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XTRA-1360 Makes Lineup Changes

Jason Barrett

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Clear Channel Media and Entertainment San Diego announced today the launch of XTRA 1360 FOX Sports San Diego(KLSD-AM). This new sports radio collaboration will bring some of the best local and nationally recognized sports talent to San Diego, beginning Monday, July 21, 2014.

1360 AM will super-serve San Diego sports fans with relevant, credible coverage of sporting news and games.  In addition, XTRA 1360 FOX Sports San Diego will be a San Diego Chargers broadcast partner, covering the team’s training camp activities beginning next week with daily live broadcasts from the practice field. The station will broadcast all Chargers Preseason and Regular Season games in addition to airing a Chargers Power Hour Show weekdays from 6-7:00 p.m.

XTRA 1360 FOX Sports San Diego (KLSD-AM) weekday programming lineup:

  • 6:00 a.m. – 9:00 a.m.             Dave & Jeff
  • 9:00 a.m. – 12:00 p.m.           Jay Mohr Sports
  • 12:00 p.m. – 2:00 p.m.           The Dan Patrick Show
  • 2:00 p.m. – 6:00 p.m.             Loose Cannons with Steve Hartman and Mike Costa
  • 6:00 p.m. – 7:00 p.m.             Chargers Power Hour with Judson Richards
  • 7:00 p.m. – 8:00 p.m.             XTRA at Night with Judson Richards
  • 8:00 p.m. – 11:00 p.m.           FOX Sports Tonight with Jason Smith

XTRA 1360 FOX Sports San Diego lineup will include nationally recognized sportscaster Steve Hartman as host of the Loose Cannons Show during afternoon drive with Mike Costa. Hartman’s career in sports began at UCLA as a football color commentator for the Bruins. Following graduation, Hartman worked at KABC radio and then with the LA Raiders for four years as media relations/publications director before taking a position at KFOX Radio in 1989. A year later, he helped launch XTRA, the first all-sports radio station in southern California where he worked with Chet Forte and later Billy Werndl. Throughout his broadcast career, Hartman has covered 21 Super Bowls, 16 Final Fours, and six Major League All-Star Games.

“I could not be more excited about returning to the city where my radio career started. So many great memories with many new experiences to come,” said Hartman. “We have assembled a lineup second to none in San Diego and look forward to giving Charger fans a true radio home.”

Fox Sports Network duo Dave Palet and Jeff Dotseth have been signed to host mornings on XTRA 1360 FOX Sports San Diego. Dave Palet is a 20-year TV and radio veteran who has worked for major networks. Jeff Dotseth is a San Diego native who began his radio career in 1991 and has since covered four Super Bowls, the World Series and Stanley Cup Finals.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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