NFL that’s impossible to ignore. Having grown up in a football family with a father who’s coached for over 30 seasons in college and the NFL, it’s easy to see why football is a big part of his life and a strong focus on his show. Read his website The Sideline View and you’ll see just how much time and effort he puts into studying the pro and college game. Now combine that football obsession with a fan base which cares deeply about the Houston Texans and you’ve got a winning combination.

lancez3Secondly, his quick wit and ability to be a natural smart ass makes listeners react both positively and negatively and that shows an ability to stir emotions and connect with an audience. On one particular day I listened in as Lance and Adam presented what they titled “The PGS Programming Survey” where listeners could call up and discuss what they loved or hated about the show and sports talk radio and after hearing one caller explain how he wanted less entertainment on the show and more “hot takes”, Lance and Adam instantly flipped the switch and turned into wide world of sports-like anchors delivering a very old-school style presentation that would bore today’s audience to tears. It was laugh out loud funny and it’s that type of quick thinking and ability to have fun on the air that keeps Lance’s audience engaged and curious. To hear it click here.

Last but not least, Lance is not afraid to take a stand and deliver some riveting rants (click here for his passionate rant last season on the Texans) yet he’s also quick to feed off the energy of the room and break into one of his many known characters and leave the room in stitches. His impressions of Jon Gruden, Wade Phillips and Phillip Rivers are outstanding and he’s also a master at creating characters such as the SEC guy and Communist News Network Spokesperson among others. Check out this video and you’ll get a better idea of how Lance brings his Wade Phillips impersonation into the on-air discussion.

I had the pleasure recently of reconnecting with Lance and we discussed his approach to entertaining, how he determines what’s most important to his audience and some areas of his game that he believes can still get better. Enjoy!

Q: If I asked a Houston sports radio listener to sum up the “Proper Gentlemen of Sports” by using 3 buzz words what would they be?

A: Entertaining, Energetic and Unique

pgs2Q: How do you determine which content gets featured the most on the show? Is there any research you use that supports why you go in a certain direction?

A: We visit with our PD and he’s able to monitor which show topics hit nerves with listeners through our PPM trends. By tracking individual shows – especially the ones that have seen spikes – we’re able to trust in the data and have a greater understanding of what hits with listeners in terms of “A” topics. As for the “B” topics – which are often the differentiators in ratings success if you do those topics well, they come from show prep on a variety of non-mainstream sites (Deadspin, Big Lead, etc.) and they’ll make their way onto the show when things start slowing down.

Q: When you listen to other local or national sports radio shows what draws you in and what sends you away?

A: What draws me in is spirited debate between the hosts or topics/angles that are unique. What drives me away is mindless topics that make me feel like the hosts are putting it on cruise control or when hosts have bad chemistry. If what I hear on the radio doesn’t sound like a conversation or banter I might hear between two or three people in a sports bar or sitting on a couch in someone’s living room, then I probably won’t stay for very long.

lancezQ: What is the most difficult part of your job?

A: I think one of the most difficult issues that I deal with is remembering that topics aren’t old to listeners just because I’m getting bored with them. Listeners are joining my show for the first time that day throughout the morning so staying disciplined and making sure to continue to hit the primary topics is something that can still be difficult. If I’m getting bored with a topic, I have to be able to either find a new angle to the topic, or come up with a segment that allows me to have fun and be creative before getting back to headliners. It’s like having my own recess but in the middle of a segment.

Q: How often do aircheck yourself or listen to audio with your PD or show unit?

A: I don’t aircheck myself as often as I used to. When my PD airchecks us after the show, it is usually not a good thing because that means he’s getting ready to make a point. I think airchecks are essential in the formative years for a host and they were very helpful for me at that time. To be honest, I should probably do it more often than I do right now.

Q: Over the years you’ve developed a ton of characters and included them in your show and they seem to have connected well with your audience. What is the hardest part about creating a character and what advice would you give to someone who’s trying to add that type of creativity and fun into their show?

A: The hardest part about creating a character is finding the right voice and personality for the character that will allow the character to become memorable for listeners. I also feel like it is important to create quirky characters with over-the-top personality traits so that layers can be added to the character and storylines can be fleshed out. When listeners feel like they are “in on” the bits, they become more loyal listeners. These characters become something they can share with their friends either over the phone (‘hey did you hear what happened on the show today?’) or via podcast links.

http://www.youtube.com/watch?v=hjf_skDzbmA

Q: How often do you involve characters in your show and how do you decide what’s enough, not enough and/or too much on the show?

A: I like to let the character involvement happen organically. I don’t like to be forced into doing the characters or I feel like it becomes more forced than fun. I will be doing SEC Guy or Gruden or Philip Rivers during the football season but will only bring them out on rare occasions outside of football.  Often, I will just see an opening for a character to call in and I will literally dial the hotline on my cell phone as I’m leaving the studio towards the hall. I’ll conduct my call from the hall and then hang up and jump back onto the show. Program directors and other hosts have wanted me to do these character much more frequently but I try to be cognizant of not doing them to death and over-saturating the listener.

lancez2Q: Having ascended to #1 in the ratings in your time slot, what are you doing different today then you were doing 5 years earlier that’s helped you have success?

A: I was #1 in my time slot five years earlier at another station so I will change the question. What am I doing differently now than two years ago? I would say the key to my ratings re-emergence has been getting back to doing unpredictable, entertaining radio. There is an artificial ceiling on shows that follow the same script and formula each day. Once I decided to take the lead and trust my own instincts and talent rather than trying to just blend in and do what others were doing, it all clicked for me once again. Your advice to take the lead played a big role in the way I started approaching the show. I’ve always done fun, memorable shows that rated well but I got into a funk for about 3 years and was being bounced from show to show and I’m finally locking in on doing what I do best once again.

