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SiriusXM NFL Radio Turns 10

Jason Barrett

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A 24-hour channel devoted solely to pro football? On satellite radio?

What was Sirius thinking?

Not even the people launching the station could be sure where it was headed. And a decade later, their dedicated listeners range from Robert Kraft to Mike Shanahan to Sean Payton. And from players on all 32 teams to truck drivers traveling the length and width of the nation.

“We were ahead of everybody,” says Gil Brandt, the former Cowboys personnel director, current NFL draft consultant — and co-host of the very first program on Sirius NFL Radio on Aug. 2, 2004. “I marvel at it. I go into the grocery store or barber shop now, and even women are telling me, ‘You said this and this and this’ on the air.

“The allure is amazing.”

The NFL’s allure seems limitless, and Channel 88 on SiriusXM — the companies merged in 2008 — has built its impressive resume on it. When Steve Cohen, the current senior vice president of sports programming, and Brandt first went on the air 10 years ago, Sirius had 500,000 subscribers. A year later, another 1 million had signed up. By 2008, SiriusXM had 18.5 million subscribers.

Now, that number has reached 26 million.

NFL Radio isn’t responsible for all of that, not by a long shot with Howard Stern and Oprah Winfrey among SiriusXM personalities. But it’s among satellite radio’s leaders in caller participation and, within the NFL itself, it’s become must listening.

“SiriusXM NFL Radio attracts fans of all ages with their insight from former players and coaches and some of the most respected NFL insiders in the industry,” Patriots owner Kraft says. “I am a regular listener. I try to listen to financial reporting and timely global news when I can, but most often, I tune in to … Channel 88. It gives me the pulse of what’s going on in my favorite sport seven days a week, 365 days a year.”

Cohen actually consulted with Kraft before taking on the challenge of building the channel. Cohen’s vision for it was to have professional broadcasters team with former NFL players or executives.

“Here was the hardest thing: hiring people,” Cohen says. “They couldn’t pronounce the name and hadn’t heard of this company.”

Yet he attracted Hall of Fame running back John Riggins and future Hall of Famers Shannon Sharpe and Cris Carter to become hosts, although they no longer are on the channel. Brandt brought considerable cachet because of his wealth of inside knowledge and endless array of anecdotes.

Former Jets personnel director Pat Kirwan also signed up immediately, and he’s become perhaps the station’s most popular voice because of his skill at explaining everything from the intricacies of the zone blitz to the dynamics of the salary cap.

“When I first started, I had no radio experience, had done some TV, but I knew enough about football to talk,” says Kirwan, who has partnered with former NFL players Tim Ryan and, now, Jim Miller. “And I had a lot of notions from TV that it was not addressing the needs of the fans who wanted to grow. The football guy felt there has been more than what these announcers are telling us, because TV appeals to a general audience.”

NFL Radio wanted to appeal to everyone who follows the sport. It came up with some unique ways to do so.

Not only has SiriusXM been broadcasting all regular-season and playoff games live throughout its deal with the league, which runs through 2015, but Channel 88 has brought listeners live to the combine, the draft, and to each of the 32 training camps during the summer.

The camp trips are among the favorite endeavors for NFL Radio’s staff (55 and counting), although they got off to a rocky start.

“The training camp tour started out small, three cities, and soon it became every team every summer,” says Adam Schein, Cohen’s first hire — at age 26. “You’d fly from Seattle to Denver to the Redskins’ camp in three days. Fly to Chicago and then drive to Bourbonnais, Illinois, or to Terre Haute, Indiana, and Nashville, and Georgetown, Kentucky. You go to Saints camp in Jackson, Mississippi, and the humidity smacks you right in the face.

“We were not staying at the Ritz Carlton, either, but that was something that made it so great — it increased the bonding with the guys.”

Cohen offers a reminder that there are far more days on the calendar without any pro football games. Yet, as his boss notes, the thirst for the NFL must be quenched.

“Having every NFL game is a very significant part of what we offer,” says SiriusXM President Scott Greenstein, “but I can’t emphasize enough how important it is having SiriusXM NFL Radio on the air all day, every day, 12 months a year, feeding the appetite of NFL fans.”

