Now comes the financial byproduct of winning another Stanley Cup.
The business side of the Los Angeles Kings franchise has successfully capitalized on the team’s stirring run to its second Stanley Cup championship in the last three seasons. First off, the team will announce on Monday that its new flagship radio home will be KABC (790).
It is a five-year agreement and the Kings will be the only sports property on KABC, and longtime team broadcasters Nick Nickson and Daryl Evans will continue in their positions, play-by-play and analyst, respectively.
Additionally, the Kings already have sold out of season tickets for 2014-15. The team said its season-ticket base is 16,000 and that season-ticket renewal was in excess of 95%. The base number includes partial season-ticket plans; single-game tickets are scheduled to go on sale in September.
The Kings have sold out 120 consecutive games, and they’ve been able to raise their rates in terms of sponsorship dollars. Forbes magazine valued the worth of the Kings at $450 million, but that was in November, months before they beat the New York Rangers in the Stanley Cup Final.
In the midst of their run to the Stanley Cup in 2012, the Kings reached a TV agreement with Fox Sports for a reported $250 million, keeping the team on Fox Sports West through 2024.
For the Kings, the radio deal is novel in that it is a multiyear agreement. Kelly Cheeseman, the Kings’ chief operating officer, said in a interview that the team previously “basically paid” to be on radio and that agreements of the past were typically of a year-to-year nature.
The Kings hope the radio agreement will help along those lines, assisting them in reaching a broader audience. Beyond the game-day broadcasts, they plan on partnering on “exclusive events and original digital content.”
“We are thrilled to partner with Cumulus and TalkRadio 790 KABC as we announce this agreement,” Luc Robitaille, the Kings’ president of business operations, said in a statement. “They are a strong and visible media and broadcasting brand in our community, and they have a great overall reputation as a business and in the radio industry in particular.
“Our combined efforts will undoubtedly broaden the reach of the Kings with our current fans and in the broader community.”
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.