The past few days I’ve had the benefit of enjoying some time off and during that time I couldn’t help but be drawn more to CNN, Fox News and MSNBC as a result of the situation in Ferguson, MO. Having spent 5 years of my career and life in the St. Louis area and still maintaining friends in the area today, I was curious to find out what was going on with the chaotic situation that has been unfolding for more than a week now.
What started as a curiosity on my part to learn more about the story, ended up becoming a reminder of how important it is to handle breaking news coverage the right way. Some of this may seem obvious but as simple as it may appear, not every individual or brand handles things right when it comes to dealing with major stories that require an ability to think and react quickly and wisely.
Case in point this past weekend’s news television programming. I think most would agree that the Ferguson, MO shooting and situation between the police, protesters and looters qualified as a major breaking news story. If you work in news television then it would qualify as an all hands on deck type of situation. What occurred though was perplexing.
On the positive side, 1120AM KMOX in St. Louis was on top of the story every single minute. The station went wall to wall with on-air coverage and I saw numerous people involved with the radio station tweeting, posting photos and continuing dialogue with listeners. I could tell quickly that the brand was connected with its audience and invested in making sure they had the most up to the minute information on the story.
Dana Loesch who hosts her own syndicated radio show and works for “The Blaze” network, was also highly invested in the story and offering different viewpoints on the situation. She too was dialed in with her audience on Twitter and was supplying audio samples of things that she had gathered on the show to further help with gaining perspective.
KMOX and Dana Loesch are both St. Louis based so they had an opportunity to be closer to the situation and to their credit they took advantage of it and went full throttle on the story. In simpler terms, they played the hits and super served the needs of their audiences.
On the local television side in St. Louis, Fox-2 KTVU and News 4-KMOV did a stellar job covering the scene to provide eyewitness footage of what was taking place and they kept their focus on presenting the facts which is difficult in situations like this. So many outlets are battling for information and want to provide it to the viewer as quickly as possible so what impressed me with both stations was how they kept their standards high and just reported what they knew rather than try to become the story.
On the flip side, KSDK-4 in St. Louis dropped the ball big time. Rather than stick to reporting the news, the station became the news after they elected to sensationalize the story and show footage of the police officer’s home which had his address on the house. This caused an uproar from local viewers and led to the creation of a “Boycott KSDK” facebook page which as of last check had over 29,000 likes. Many of those people also planned to boycott outside the TV station to voice their unhappiness with the station’s lack of judgement.
The station to its credit came out and apologized after for their egregious error but the damage had been done. Poor judgement during a pivotal time cost the station its trust and loyalty from the audience and a whole lot of bad PR. One could make the case that their quest for higher ratings on this day, could cost them a lot more in the future.
Spinning it to the national side, Fox News almost always wins in the ratings because for the most part they do a good job. That top notch programming though wasn’t on display this weekend however. Instead I tuned in on 5 different occasions for coverage of the Ferguson story only to find the network showing taped programming or a quick news update. On one occasion they even presented a live show and focused content on Rick Perry’s issues in Texas rather than the Ferguson situation. That was very surprising and disappointing for a channel which is usually the first choice for news programming.
MSNBC meanwhile was slightly better than Fox News but they too were missing in action on the lead story too often. In a few instances I once again stumbled across taped programming rather than live coverage of the biggest news story in the country.
The one national network that owned the story was CNN. Anytime I put the channel on, they were focused on the story. While some of the coverage became tiresome due to repetition, they kept the focus on what mattered to most people and I felt after 3 days that if I wanted to know anything about the story from a national perspective that I could trust CNN for their commitment to it.
When stories like this unfold I think it’s extremely important to be all-in with your coverage. I can handle a listener complaining that we spent too much time on a major news story a lot better than having to explain why we were absent on it. Listeners and viewers turn to us hoping to receive information when things like this occur and if we’re not fully invested in the content that everyone is talking about, then we not only lose the audience today but we lose them in the future too when the next big event happens.
I also think it’s critical when these types of stories come up to be very smart and factual when reporting information. When I see a channel like KSDK make an error and show a police officer’s address on live television during a time when tensions are high, I can’t help but wonder which manager made the call and what repercussions they’ll have to deal with for making such a bad judgement. The last thing you want to do in a situation like this is become the story and KSDK became that for a day when they made one really bad decision.
