Connect with us

Sports Radio News

NBA To Land Huge Rights Deal

Jason Barrett

Published

on

The NBA and its network partners expect to reach an agreement in principle on new long-term media deals by the start of the regular season, according to sources on all sides of the discussions.

Talks have progressed so rapidly that details are emerging on a massive agreement that would see the league’s annual rights fee more than double, with ESPN and Turner combining to pay more than $2 billion per year on average. One source said ESPN already has committed to pay “well over” $1 billion per year, and Turner is not far behind for a media rights extension that would kick in with the 2016-17 season.

As part of the current eight-year deals that end in June 2016, ESPN pays $485 million per year and Turner pays $445 million per year on average, bringing the league’s total take at just less than $1 billion per year.

But that figure would be dwarfed in a new deal that several sources pegged as an eight-year pact, though one source with knowledge of the talks said it ultimately could end up running nine years.

A final deal might not be signed or announced before the new season, but talks with ESPN and Turner are advanced enough that sources said there is little chance the NBA will carve out a third package for another network, like Fox Sports or NBC Sports. ESPN, in particular, has been adamant during negotiations that the NBA not develop a new package to sell to a competitive sports network, sources said.

The NBA cannot talk to other networks until the middle of next year, when ESPN and Turner’s exclusive negotiating window runs out. Barring an unforeseen snag in the ongoing negotiations, all sides expect new deals to be signed well before that happens.

The new agreements are expected to mirror the current ones in many ways. While many believe the league and its TV partners could fashion an agreement by the season opener on Oct. 28 — with a formal announcement likely to come weeks or even months later — several issues are left to be resolved, such as what to do with live streaming rights. The NBA wants to explore the NFL’s model, where streaming rights are sold separately. The NFL sold streaming rights to Verizon as part of a four-year, $1 billion deal that runs through the 2017 season. ESPN and Turner are balking at such a plan, saying that they need streaming rights to the games they produce.

One network source called a separation of those rights a “nonstarter.”

Streaming rights have been part of every TV rights deal (other than in the NFL) for the past several years, and the cable industry’s TV Everywhere streaming push continues to be a priority for networks and distributors.

While the league wants to retain control over its live streaming rights, one source said any new deal will likely include additional digital rights to the networks.

“That includes more video highlights and digital packages,” the source said.

The league and networks have reached broad agreement on several points. ESPN will retain rights to the NBA Finals championship series, which will remain on ABC. Turner will keep its exclusive Thursday night franchise and NBA All-Star Game coverage.

Turner also will continue to manage the NBA’s digital assets, which include NBA TV, NBA League Pass and NBA.com. Over the past 18 months, other properties, such as NASCAR and the PGA Tour, have taken their digital rights back from Turner. But it would be more difficult for the NBA to take its digital rights back since they are combined with NBA TV and with League Pass, the league’s out-of-market package.

The new agreements would represent a coup for NBA Commissioner Adam Silver, who viewed the media deals as a top priority when he took over for longtime commissioner David Stern in February.

League and network executives declined to comment, but Silver hinted at the scope of the forthcoming deals at an industry conference in New York last week, saying, “The rights are going to go up, and go up a lot.”

For more visit the Sports Business Journal where this story was originally published

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Published

on

Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

Continue Reading

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

Published

on

MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

Continue Reading

Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Published

on

Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.