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Travis Builds Multi-Media Brand

Jason Barrett

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For roughly 20 straight weekends last fall, Travis made the cross-country trip from Nashville, Tennessee to the FOX Sports 1 studios in Los Angeles.

Even as FSI’s newest college football analyst for the network’s Saturday pre-game show, he still managed his widely regarded blog, Outkick The Coverage, and also performed radio for 15 hours a week on Nashville’s 104.5 The Zone. On Saturday’s, he jumped over to NBC Sports for his weekend three-hour radio spot as well.

And yet, the erratic schedule — which he still maintains — is in part what drives the 35-year-old Nashville native. It’s a 180-degree change of pace from his former days as a litigator during the mid-2000s.

“It’s pretty wild sometimes,” said Travis, who had just returned from a week-long stay out in Los Angeles. “…It’s why sometimes I almost flip out when the Wi-Fi isn’t working well on my Southwest flights. I feel like I have to be able to use those four hours that I spend in the air to work. I’m kind of always on the go, but there are a lot of people that do that. It’s like anything else — it’s a balancing act.”

In 2006, Travis finally gave up his legal practice and turned his full attention to writing, earning just $100 for three articles a week on CBS Sports. In the same year, he traveled to all 12 SEC stadiums on his “Dixieland Delight” tour, with the end result being a comprehensive book from the fan’s perspective. He’s since become a one-man sports media personality following the launch ofOutkick The Coverage in 2011. Some may even call him his own “brand,” if you will.

While sitting in a Birmingham hotel room, Travis channeled his inner Jerry Maguire and drafted a mission statement for Outkick, the foundation for his continued success.

“I’ve always been fearless,” he said to his readers. “That’s why I can promise you this, at (Outkick) we will be smarter, faster and more entertaining than any of the major sports sites on the Internet. We’ll also be 10 billion % funnier. And we’re going to break news, lots of news.…But most importantly, we’re going to have fun.”

Through a combination of pop culture pieces, Johnny Manziel briefings, breaking news regarding SEC conference expansion, and the weekly mailbag distraction, Travis has turned Outkick, and in turn himself, into a multi-million dollar business that not only offers gear for its supporters but also continuing education (CLE) online sports credit for lawyers. The site garners upwards of two million unique readers a month as the ‘Official College Football Blog’ of FOX Sports. Needless to say, through the SEC corridor and even more so now after three years running, Outkick is one of the most visited college football sites on the web.

With writing, radio and now, television, Travis’ plate is pretty full. He credits his wife, Lara, for not only her career support, but arguably more importantly, for raising two sons while he’s on the road.

“I have an incredible wife,” Travis said. “She does what I could never do and handle a six-year-old and a three-year-old boy all day in addition to being pregnant. …That’s a tougher job than anything I do.”

While Travis admitted that he is “probably doing too much” in the sports media industry, he said he’d “rather be doing too much than not enough.”

“I’d just hate to have to choose to give up writing, radio or television,” he added. “They’re all different challenges, and I enjoy them all for different reasons. The only way to not work as much would be to give one of them up, and I’m not willing to do that.”

They’re three separate entities, but as Travis said, they all “feed off each other,” which makes his life easier when he transitions from one to the other throughout his workweek. With the assistance of Twitter and the 24-7 online news cycle, there is probably rarely a time when Travis doesn’t have a finger on the pulse of the happenings within the sports world.

“While I’m writing, I’m paying attention to all of the news of the day, which keeps me plugged in for radio,” he explained. “I can try out arguments or opinions on radio and see what kind of response I get, so that maybe I can turn a few things into articles. And then on television, it’s all about synthesizing that information.”

For the rest of this article check out Forbes where it was originally published

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105.3 The Fan’s Shan & RJ Do Battle With 95.7 The Game’s The Morning Roast Ahead of 49ers vs Cowboys

“Hill and Shasky went after Shan & RJ’s ratings and Bobby Belt’s intensity. Shariff and Choppy fired back making fun of Hill’s voice.”