It reminded me of a situation I went through in St. Louis back in 2007. I was programming 590 The Fan in St. Louis the day the Mitchell Report was released. A ton of baseball players had been found guilty of using PED’s and rumors began to swirl that when the list was made public, Albert Pujols’ name would be on it. Albert was the most popular figure in St. Louis and had been a great representative of the city and his being on this list would no doubt crush his public perception and put his entire career under the microscope.
Our competitor 1380AM chose to go on-air and report that Pujols was indeed on the list. At the same time, Fox 2-KTVU made the same call and decided to send a crew over to Albert’s restaurant and ask patrons how they felt about Pujols being on the list and whether or not they’d eat at his place of business again in the future.
The guys on my staff started to get antsy and wanted to run with the story and a few were starting to question why I was holding back on going with the story. I remember getting into a spirited argument with one of my guys and I told him “I’m going to give the benefit of the doubt to St. Louis’ biggest superstar and if I’m late reporting on him cheating the game of baseball I can live with it….but I won’t be ok sleeping tonight if we make a decision to report him as guilty when we don’t have evidence to show that he is“.
An hour later the Mitchell Report came out and Albert Pujols’ name wasn’t on it. The staff seemed to be more relieved that we didn’t get beat to the story than happy that we were accurate but truth be told, it was a big risk. I had a 50/50 shot of being the hero or the goat and I chose to follow my gut and my beliefs which were “you’re innocent until proven guilty“. Maybe I’m old fashioned with situations like this but I’d rather be late and right than first and wrong.
The next day, I got a call from a member of Albert’s camp thanking me for how we handled the story and I specifically remember Albert expressing his disappointment with the local media during his first local news conference. Because we hadn’t presumed him guilty, he would grant a sit down interview with one of my reporters and one other local TV outlet who had also elected not to assassinate his character without evidence.
Now I didn’t care if Albert liked my radio station or not and I didn’t make that call hoping it would lead to him appearing on a show, I did it because it felt right and I believe attacking one’s character is only warranted when there’s evidence to support doing so. Going on witch hunts and reporting speculation is a dangerous area that usually results in the broadcaster having egg on their face. I can recall more personalities being suspended, fired and/or sued then those coming out on top after accusing someone of something without evidence.
It sounds basic but when breaking news happens I think you’ve got to be on top of it immediately and you’ve got to ask the right questions. As difficult as it may be, you’ve got to separate fact and speculation and do so quickly. So many people are in a rush to get content on the air that they hear one side of a story and run with it and then when the other side comes out later, they look foolish. It’s ok to report the one side that you know but how you paint the picture has a lot to do with how you’ll have to navigate the next part later on.
Even worse though is turning a blind eye to a story and pretending it isn’t there. When we first launched 95.7 The Game in San Francisco we spent a lot of time talking about these types of situations and sure enough, during our first month on-air there was a huge local story that I felt our crew did an excellent job with while our competitor missed the boat.
The 49ers and Raiders played a pre-season game at Candlestick Park in August 2011 and at that game a number of fights broke out in the stands and bathrooms. There was also a shooting in the parking lot. It was a scary situation and easily the number one story throughout the Bay Area.
Our competitor that Monday did a nice job of landing Joe Montana for an interview fifteen minutes before we did, so they had the advantage of getting the perspective on the situation first from one of the most famous San Francisco 49ers of all-time – except they never asked him about the situation.
Instead they spent 8 minutes of the interview asking Joe about the San Francisco Giants and 2 minutes on Alex Smith’s QB abilities. As soon as I heard what they were doing, I called my morning producer to make sure we had a strong plan ready for when Joe appeared with us and sure enough we did.
Joe then joined us right after that conversation and the first question from my morning crew was about the violence at Candlestick Park. We then spent the first 6-7 minutes of the interview talking about the situation with Joe and he was engaged in the topic and went as far as to tell us that when he played for the 49ers, he too saw similar situations occur in the stadium and didn’t always feel safe there. His comments would go on to make national news that day and become a topic of conversation for the rest of the broadcast day.
What happened that day was a result of good/bad strategic execution and that’s the same thing that took place this past weekend with the news coverage of the Ferguson situation.
I’ve seen people lose careers over making the wrong calls in these kind of situations and my approach is simple “dive into the story immediately, share the facts, allow for audience interaction and voice your opinion based on what you know“.
In these cases, we’re not the story – we’re simply the messenger passing along the information and giving people an outlet to express their opinion at. Your brand’s loyalty and trust are at stake and how you handle things determines whether or not your audience will turn to you again in the future.
