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Travis Builds Multi-Media Brand

Jason Barrett

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For roughly 20 straight weekends last fall, Travis made the cross-country trip from Nashville, Tennessee to the FOX Sports 1 studios in Los Angeles.

Even as FSI’s newest college football analyst for the network’s Saturday pre-game show, he still managed his widely regarded blog, Outkick The Coverage, and also performed radio for 15 hours a week on Nashville’s 104.5 The Zone. On Saturday’s, he jumped over to NBC Sports for his weekend three-hour radio spot as well.

And yet, the erratic schedule — which he still maintains — is in part what drives the 35-year-old Nashville native. It’s a 180-degree change of pace from his former days as a litigator during the mid-2000s.

“It’s pretty wild sometimes,” said Travis, who had just returned from a week-long stay out in Los Angeles. “…It’s why sometimes I almost flip out when the Wi-Fi isn’t working well on my Southwest flights. I feel like I have to be able to use those four hours that I spend in the air to work. I’m kind of always on the go, but there are a lot of people that do that. It’s like anything else — it’s a balancing act.”

In 2006, Travis finally gave up his legal practice and turned his full attention to writing, earning just $100 for three articles a week on CBS Sports. In the same year, he traveled to all 12 SEC stadiums on his “Dixieland Delight” tour, with the end result being a comprehensive book from the fan’s perspective. He’s since become a one-man sports media personality following the launch ofOutkick The Coverage in 2011. Some may even call him his own “brand,” if you will.

While sitting in a Birmingham hotel room, Travis channeled his inner Jerry Maguire and drafted a mission statement for Outkick, the foundation for his continued success.

“I’ve always been fearless,” he said to his readers. “That’s why I can promise you this, at (Outkick) we will be smarter, faster and more entertaining than any of the major sports sites on the Internet. We’ll also be 10 billion % funnier. And we’re going to break news, lots of news.…But most importantly, we’re going to have fun.”

Through a combination of pop culture pieces, Johnny Manziel briefings, breaking news regarding SEC conference expansion, and the weekly mailbag distraction, Travis has turned Outkick, and in turn himself, into a multi-million dollar business that not only offers gear for its supporters but also continuing education (CLE) online sports credit for lawyers. The site garners upwards of two million unique readers a month as the ‘Official College Football Blog’ of FOX Sports. Needless to say, through the SEC corridor and even more so now after three years running, Outkick is one of the most visited college football sites on the web.

With writing, radio and now, television, Travis’ plate is pretty full. He credits his wife, Lara, for not only her career support, but arguably more importantly, for raising two sons while he’s on the road.

“I have an incredible wife,” Travis said. “She does what I could never do and handle a six-year-old and a three-year-old boy all day in addition to being pregnant. …That’s a tougher job than anything I do.”

While Travis admitted that he is “probably doing too much” in the sports media industry, he said he’d “rather be doing too much than not enough.”

“I’d just hate to have to choose to give up writing, radio or television,” he added. “They’re all different challenges, and I enjoy them all for different reasons. The only way to not work as much would be to give one of them up, and I’m not willing to do that.”

They’re three separate entities, but as Travis said, they all “feed off each other,” which makes his life easier when he transitions from one to the other throughout his workweek. With the assistance of Twitter and the 24-7 online news cycle, there is probably rarely a time when Travis doesn’t have a finger on the pulse of the happenings within the sports world.

“While I’m writing, I’m paying attention to all of the news of the day, which keeps me plugged in for radio,” he explained. “I can try out arguments or opinions on radio and see what kind of response I get, so that maybe I can turn a few things into articles. And then on television, it’s all about synthesizing that information.”

For the rest of this article check out Forbes where it was originally published

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Mark Schlereth: Level of Intrigue for ‘Receiver’ on Netflix is ‘Not Less Than Zero, Although It’s Close’

“It’s not zero.”

Barrett Sports Media

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Mark Schlereth
Courtesy: FOX Sports

Netflix recently released the trailer for Receiver, a 10-part docuseries produced by NFL Films, Omaha Productions and 2PM Productions that will premiere on July 10. The show features NFL stars Davante Adams, Justin Jefferson, George Kittle, Deebo Samuel and Amon-Ra St. Brown, giving viewers a look into their lives on and off the gridiron. The series is a sequel to Quarterback, which premiered last summer and received stellar reviews from a large faction of viewers when it highlighted quarterbacks Patrick Mahomes, Kirk Cousins and Marcus Mariota. Mat Smith, who was filling in for Mike Evans on Friday’s edition of Schlereth and Evans, mentioned the series as part of the show’s “4 Down Territory” segment in which they discuss key topics from the world of football.

Smith outlined that the show had problems getting more quarterbacks to commit last year and could not really pull off the concept because of its intensity. The show, however, did exhibit parts of their personal lives and ended up following Mahomes as he won Super Bowl LVII from State Farm Stadium in Glendale, Ariz. Heading into the new season, Smith was curious to get Schlereth’s perspective on the level of intrigue he had in the sequel.

“It’s not zero,” Schlereth said. “It’s not less than zero, although it’s close.”

Schlereth played 12 seasons in the NFL as an offensive lineman and currently serves as a broadcast analyst for FOX Sports in addition to co-hosting morning drive on Denver Sports 104.3 The Fan. Smith then asked him if he would be interested should the third season of the show be titled Offensive Lineman and presumably follow athletes in that position.

