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Focus On Fotball For Missouri Radio

Jason Barrett

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Now that all the main cable and satellite providers in the Columbia area other than Mediacom are officially on board with the SEC Network, it’s time to move on to a different medium.

When fall rolls around, it’s not only the television outlets that see their sports schedules burst at the seams. Radio stations also roll out a full slate of programming. In Mid-Missouri, that means Zimmer and Cumulus stations are ready to hit us with more than just afternoon sports talk and Major League Baseball.

Zimmer’s KTGR again will be home to the area’s University of Missouri coverage. Matt Michaels has taken over for the departed Will Palaszczuk on almost all fronts for KTGR. In addition to sharing duties on “The Big Show” from 4 to 6 p.m. weekdays with new producer Brandon Kiley, Michaels will host “Tiger GameDay,” airing three hours before the kickoff of each Missouri football game on all KTGR frequencies. “GameDay” will be moved back into the studio from the set outside Memorial Stadium this year, “allowing us to take calls,” Michaels said.

That leads into programming from Learfield Sports’ Mizzou Sports Properties, with Zimmer’s KCMQ/96.7 FM added to KTGR’s 103.1 FM and 1580 AM as the flagship station for “Tiger Tailgate” two hours before kickoff, “Tiger Pregame” an hour before kickoff, the game itself and then “The Wrap-Up Show” postgame. KTGR’s 100.5 FM will provide regular ESPN programming during both MU football and basketball games this year.

Once again, Brad Tregnago will handle “Tiger Tailgate” duties, with analyst Mike Kelly and color man Howard Richards joined by sideline reporter Chris Gervino during the “Tiger Pregame” and game broadcasts and Gary Link and Kurtis Gregory taking over for “The Wrap-Up Show.”

On Mondays during football season, Michaels will break down the previous Saturday’s game and hit on any other MU news from 8 to 9 a.m. on KTGR on “Mizzou Mondays.”

“The exception is Week 1, where we’ll do it on Tuesday, Sept. 2, because of Labor Day,” Michaels added.

And on Monday nights, starting Aug. 25, Mike Kelly will again host MSP’s “Tiger Talk” at 7 on KCMQ and KTGR alongside Coach Gary Pinkel and/or assistants and players live from Buffalo Wild Wings in Columbia.

MSP General Manager Bob Welch added that there’s the possibility of an SEC preview show being added as conference play approaches.

“Once we get through the early part of the schedule, we’ll start eyeballing what the SEC looks like,” Welch said. “Nothing’s confirmed, but it’s something a lot of fans have asked us to do. It’s just a matter of putting it to paper.”

KTGR also will again be bringing Mid-Missouri the Rams — though not in the preseason — and a weekly high school game featuring Rock Bridge, Hickman and/or Battle, beginning with the Bruins’ contest with Rockhurst at 7:30 p.m. on Aug. 22.

And Jon Ingram continues to host “The Sports Wire” from 8 to 10 a.m. every Saturday.

Cumulus, meanwhile will deliver plenty of NFL football. In addition to the Chiefs airing on KBBM/100.1 FM, Cumulus will offer games on Sunday afternoons and Sunday, Monday and Thursday nights through Westwood One.

Sunday afternoon doubleheaders will air on KZJF/104.1 FM, while Sunday and Thursday night games will be on 104.1 FM and KFRU/1400 AM. Monday night games will air on 1400 AM and KLIK/1240 AM, and the “Chiefs Kingdom” recap show lands on 104.1 FM at 7:06 p.m. Mondays.

The first broadcast is Packers at Seahawks on Thursday, Sept. 4.

Chris Kellogg, operations manager for Cumulus in Columbia and Jefferson City, added that Cumulus also will feature a national college football game of the week on 104.1 FM and 1400 AM each Saturday during the season. The schedule includes the following games featuring SEC teams: Georgia at South Carolina, Sept. 13; LSU at Auburn, Oct. 4; Texas A&M at Alabama, Oct. 18; and Florida at Florida State, Nov. 29.

Missouri State football games with air on KJMO/97.5 FM in Jefferson City. And on the high school front, Jeff City’s games again will be on 1240 AM.

George Young and Bryan Fulcher continue to co-host “The Closers” weekdays from 4 to 6 p.m. on 104.1 FM and 1400 AM — MU football media days also will be covered on both stations on Mondays — and NASCAR Sprint Cup races are on 1240 AM whenever they are run.

There of course will be much shuffling in the coming months, with Zimmer carrying the Cardinals and Cumulus the Royals, creating a need to shift programming to different stations under each company’s umbrella.

“We’ll move things around as best we can,” Kellogg said. “We’re fully committed to NFL stuff. That takes priority. But it’s a good problem to have.”

For more on this story visit the Columbia Tribune where it was originally published

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Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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