For the rest of the story visit the Miami Herald where it was published

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Sports Radio News

Former 670 The Score Host Tommy Williams Has Died

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Photo of Tommy Williams
Courtesy: Lakeshore Public Media

Tommy Williams, who was heard for a decade on 670 The Score, died on Wednesday at the age of 66.

Williams began his broadcasting career in his hometown of Gary, Indiana in 1982 at WLTH before moving on to The Score. In 2003, Williams became the PA Announcer for the Gary Southshore RailCats of the American Association where he had his signature call to get the attention of the fans, “People, People, People.”

A story in The Times of Northwest Indiana said, “The longtime RailCats public address announcer and Lakeshore Public Media sports journalist was known for broadcasting countless games, interviewing countless athletes and covering Region sports at all levels. The Gary native and co-host of “Prep Sports Report,” “Prep Football Report,” and “Lakeshore PBS Scoreboard” often signed off shows saying, “Gary, Indiana, you know I love you.”

“The cadence he had in his voice echoed across the Region in a way we may never see again. He was widely known and widely loved,” Tom Maloney, vice president of radio operations at Lakeshore Public Media told the paper.

“He’d want to be remembered as the voice of Lakeshore sports,” his Regionally Speaking co-host and producer Dee Dotson told The Times. “Most people will remember him for covering prep sports all the way up to semi-pros. He’ll be remembered for treating each of his subjects like they were world champions. His depth of knowledge of sports at all levels is commendable. He was a walking encyclopedia of stats.” 

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Compass Media Networks Promotes Three Members to Oversee Play-by-Play Sports Platform

“It is our pleasure to give these three talented executives their day in the sun, knowing that they will continue to work incredibly hard to carry on this tradition of excellence.”

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Logo for Compass Media Networks

Compass Media Networks has announced the promotions of three long-standing executives, Robert Blum, Tyler Brewer, and Chris Kleiber, who will collectively oversee the content creation, production, and distribution of the company’s play-by-play sports platform.

“For over 16 years, Compass Media Networks has set a standard of excellence for national play-by-play sports with Chris, Rob, and Tyler playing a vital part in our success,” said Peter Kosann, CEO/Founder of Compass Media Networks. “It is our pleasure to give these three talented executives their day in the sun, knowing that they will continue to work incredibly hard to carry on this tradition of excellence.”

Robet Blum has been appointed Vice President & General Manager of Sports and will also continue to serve as Vice President of Affiliate Sales for News-Talk and Sports. Tyler Brewer has been appointed Executive Producer – Sports Programming. And Chris Kleiber has been appointed Senior Producer – Sports Programming.

Compass Media Networks broadcasts annually over 100 play-by-play sporting events involving college men’s basketball and football (including the Big Ten Tournament and the Big Ten Championship Game), NFL 1 p.m. and 4 p.m. Sunday Doubleheaders, and complete coverage of the Dallas Cowboys and Las Vegas Raiders. The broadcasts are distributed across hundreds of terrestrial sports, news-talk and music stations as well as digital distribution platforms such as SiriusXM, Verizon Mobile, and the Varsity App.

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Charley Steiner Injured; Tim Neverett to Handle Dodgers Radio Play-by-Play

“This will be the first Opening Day that I will have missed since 1976, when I wore a younger man’s clothes.”

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photo of Charley Steiner
Courtesy: Los Angeles Dodgers

As the Los Angeles Dodgers get set to take on the St. Louis Cardinals in their first home game on Thursday, team play-by-play voice Charley Steiner has revealed he will not be doing games at the beginning of the season due to a severe back injury.

Through the Dodgers, Steiner posted a statement which said, “Over the winter, I landed on the Injured List with three compound fractures in my back. (I don’t recommend it.) With the start of the baseball season upon us, the Dodgers are ready to go – but I’m not. This will be the first Opening Day that I will have missed since 1976, when I wore a younger man’s clothes. I look forward to returning to the mic later this season. In the meantime, go Dodgers!”

TrueBlueLA.com reports Tim Neverett will handle play-by-play duties while Steiner recovers. Neverett called the first two regular season games with Rick Monday as the Dodgers started the season in South Korea. Neverett and Monday did not travel with the team, however, they called those games in a studio back home.

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