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3 Station Battle Heats Up In Indy

Jason Barrett

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With the addition of Kent Sterling as host of CBS Sports Radio’s afternoon show at WXNT-AM 1430, there are now three local sports-talk shows on during afternoon drive time in Indianapolis.

Sterling, who replaced the nationally syndicated Doug Gottlieb Show, will face The Drive with JMV on WFNI-AM 1070 and the Query and Schultz Show on WNDE-AM 1260.

The competition for Sterling will be stiff. The show hosted by John Gliva—better known as JMV—is the runaway sports-talk ratings leader during the afternoon drive-time slot, and Query and Schultz have built a growing following among listeners and advertisers.

WXNT launched The Kent Sterling Show with little fanfare June 16. Now that the show has found its voice, Sterling said a marketing campaign including social media, press releases and on-site broadcasts at the Tilted Kilt downtown will kick off in the coming weeks.

“Driving traffic to a show that wasn’t necessarily ready, I mean we didn’t know what it was going to sound like, wasn’t very appealing to me,” Sterling said. “Now we’ve better determined what the show is going to be. We’re getting great guests and great content.”

Sterling, 50, is no stranger to the local market. He has resided in Indianapolis most of his life, graduating from Indiana University with a journalism degree in 1986.

For nearly 17 years, he worked for Emmis Communication Corp.’s Indianapolis radio cluster, helping launch WFNI, better known as 1070 The Fan, in 2007.

After a management change at Emmis in early 2010, Sterling was shown the door. After a two-year stint working in sports-talk for Hubbard Broadcasting in St. Louis, he returned to Indianapolis.

Until now, Sterling has primarily worked in radio management. He said he’s more than ready to leave management for an on-air job.

“I’ve always wanted to be on-air, but somehow got pushed into management,” said Sterling, who spent the early 1990s as an on-stage performer for The Second City in Chicago. “You can only sit in so many meetings where increasing efficiencies are talked about and derive joy from it.”

So how will Sterling differentiate his show in the crowded market place?

“We talk about sports and nothing but sports,” Sterling explained. “The [market’s] other [sports-talk] shows during that time slot are all over the place. I think there’s an opening we can exploit.”

There’s been much discussion about the market’s demand for three sports-talk stations. In December, 2007, 1070 The Fan joined WNDE and WXLW-AM 950 as the market’s third sports-talk station.

“I don’t know if this market is big enough for three sports-talk stations,” he said. “But it’s big enough for this station to survive. We are well-positioned in sports. I think this show can build an audience quickly in a market that is not served by a show that just talks about sports in this [afternoon drive-time timeslot.]”

Sterling will continue to produce his web site covering topics involving the media and sports, but said his primary focus will be his new radio show.

“I get up in the morning thinking about this radio show and I go to bed at night thinking about this radio show,” Sterling said. “I’m driven to do whatever it takes to make it a success.”

For the unedited version of the article visit the Indianapolis Business Journal where it was originally published

Sports Radio News

ESPN Radio Adds Lakers Games As LeBron James Nears Scoring Record

“As of Friday, February 3, LeBron James is 63 points away from Abdul-Jabbar’s 38,387 career points.”

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The NBA’s all-time scoring record has stood for a long time. Kareem Abdul-Jabar, the current record holder, retired in 1989. LeBron James is on the verge of overtaking him though, and ESPN Radio wants to make sure it is part of history when it happens.

ESPN Radio has added two upcoming Lakers games to its schedule. The network will carry the national feeds of games on February 7 and 9. The first game is against the Oklahoma City Thunder. The second is against the Milwaukee Bucks.

Both games will be played in Los Angeles with a 9:30 PM Eastern tip. Marc Kestecher and Vince Carter will be on the call for both games.

As of Friday, February 3, LeBron James is 63 points away from Abdul-Jabbar’s 38,387 career points.

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Sports Radio News

FOX Sports Radio Broadcasting Live From Arizona & Las Vegas For Super Bowl Week

Jordan Bondurant

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Sports radio will descend upon Glendale, Arizona and the greater Phoenix area next week for Super Bowl LVII, and FOX Sports Radio will be out in full force.

FOX Sports Radio announced Thursday that Dan Patrick, Colin Cowherd, LaVar Arrington, Brady Quinn, Jonas Knox, Doug Gottlieb, Steve Covino, Rich Davis, Chris Broussard and Rob Parker will all be live from either radio row, State Farm Stadium or Scottsdale Stadium starting Monday.

Dan Patrick and his crew will be at Scottsdale Stadium, which is the spring training home of the San Francisco Giants and the Scottsdale Scorpions of the Arizona Fall League. Colin Cowherd will broadcast two shows from State Farm Stadium, site of this year’s Super Bowl, on Thursday and Friday.

The rest of the FSR names mentioned above will all be doing their respective shows from radio row at the Phoenix Convention Center.

FOX Sports Radio also announced Jason Smith and Mike Harmon will broadcast from the Wynn Las Vegas resort on Thursday and Friday. They will have a strong focus on all things betting with regards to the Super Bowl.

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Sports Radio News

Alpha Media Ends San Antonio Sports Star Simulcast, 1250 AM Goes All ESPN Radio

“Alpha launched Sports Star on 94.1 back in June of last year, giving San Antonio its first FM sports talk station.”

Jordan Bondurant

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San Antonio now has a frequency where people can find local sports talk and the full ESPN Radio lineup.

RadioInsight reported owner Alpha Media has tweaked what was on 1250 AM, launching it as ESPN 1250. The station will be San Antonio’s 24/7/365 home for ESPN Radio. That will include NBA, NFL and MLB play-by-play on top of talk.

San Antonio’s Sports Star had been simulcasting on 1250, but Alpha will carry on with live and local programming on the stronger FM frequency. Alpha launched Sports Star on 94.1 back in June of last year, giving San Antonio its first FM sports talk station.

Sports Star is the home of the Dallas Cowboys and Texas Rangers in San Antonio.

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