SiriusXM and Bleacher Report today announced the upcoming launch of SiriusXMBleacher Report Radio, a new satellite radio channel debuting September 2 that will deliver engaging content from one of the leading digital sports destinations to a nationwide audience of listeners.
Airing on Sirius channel 93 and XM channel 208, the exclusive new channel will showcase a variety of Bleacher Report voices and give sports fans from coast to coast a live, interactive forum to discuss their teams, topics and events with experts from every major sport. SiriusXM Bleacher Report Radio will also be available to subscribers via the SiriusXM Internet Radio App.
Bleacher Report, a division of Turner Broadcasting, is the leading digital destination for team-specific sports content and real-time event coverage and is one of the fastest-growing digital properties in the U.S. SiriusXM began airing a daily Bleacher Report-branded show in 2013. The programming now expands to a full channel that will reach more than 26 million SiriusXM subscribers nationwide.
The SiriusXMBleacher Report Radio channel will feature a daily lineup of shows hosted by some of Bleacher Report’s most prominent voices, including Will Carroll, King Kaufman, Dan Levy and Josh Zerkle, as well as daily contributions from B/R’s deep roster of writers and contributors. Featured hosts will also include former NFL linebacker Kirk Morrison, broadcaster Nicole Zaloumis and others.
“Bleacher Report has had extraordinary success engaging fans with their unique way of covering sports. The launch of the SiriusXM Bleacher Report Radio channel opens up a whole new level of communication for SiriusXM subscribers who are fans of the popular site,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “This new forum gives Bleacher Report an expanded platform to showcase many of the best sportswriters in the business, and gives SiriusXM listeners the ability to call in and talk directly with the experts about their favorite team.”
“Our partnership with SiriusXM is a great opportunity to extend our brand and provide a unique new voice to the sports radio landscape,” said Dave Finocchio, Founder and General Manager of Bleacher Report. “SiriusXM Bleacher Report Radio will provide fans with an opportunity to engage with our deep roster of analysts, reporters and columnists surrounding all of the top news stories each day.”
Weekday broadcasts will cover the national sports landscape from Bleacher Report’s unique, fan-focused perspective, kicking off at 7:00 am ET with TheMorning B/Reakaway, hosted by Dan Levy and Josh Zerkle. They will be followed by Nicole Zaloumis hosting B/R Spotlight from 10:00 am to 1:00 pm ET. Will Carroll and Jason Goff will host B/R Afternoon Drive from 3:00 to 6:00 pm ET daily. At 6:00 pm ET each day King Kaufman, manager of Bleacher Report’s writer program, will host Content Is King, an hour-long look at sports and sports media with top Bleacher Report talent.
Kirk Morrison, who played linebacker for the Oakland Raiders, Jacksonville Jaguars and Buffalo Bills from 2005 through 2012, will host a weekly pro football preview show that will debut prior to the season opening games. The channel will also broadcast live news updates on the hour, weekend talk programming, including a fantasy football show, and live games on nights and weekends from the NFL, MLB, NBA, NHL and more.
For more information on programming, special guests and updates, follow SiriusXM Bleacher Report Radio on Twitter at @BR_Radio.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.