A 24-hour channel devoted solely to pro football? On satellite radio?
What was Sirius thinking?
Not even the people launching the station could be sure where it was headed. And a decade later, their dedicated listeners range from Robert Kraft to Mike Shanahan to Sean Payton. And from players on all 32 teams to truck drivers traveling the length and width of the nation.
“We were ahead of everybody,” says Gil Brandt, the former Cowboys personnel director, current NFL draft consultant — and co-host of the very first program on Sirius NFL Radio on Aug. 2, 2004. “I marvel at it. I go into the grocery store or barber shop now, and even women are telling me, ‘You said this and this and this’ on the air.
“The allure is amazing.”
The NFL’s allure seems limitless, and Channel 88 on SiriusXM — the companies merged in 2008 — has built its impressive resume on it. When Steve Cohen, the current senior vice president of sports programming, and Brandt first went on the air 10 years ago, Sirius had 500,000 subscribers. A year later, another 1 million had signed up. By 2008, SiriusXM had 18.5 million subscribers.
Now, that number has reached 26 million.
NFL Radio isn’t responsible for all of that, not by a long shot with Howard Stern and Oprah Winfrey among SiriusXM personalities. But it’s among satellite radio’s leaders in caller participation and, within the NFL itself, it’s become must listening.
“SiriusXM NFL Radio attracts fans of all ages with their insight from former players and coaches and some of the most respected NFL insiders in the industry,” Patriots owner Kraft says. “I am a regular listener. I try to listen to financial reporting and timely global news when I can, but most often, I tune in to … Channel 88. It gives me the pulse of what’s going on in my favorite sport seven days a week, 365 days a year.”
Cohen actually consulted with Kraft before taking on the challenge of building the channel. Cohen’s vision for it was to have professional broadcasters team with former NFL players or executives.
“Here was the hardest thing: hiring people,” Cohen says. “They couldn’t pronounce the name and hadn’t heard of this company.”
Yet he attracted Hall of Fame running back John Riggins and future Hall of Famers Shannon Sharpe and Cris Carter to become hosts, although they no longer are on the channel. Brandt brought considerable cachet because of his wealth of inside knowledge and endless array of anecdotes.
Former Jets personnel director Pat Kirwan also signed up immediately, and he’s become perhaps the station’s most popular voice because of his skill at explaining everything from the intricacies of the zone blitz to the dynamics of the salary cap.
“When I first started, I had no radio experience, had done some TV, but I knew enough about football to talk,” says Kirwan, who has partnered with former NFL players Tim Ryan and, now, Jim Miller. “And I had a lot of notions from TV that it was not addressing the needs of the fans who wanted to grow. The football guy felt there has been more than what these announcers are telling us, because TV appeals to a general audience.”
NFL Radio wanted to appeal to everyone who follows the sport. It came up with some unique ways to do so.
Not only has SiriusXM been broadcasting all regular-season and playoff games live throughout its deal with the league, which runs through 2015, but Channel 88 has brought listeners live to the combine, the draft, and to each of the 32 training camps during the summer.
The camp trips are among the favorite endeavors for NFL Radio’s staff (55 and counting), although they got off to a rocky start.
“The training camp tour started out small, three cities, and soon it became every team every summer,” says Adam Schein, Cohen’s first hire — at age 26. “You’d fly from Seattle to Denver to the Redskins’ camp in three days. Fly to Chicago and then drive to Bourbonnais, Illinois, or to Terre Haute, Indiana, and Nashville, and Georgetown, Kentucky. You go to Saints camp in Jackson, Mississippi, and the humidity smacks you right in the face.
“We were not staying at the Ritz Carlton, either, but that was something that made it so great — it increased the bonding with the guys.”
Cohen offers a reminder that there are far more days on the calendar without any pro football games. Yet, as his boss notes, the thirst for the NFL must be quenched.
“Having every NFL game is a very significant part of what we offer,” says SiriusXM President Scott Greenstein, “but I can’t emphasize enough how important it is having SiriusXM NFL Radio on the air all day, every day, 12 months a year, feeding the appetite of NFL fans.”
For the rest of the story visit the Miami Herald where it was published
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected].
KNBR’s Brian Murphy Speaks for First Time After Paul McCaffrey Laid Off
“Paulie Mac is my guy, will forever be my guy. The best thing I could ever wish anyone is that you get to work with someone as loyal, energetic, funny, consistent as the guy his Jersey buddies call ‘Smack’.”