I can tell you this, as someone who watches news television on a very limited basis, when the next major news story breaks my first stop will be to CNN not MSNBC or Fox News. It’s then CNN’s job to present the information well, keep the programming interesting and give me a reason to stay. If they don’t, then they’ve created an opportunity for their competition.
This is exactly what you’re faced with when the next big story breaks. Don’t try to be the one person in the room who thinks that just because everyone else is talking about it you don’t need to. That’s one of the biggest mistakes you can make. If you care about the needs of your audience and want their support in the future, give them what they came to you for.
It’s no different then going to see your favorite band. If they play every song that never was released and ignore the “hits“, chances are you’ll leave the show disappointed or less than satisfied. Those who crank out the tunes that everyone knows, usually benefit from having the crowd sing and dance along and spend more money on other CD’s, merchandise and tickets to future shows.
Like it or not, you work in the breaking news business and how you react to big events says a lot about your judgement and the way you value your audience. Embracing the subject, reporting the facts and allowing people an opportunity to weigh in puts you in position to form a deeper bond with the listener. Sensationalizing the content, reporting inaccurate information and choosing to ignore the story completely earns you mistrust, your brand being boycotted and in some cases unemployment.
Playing the hits isn’t difficult – you’ve just got to check your ego at the door and let the story be the star. Question is, can you do that?
Would Local Radio Benefit From Hosting An Annual Upfront?
How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.
But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?
As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.
Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.
Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.
I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.
What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.
As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.
Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.
But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.
Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.
There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at JBarrett@sportsradiopd.com. By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.
I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.
Takeaways From The NAB Show and Six Days in Las Vegas
“I’m certainly not afraid to be critical but my enthusiasm for the NAB Show was elevated this year.”
Six days on the road can sometimes be exhausting. Six days in Las Vegas, and it’s guaranteed. That was my world last week, as I along with more than fifty thousand people headed to sin city to take in the 2022 NAB Show.
The event didn’t draw as many as it had in the past, but after two years of inactivity due to the pandemic, it was good to be back. Judging from some of the vendors I talked to, the sessions I attended, and the feedback I received from folks I met with, though far from perfect, it was a solid return for an important event. Seeing people interact, celebrate others, and talk about ways to improve the business was a positive reminder of the world being closer to the normal of 2019 than the normal of 2020-2021. The only negative from the week, the consistent failure of Uber to appear in the right place at the right time. But that had zero to do with the NAB.
It feels like whenever I attend industry conferences, there are two different type of reviews that follow. Some writers attend the show and see the glass half full. Others see the glass half empty. I’m certainly not afraid to be critical but my enthusiasm was elevated this year. Maybe it was because BSM was a media partner or maybe it was due to the show not happening for years and just being happy to be among friends, peers, and clients and operate like normal. Either way, my glass was definitely half full.
For those who see events this way, it’s likely they’ll remember the numerous opportunities they had to create and reestablish relationships. They’ll also recall the access to different speakers, sessions, products, and the excellent research shared with those in attendance. The great work done by the BFOA to recognize industry difference makers during their Wednesday breakfast was another positive experience, as was the Sunday night industry gathering at The Mayfair Supper Club.
Included in the conference were sessions with a number of industry leaders. Radio CEO’s took the stage to point out the industry’s wins and growth, credit their employees, and call out audio competitors, big tech, and advertisers for not spending more with the industry. When David Field, Bob Pittman, Ginny Morris and Caroline Beasley speak, people listen. Though their companies operate differently, hearing them share their views on the state of the business is important. I always learn something new when they address the room.
But though a lot of ground gets covered during these interviews, there are a few issues that don’t get talked about enough. For instance, ineffective measurement remains a big problem for the radio business. Things like this shouldn’t happen, but they do. NBC and WarnerMedia took bold steps to address problems with TV measurement. Does radio have the courage to take a similar risk? That’s an area I’d like to see addressed more by higher ups.
I can’t help but wonder how much money we lose from this issue. Companies spend millions for a ratings service that delivers subpar results, and the accountability that follows is often maddening. Given the data we have access to digitally, it’s stunning that radio’s report card for over the air listening is determined by outdated technology. And if we’re going to tell folks that wearables are the missing ingredient for addressing this problem, don’t be shocked if the press that follows is largely negative. The industry and its advertising partners deserve better. So too do the reps at Nielsen who have to absorb the hits, and make the most of a tough situation.