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Sports radio content has fueled the hate between Dallas and San Francisco this week as the Cowboys get set to visit the Bay Area. A joke made by 105.3 The Fan’s GBag Nation made some 49ers fans angry. Gavin Dawson and Bryan Broaddus said the Cowboys “could use an injury” to 49ers running back Christian McCaffery.

Other hosts at 105.3 The Fan took to Twitter after a 49ers fan spread the clip on social media calling the joke “pathetic.” Shan Shariff and RJ Choppy were among them. They argued that it is crazy for anyone to think Dawson and Broaddus were serious.

The vitriol between the two towns played out Friday morning on two Audacy stations, the aforementioned Fan in Dallas and 95.7 The Game in San Francisco. Shan & RJ connected with Bonta Hill and Joe Shasky of The Morning Roast for a quarter-hour of smack talk.

“We’d like to congratulate you guys on still being there,” Shariff said. “We know the rotating door there normally. We didn’t think you’d still be there from last year.”

He then gave credit to Sahsky for contributing his winnings from their last bet to the families and community in Uvalde affected by the Robb Elementary shootings.

From there, the niceties were over. Hill and Shasky went after Shan & RJ’s ratings and Bobby Belt’s intensity. Shariff and Choppy fired back making fun of Hill’s voice.

All five hosts explained their pick for the game. Only Shariff went against his home team, predicting the 49ers to win by double digits. Belt and Choppy didn’t give a second thought to supporting the Cowboys.

Joe Shasky wasn’t buying the confidence.

“It’s gonna be Rangers and Bocci talk Monday when they lose,” he said as the two shows signed off.

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Sweeny Murti Departing WFAN

“Thanks to everyone who helped to bring me here, keep me here, and thrive here.”

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WFAN New York Yankees beat reporter Sweeny Murti has announced today is his final day with the radio station.

In a tweet announcing the move, Murti said “I tried to bring the right amounts of confidence and humility on the air. I strived to hold my own with the great hosts on our station and just tried to make good radio with every appearance.”

Sweeny started as a producer at WFAN in 1993, before eventually ascending to the role of the station’s Yankees reporter in 2001. He was grateful to his colleagues and friends for his time at the New York station.

“Thanks to everyone who helped to bring me here, keep me here, and thrive here. Thanks to so many wonderful friends and colleagues who made going to work fun. And thanks to every one of you for listening and taking this ride with me. It has truly been my honor, and I hope you will join me on the next adventure.

Sweeny Murti did not disclose what his next move would entail.

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Westwood One Releases Study of NFL Fans Following Playoffs on Radio

“The study also found that 82% of those surveyed who said they listen to the NFL on AM/FM radio consider themselves extremely/very passionate about the NFL.”

Jordan Bondurant

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The NFL will be one step closer to determining who will play in this year’s Super Bowl after this weekend, and one thing is for certain, football fans will follow the games any way they can. That includes listening to games on the radio.

Westwood One, which is the official network radio partner of the NFL, revealed just how strong listenership of the NFL on the radio is thanks to a recent study.

According to Westwood One’s Audio Active Group, which unveiled the data compiled by Nielsen Scarborough USA+ and MRI Simmons USA, NFL playoff listeners on AM/FM radio are more likely to work full-time and have higher disposable income compared to TV viewers.

Additionally, MRI Simmons found that radio listeners are keener to attend sporting events, look up sports information on their phones more frequently and be more active in fantasy sports than their TV watching counterparts.

The study also found that 82% of those surveyed who said they listen to the NFL on AM/FM radio consider themselves extremely/very passionate about the NFL.

The average age of radio listeners is younger than the average TV watcher. The study found that the average age of people who listen to the playoffs/Super Bowl on the radio is 46, while the average age of folks who watch on TV is 53.

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