Q: Having established a strong brand in your market, which area of your game do you believe still needs improvement and how can your PD, Producer and Co-Host help you in the process?

A: There is no question that my interviewing skills need so much more work despite the time I’ve put in on the radio. I can ask good questions and I can transition from topic to topic effectively with a guest but I take entirely too long to ask the questions sometimes. The best way a PD could help me is to simply pull an aircheck of when he hears me going long with questions.

To learn more about Lance’s morning show on SportsTalk 790 in Houston click here. You can also discover more information about Lance himself by checking out his website The Sideline View or by reading up on his wikipedia page. 

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Charley Steiner Injured; Tim Neverett to Handle Dodgers Radio Play-by-Play

“This will be the first Opening Day that I will have missed since 1976, when I wore a younger man’s clothes.”

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photo of Charley Steiner
Courtesy: Los Angeles Dodgers

As the Los Angeles Dodgers get set to take on the St. Louis Cardinals in their first home game on Thursday, team play-by-play voice Charley Steiner has revealed he will not be doing games at the beginning of the season due to a severe back injury.

Through the Dodgers, Steiner posted a statement which said, “Over the winter, I landed on the Injured List with three compound fractures in my back. (I don’t recommend it.) With the start of the baseball season upon us, the Dodgers are ready to go – but I’m not. This will be the first Opening Day that I will have missed since 1976, when I wore a younger man’s clothes. I look forward to returning to the mic later this season. In the meantime, go Dodgers!”

TrueBlueLA.com reports Tim Neverett will handle play-by-play duties while Steiner recovers. Neverett called the first two regular season games with Rick Monday as the Dodgers started the season in South Korea. Neverett and Monday did not travel with the team, however, they called those games in a studio back home.

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Ronnie Lane and Tom Krasniqi Put a Bow on The Ronnie & TKras Show After Nearly 10 Years

“Finally, Tampa Bay can sleep easy knowing this hideous show is finally over.”

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Photo of Ronnie Lane and Tom Krasniqi
Courtesy: iHeartMedia

After nearly 10 years, The Ronnie & TKras Show with Ronnie Lane and Tom Krasniqi came to an end today as the duo broadcast their final show on remote with many listeners, friends and co-workers on hand. Earlier this month, WDAE announced changes to its programming lineup which will take place starting tomorrow. Ronnie Lane will take on a new role as host of the Tampa Bay Rays pre-game show The Inside Pitch. Tom Krasniqi will continue on in afternoon drive with producer Chris Mathis for The Drive.

Their final show kicked off with station voice Jim Cutler saying, “…Finally, Tampa Bay can sleep easy knowing this hideous show is finally over.”

And with that went three very fast hours of looking back on a nearly decade-long run for Lane and Krasniqi. “It seems kind of surreal, doesn’t it?” said Lane.

Mathis had several special guests lined up for the final show and many others left voice messages which were played coming out of breaks. Tampa Bay Buccaneers General Manager Jason Licht and Chief Operating Officer Brian Ford took part in the final show. Tampa Bay Rays closer Pete Fairbanks also called in and, at first, identified himself as “Pete from St. Louis” before asking what the hosts thought of the Rays bullpen.

“I’m telling you man, when I hear all of these tributes it really brings a tear to my eye, Ronnie,” said Krasniqi. “It’s a surreal moment…It makes me feel so fortunate and blessed to be in this position sitting next to you all these years. This is one of those moments where I am almost speechless and just so incredibly overwhelmed by the support and the love that everyone has shown here today.”

Lane responded, “…Our time together is really coming to an end. I might get a little emotional before this show is over, but we have had a great time and been through many ups and downs…This business is crazy and for us to be able to do what we are doing and doing it on our terms…And for a company that believes in both of us to give us this opportunity to go in different directions with the same company is truly amazing…It doesn’t happen like this always in this business, usually it’s an ugly goodbye.”

As the show came to an end, Lane reminded everyone, “It has been a blast, but we’re not freakin’ leaving!”

“We’re not leaving folks,” ‘TKras’ said. “Thanks very much for being a part of our lives and thanks for having us as part of yours. Onward and upward. You are dismissed.”

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Tyler Murray Added to WEEI Red Sox Radio Bench

“Coming up on 13 seasons in [minor league baseball], it’s not lost on me how fortunate I am to have this opportunity.”

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Photo of Tyler Murray and logos for WEEI and the Boston Red Sox
Photo Credit: Ashley Green

The voice of the Worcester Red Sox, Tyler Murray, has been added to the Red Sox Radio play-by-play bench. WEEI made the announcement on their X account, saying, “On the heels of calling the Hockey East Tourney this weekend [and] adding to his excellent work [with the Worcester Red Sox], happy to announce that Tyler Murray will be helping to build our [Red Sox Network] bench this year! Tyler’s 1st series in the big leagues will be April 5-7 [with Will Flemming].

Murray, who has also called college hockey games on NESN plus college football and basketball games, said on X, “Coming up on 13 seasons in [minor league baseball], it’s not lost on me how fortunate I am to have this opportunity. Thank you to [WEEI brand manager Ken Laird] and [Audacy Boston Senior Vice President/Market Manager Mike Thomas], and to everyone who has reached out. Your support has honestly been overwhelming, and I couldn’t be more grateful.”

Murray’s first series will be the Red Sox taking on the Los Angeles Angels on the road, April 5-7.

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