Earlier this week, KNBR underwent a round of layoffs, affecting a pair of programs on the Bay Area sports station, including the departure of longtime morning host Paul McCaffrey. His longtime partner — Brian Murphy — has taken to X to share his thoughts.
In a thread to X, Murphy shared his admiration for McCaffrey, whom he hosted Murph and Mac with for 18 years.
“Paulie Mac is my guy, will forever be my guy. The best thing I could ever wish anyone is that you get to work with someone as loyal, energetic, funny, consistent as the guy his Jersey buddies call ‘Smack’,” wrote Murphy. “So much love.”
He then shared that everything listeners and fans of the program have shared on social media has been read by the duo, and thanked them for the outpouring of love and support.
Finally, Murphy addressed his future. Fill-in host Dieter Kurtenbach shared on Thursday he did not have a definitive answer about Murphy’s future with the Cumulus-owned station.
However, Brian Murphy has shared he will return to the airwaves on Monday morning.
“I’ll be back Monday morning on KNBR with our guy Markus (Waterboy) Boucher,” Murphy wrote. “Come on. It’s Niners-Eagles. Wouldn’t miss it. As Paulie Mac’s board itself would say: The show goes on.”
Mike Mulligan: Sports Radio is More Difficult Than Other Formats Think
He shared that he has worked with people on morning shows that he has seen come to a station fully hungover who play music and proceed to sit on the couch.
On Friday morning’s edition of Mully & Haugh on 670 The Score in Chicago, co-host Mike Mulligan outlined the difference with music radio that hosts are not continuously talking to the audience, instead taking mic breaks and then interspersing commentary with different songs.
Filling in for David Haugh on Friday’s edition of the program was Gabe Ramirez, who used to work in the format with B96 as the host of its morning show. Mulligan’s assertion about the differences between the two formats resulted in a conversation about the differences between the grenres, with Ramirez explaining the difficulties that music radio hosts face on the air.
“The music station’s still creating content,” Ramirez said. “You get to have a guest – since I am going to defend my music stations – you get to have a guest and toss them a softball question and listen to them rant for five minutes.”
Mulligan disagreed with this perspective, conveying that he does not feel their program provides guests with easy questions. Additionally, he shared that he has worked with people on morning shows that he has seen come to a station fully hungover who play music and proceed to sit on the couch.
“As a former sportswriter, we sit around and we talk about sports,” Mulligan said. “We talk about the sports we cover and we talk about other sports.”
“You have to talk about Justin Fields seven days in a row,” Ramirez replied. “As a morning show for music, you have to come up with new content every day.”
Rather than taking umbrage towards the response, Mike Mulligan explained that the key to effectively performing his job is being able to discuss important stories of the day even when they are not the headlines. Furthermore, he expounded on the commitment that it takes to watch the amount of sporting events and to be properly informed on the action so he is able to take the air.
“That I will agree with,” Ramirez said. “I’ve told people this – they ask me, ‘What’s the biggest difference?’ The prep, without question, is way more difficult in sports radio because everyone that’s listening to you already knows the answers and you have to be equally if not more informed in all of those things.”
Minnesota Twins Set to Tab Cory Provus as New TV Voice, Kris Atteberry as Lead Radio Announcer
Provus has been the radio voice of the Minnesota Twins since 2012.
After Dick Bremer exited the Minnesota Twins TV booth in October, the search began for his replacement. The MLB franchise didn’t have to look far, though.
Twins radio voice Cory Provus is reportedly set to become the new TV play-by-play broadcaster for the club, according to a report from Dan Hayes of The Athletic.
Provus has been the radio voice of the Minnesota Twins since 2012. Many immediately tabbed him as the club’s replacement for Bremer, who retired after 40 seasons as the lead television voice of the American League club. Before joining the team in 2012, Provus worked for the Milwaukee Brewers as the number two broadcaster after spending two seasons as the radio pregame host for the Chicago Cubs.
Meanwhile, Kris Atteberry has been signaled as the person set to replace Provus inside the franchise’s radio booth. He has served as the pregame and postgame host for the Minnesota Twins Radio Network since 2007. Atteberry joined the club after spending five years calling games for the then-Independent St. Paul Saints from 2002-2006.
While the television and radio broadcast crews appear set, questions remain about where the team will televise its games in 2024. The club’s contract with Bally Sports North has reportedly expired, and it has yet to sign an agreement with the bankruptcy-laden RSN, or with a local over-the-air television station.