“Zero,” Schlereth said. “Yeah, I already did that – I lived that. That was the thing with the Quarterback thing. Everybody was like, ‘Oh, you got to watch this, you got to watch it. Oh, it’s unbelievable, you’ve got to watch it,’ and so I was like, ‘Alright, I’ll watch one episode,’ and I watched it and I was completely bored with it.”

Since he was a former NFL player, Schlereth did not need for the program to divulge what happens behind the scenes. In fact, he was somewhat indifferent towards the whole venture, not really finding it interesting for him because he previously lived in a similar situation. To close the segment, Smith wanted to know if his interest would change if the series was simply called Schlereth and ostensibly chronicled his life along the same premise.

“I think it would be the worst show ever produced on television,” Schlereth said, “because you would think you were getting into something really juicy and you realize how freaking boring I am.”

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Caroline Fenton Announces She is Leaving 102.5 The Game

“Please bear with me today as I work through the emotions of leaving a place that has become my home with people that grew into family.”

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Logo for 102.5 The Game in Nashville and a photo of Caroline Fenton
Photo Courtesy: 102.5 The Game

Caroline Fenton, who has been a part of 102.5 The Game in Nashville since 2021, announced today on her X account that today will be her last day with the station. She did not say what she’d be doing next but said she would announce that soon.

Fenton’s announcement said, “Today is my last day at 102.5 The Game. Please bear with me today as I work through the emotions of leaving a place that has become my home with people that grew into family. I’ve felt so much love this week, so thank you.”

Fenton joined the station in 2021 as part of the Stillman & Company show in afternoon drive. When the station shuffled its lineup around in January 2023, Fenton was moved to middays where she has been part of Caroline, Willy & DMase with Willy Daunic and former Tennessee Titans wide receiver Derrick Mason.

Fenton came to Nashville from ESPN in Bristol, CT where she created content and contributed on-air as a social/digital video producer. She is a native of St. Louis and a graduate of LSU.

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Sean Pendergast: I Didn’t Know Brian Windhorst Had This in Him

“He destroyed Luka in the postgame after Game 3.”

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Brian Windhorst
Courtesy: Juan Ocampo, ESPN Images

The Boston Celtics are preparing to take the court Friday night with a 3-0 series lead in the NBA Finals, only needing to secure one more victory to obtain the 18th championship in franchise history. Dallas Mavericks guard Luka Dončić, who helped lead the team to the NBA Finals with a strong postseason performance, has struggled throughout the series and been on the receiving end of criticism about his conduct and play on the court. Seth Payne and Sean Pendergast of SportsRadio 610 in Houston spoke about how Dončić was evoking a similar sentiment to that of former Rockets guard James Harden in that he is an offensive-minded player who demonstrates minimal effort on the defensive end.

Payne expressed that Rockets fans had been frustrated that Dončić would be praised for his style of play while Harden would be somewhat castigated over the years. The plaudits that he has received though seems to have taken a turn amid this series because of the lackluster play.

“This is not a great Finals – [it] could get closed out tonight – and Luka in Game 3 was a mess,” Pendergast said. “He’s arguing with the refs, he’s arguing with his bench… yelling like a child at his coaches. Not a good look.”

The criticism of Dončić from ESPN senior NBA writer Brian Windhorst on SportsCenter with SVP gained notoriety on Wednesday night because of the tone used and the way in which Dončić was called out for carrying himself. The Payne & Pendergast morning drive show played audio of Windhorst delivering his analysis of what occurred on the court and the sentiment surrounding the team.

“Brian Windhorst, man,” Pendergast said. “I didn’t know Windhorst had this in him. He destroyed Luka in the postgame after Game 3.”

Windhorst believed that Dončić put himself in an unacceptable position fouling out of Game 3, specifically in how he looked at his bench after committing his sixth foul and stating that they “better bleeping challenge it.” Within his report, he stated that he was standing in the Mavericks tunnel and that the winners are within the Celtics tunnel and then referenced what Dončić would have to do in order to render the Mavericks tunnel the location of the winners.

“His defensive performance is unacceptable – he is a hole on the court; the Celtics are attacking him,” Windhorst said. “They are ahead in this series because they have attacked him defensively, and you’ve got a situation here where Luka’s complaining about the officiating. They have begged him – they have talked with him, they have pleaded with him. He is costing his team because of how he treats the officials.”

Windhorst continued to voice that Dončić was going to have to get over it, but the fact that he blamed the officials after the game demonstrated to him that he is not close. The performance he had in Game 3 is one that Windhorst called “unacceptable” and attributed it to a reason as to why the Mavericks are not going to win.

“So maybe over the summer somebody will get to him because nobody with the Mavericks or anybody else in his life has, and that’s where the Mavericks are at this point,” Windhorst said. “They’re never going to get to this tunnel with the trophy if he doesn’t improve those aspects of his game.”

The comments from Windhorst elicited further discussion on SportsRadio 610 about the similarities and differences between Dončić and Harden. Whereas Dončić is gaining a reputation for complaining to the officials, Payne conveyed that Harden was “surgical” in his understanding of how to create fouls during the game. Although everyone in the league “begs for calls at some point,” according to Payne, he never recalled Harden having an issue with the officials throughout an entire series.

“If they get swept out of the Finals, that’s going to be a huge story,” Pendergast said. “That’s going to hover over him all summer, like the poor performance in the Finals [and] just the complete fade. You could argue Luka would have been better off playing heroically in a seven-game loss in the Conference Finals than making it to the Finals and getting destroyed.”

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