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Briscoe To Join SportsCenter

Jason Barrett

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Nicole Briscoe has agreed to a new contract with ESPN and will become a SportsCenter anchor as well as taking on additional new assignments after her current role as host of ESPN NASCAR Countdown concludes.

Briscoe, who joined ESPN in 2008 and has served in various positions on ESPN’s NASCAR coverage, will assume her new duties in January. In addition to SportsCenter, she also will be part of a variety of other ESPN studio shows.

“I’m very happy with the opportunities that have been presented to me,” said Briscoe, who will be relocating to the company’s Bristol, Ct., headquarters. “ESPN is where I want to be, and I’m excited about starting the next chapter of my career as well as a new adventure for my family.

“But first, we still have 15 weeks of NASCAR to go and champions to crown.”

NASCAR Countdown, which Briscoe has hosted since 2011, airs prior to all NASCAR Sprint Cup and Nationwide Series telecasts on ESPN. The program originates from the ESPN Pit Studio at the racetrack with Briscoe and analysts Rusty Wallace and Brad Daugherty. Briscoe was a host and reporter for ESPN’s former NASCAR Now program and has reported on NASCAR for SportsCenter and other ESPN news platforms. ESPN is in its final season of televising live NASCAR racing.

She joined ESPN as Nicole Manske, prior to her 2009 marriage to IndyCar Series driver Ryan Briscoe. She worked for two years as co-host of a motorsports news program on the former SPEED Channel and previously was a sports reporter in Indianapolis. She started her TV career in Rockford, Ill., near her hometown of Roscoe, Ill., while still in college in 1999 at Northern Illinois University, and later worked in Fort Wayne, Ind., before moving to Indianapolis in 2004.

For more visit ESPN Media Zone where this story was originally published

Sports Radio News

ESPN Radio 94.1 Sells Station Naming Rights To Priority Automotive Group

“The programming on the station does not change.”

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Max Media has found an interesting new revenue stream in Virginia Beach. ESPN Radio 94.1 has sold its naming rights. The station has rebranded as Priority Auto Sports Radio 94.1.

“This is an important partnership for us,” said Priority Automotive COO Matt Elmer. “At Priority Automotive we think sports ties everyone together, so this is a great opportunity for us to be a voice in the community and partner with the number one voice for sports in Hampton Roads, ESPN 94.1.”

The programming on the station does not change. Listeners in the 757 will still hear the nationally syndicated ESPN Radio lineup except for in afternoon drive when The Tim Donnelly Show is on the air.

“The partnership between ESPN 94.1 and Priority Automotive is a natural evolution for both companies,” President and Market Manager Keith Barton added. “From the many youth organizations to college teams, Priority Automotive Has been dedicated to sports in Hampton Roads for decades. Max Media is incredibly proud to be partnered with such a class organization.”

Priority Automotive owns 17 car dealerships across Virginia.

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Sports Radio News

SiriusXM Plots Super Bowl LVII Coverage

“SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM.”

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SiriusXM has announced its extensive plans for coverage of Super Bowl LVII and the events leading up to the big game.

A dedicated Super Bowl pop-up channel on SiriusXM Channel 104 will be just one of the avenues SiriusXM plans to cover the event. Amber Theoharis will conduct interviews with players, and personalities making their way through Radio Row throughout the week that will air on the pop-up channel.

Mad Dog Sports Radio will have a large presence on Radio Row, with shows hosted by Chris “Mad Dog” Russo, Adam Schein, Dusty Dvoracek, Danny Kanell, and Steve Torre all airing live on location in Arizona. Former NFL All-Pro wide receiver Brandon Marshall will be on hand to host I Am Athlete Tonight from the event, as well.

“With all eyes and ears focused on Phoenix for Super Bowl Week, SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM,” said SiriusXM President and Chief Content Officer Scott Greenstein.

“With multiple game broadcasts, several channels in Phoenix covering the latest news and providing expert analysis on the teams, interviews with many of the celebrities in town for the game, and our exclusive concert with Luke Combs, our subscribers will have exceptional access throughout the biggest week on the NFL calendar.”

ESPNU Radio hosts Colt McCoy, Rick Neuheisel, and Max Starks will also be in Arizona on Radio Row, in addition to Dusty and Danny hosting their shows each day from Radio Row.

Fantasy football expert Jeff Mans and SportsGrid Radio host Scott Ferrall will also originate content from Radio Row.

SiriusXM will offer four different game broadcasts of Super Bowl LVII. The Kansas City Chiefs and Philadelphia Eagles home broadcasts will each air, as will the national Westwood One call. Additionally, a Spanish-language broadcast will also be provided. Listeners will also be able to hear the halftime show — performed by pop star Rihanna — on Sirius XM Hits 1, The Heat, and Super Bowl LVII Radio.

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Sports Radio News

BetQL Network Going to Arizona for Super Bowl Week

“Three shows will be at the BetMGM Sportsbook in Glendale.”

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BetQL is headed to Radio Row. Audacy’s sports betting radio network will be in Arizona ahead of Super Bowl LVII. 

Three shows will be at the BetMGM Sportsbook in Glendale. BetQL Daily and You Better You Bet will be live Monday through Friday. BetMGM Tonight will be live Monday through Thursday.

The network’s hosts will stay busy in the desert. BetQL is producing 52 hours of live audio and video content. Hosts are also scheduled to make 25 live appearances across other Audacy radio stations and digital channels.

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