Speaking of advertising, this is another one of those critical areas that deserves another point of view. Case in point, I talked to a few ad agency professionals at the show. Similar to what I’ve heard before, they’re tired of hearing radio leaders blame them for the industry’s present position. This has been a hot button topic with executives for years. I often wonder, do we help or hurt ourselves by publicly calling out advertisers and ad agencies? How would you feel if you ran an agency which spent millions on the industry and were told ‘you don’t do enough’? I’m a champion of radio/audio, and am bullish on spoken word’s ability to deliver results for clients, but having attended these shows for nearly seven years, it might be time for a new approach and message. Or maybe it’s time to put one of our CEO’s with one of theirs and have a bigger discussion. Just a thought.
Of the sessions that I attended, I thought Erica Farber’s ‘What Business Are You In?’ was excellent. I especially liked Taja Graham’s presentation on ‘Sharing Your Truth’. I also appreciated Eric Bischoff’s tips on ways to monetize podcasts, and am curious to see how Amazon’s AMP develops moving forward. My favorite session at the show though was “A GPS Session For Your Station’s Car Radio Strategy” led by Fred Jacobs. The insight shared by Joe D’Angelo of Xperi and Steve Newberry & Suzy Schultz of Quu was outstanding. Keeping the car companies on our side is vital to our survival, and how we position ourselves on the dashboard can’t be ignored. Other tech companies and audio operators take it seriously. We must too.
Sessions aside, it was great to check out the VSiN and Blue Wire studios, connect with a bunch of CEO’s, GM’s and Market Manager’s, and visit with Kevin Jones, Joe Fortenbaugh, Jeremiah Crowe, Jon Goulet, Bill Adee, Q Myers, Mike Golic Jr. and Stormy Buonantony. The NFL’s setup for the Draft, and the light show presented at the Bellagio was without a doubt spectacular, plus Stephanie had a chance to say hello to Raiders owner Mark Davis who was inside the back room of a Westgate restaurant where we were having a business lunch meeting. The personal tour we received at the Wynn showed off some of the best suites I’ve seen in Las Vegas, and I was finally able to witness Circa’s Stadium Swim in person, and meet owner Derek Stevens (heck of a suit game). What an outstanding hotel and casino.
Altogether, it was a productive trip. As someone who knows all about building and executing a conference, I appreciate the work that goes into pulling it off. This event is massive, and I have no idea how the NAB makes it happen so flawlessly. This was the first time my head of sales, Stephanie Eads, got to attend the show. She loved it. Our only negative, going back and forth between convention halls can get exhausting. Wisely, Stephanie and Guaranty Media CEO Flynn Foster took advantage of the underground Tesla ride to move from the North hall to the West hall. I wasn’t as bright. If that’s the worst part of the experience though, that’s pretty solid. I look forward to returning in 2023, and attending the NAB’s NYC show this fall.
You’ve likely seen posts from BSM/BNM on Facebook, Twitter and LinkedIn promoting a number of open positions. I’m adding crew to help us pump out more content, and that means we need more editors, news writers, features reporter’s and columnists. If you’re currently involved or previously worked in the industry and love to write about it, send a resume and few writing samples by email to JBarrett@sportsradiopd.com.
With that said, I’m excited to announce the addition of Ryan Brown as a weekly columnist for BSM. Ryan is part of ‘The Next Round’ in Birmingham, Alabama, which previously broadcast on WJOX as JOX Roundtable. The show left the terrestrial world in June 2021 to operate as its own entity. Ryan’s knowledge and opinions should provide a boost to the site, and I’m looking forward to featuring his columns every Tuesday. Keep an eye out for it tomorrow, and if you want to check out the guest piece he previously wrote for us, click here.
Demetri Ravanos and I have talked to a lot of people over the past month. More additions will be revealed soon. As always, thanks for the continued support of BSM and BNM.
Six New Contributors Join Barrett Media
“These latest additions will make our product better. Now the challenge is finding others to help us continue growing.”
Building a brand starts with a vision. Once that vision is defined, you identify the people who fit what you’re creating, lay out the game plan, and turn them loose to execute. If the product you’re creating is original, fills a gap in the marketplace, and the work turned in by your team is consistently excellent and promoted in the right locations, more times than not you’ll build an audience.
As you grow, the focus turns to studying what your audience wants, needs, and expects from your brand. Certain things you expect to be big turn out small, and the things you saw limited upside in create opportunities you never saw coming. It’s critical to be open minded and ready to pivot while also examining where and when people consume your product, which pieces of content do and don’t matter, and then use that information to direct your team to give folks more of what they value and less of what they don’t. Team members should want that feedback too. It tells them what is and isn’t worth spending their time on.
As I lay all of that out it may sound like I’m talking about a radio station or television operation. These are the things programmers do frequently to make sure the talent, shows, and brand is satisfying the expectations of an audience. But what I’m actually referring to is the brand you’ve made a choice to click on to read this column, Barrett Media.
I’ve mentioned many times on this website how I started this operation by myself, and didn’t expect to have a team of writers involved in it. I was focused on consulting sports stations, sharing my programming views on this website, and as I cranked out content consistently, I discovered others loved the business like I did and had a desire to share their insights too. Rather than sticking to my original plan, I pivoted and increased our content offerings. In return, the audience grew, clients grew, and it’s led this brand to grow beyond my expectations. Now we cover sports AND news media, we run an annual conference, feature a membership program, create podcasts, deliver a daily 8@8 and three times per week BNM Rundown newsletter, and work with various brands and companies across the broadcasting industry. I’m extremely fortunate to be in this position and don’t take it for granted.
But with growth comes change. We’ve been blessed to have a lot of talented people contribute to this site over the years, and as they produce quality work, and others across the industry recognize it, they earn interest for their services. That then leads to some having to sign off for bigger opportunities. I see that as a great positive for the brand. Would it be nice to have more consistency and keep a crew together for years? Of course. I know it’d make Demetri’s life a lot easier. If we’re losing people for the right reasons though, and they’re landing opportunities that help them advance their careers, I’m going to be happy for their success, and trust that we’ll find others to keep us moving forward. The success of our team helps make what we do more attractive to others because it shows that if you do good consistent work here, you can put yourself in a position to attract attention.
Over the past two months, I have challenged Demetri Ravanos to invest more time talking to people about writing for us. Expanding our Barrett News Media roster is a priority. So too is adding quality people to help us improve Barrett Sports Media. BSM has had just under seven years to earn trust with readers. BNM has had less than two. We’ve put out ads on our website and newsletters, social posts, an ad on Indeed, and we’ve reached out directly to people who we’ve felt may be able to add something interesting to our brand. Most of my time is spent listening to stations and talking with clients, but my eyes are always roaming looking for content, and my mind is always thinking about what we can create next to make an impact.
I don’t judge our brand’s success based on clicks, shares, breaking news before other outlets or showing up in the top three listings on Google. I care more effort accuracy, timeliness, passion, consistency, storytelling, insight, and being fair and non-agenda driven. We’ve found our niche being able to tell stories about broadcasting professionals, relaying news, and offering expert knowledge to serve those involved in the broadcasting industry. If we continue to excel doing those things consistently, I’m confident our audience will reward us by reading and sharing more of our content. It’s why we never stop recruiting to keep things fresh.
Having said that, I am excited today to reveal six new additions to the Barrett Media staff. Peter Schwartz is a name and voice many in New York sports radio circles are familiar with. Peter has spent three decades working with various outlets and I’m thrilled to have him writing weekly feature stories for us. Brady Farkas is a talented host and former programmer who now works for WDEV in Burlington, VT. Karl Schoening is a play by play broadcaster who has worked in San Antonio sports radio and has had the added benefit of learning the industry from his talented father Bill who calls Spurs games. Each of them will produce bi-weekly feature stories for the brand. Jason Ence is in Louisville and has written about sports betting for Twin Spires while also working for ESPN 680. He’ll be writing sports betting content for us on a weekly basis. Jasper Jones will help us by adding news stories on Friday’s. He’s presently in Philadelphia learning the business working for Audacy. Last but not least, veteran author, Brewers writer, and former radio professional Jim Cryns comes on board to help us with features on news media professionals.
These six additions make us stronger, and I’m excited to have them join the team to help us add more quality content to the website. That said, we’re not done yet. Demetri and I are still talking with others and I expect to make a few more additions in the weeks ahead. As I said earlier, we want to improve the news media side of our operation and continue adding people to help us make a bigger dent in the sports media space. Broadcast companies invest in us to help them, and I believe it’s important to invest back.
If you’ve programmed, hosted a top rated show, worked in measurement, led a cluster as a GM, sold advertising, represented talent or have worked in digital and feel you have knowledge to share, reach out. I can’t promise we’ll have room but we’re always willing to listen. I’m not worried about whether or not you’ve written for professional publications. Passion, experience and unique insights matter much more than a resume or journalism degree.
I appreciate everyone who takes time to read our content, like and share it on social, and all involved with this brand who help bring it to life each day. The latest additions of Schwartz, Farkas, Schoening, Ence, Jones and Cryns will make our product better. Now the challenge is finding others to help us continue growing.