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Kuiper Calls On Experience

Jason Barrett

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Sometime in the near future, San Francisco Giants broadcaster Duane Kuiper might email team manager Bruce Bochy a photo of one of the two World Series rings the men have in common. It’s Kuiper’s way of reminding Bochy they’ve had some pretty good times.

“He’s one of those guys who has a way of making you feel better about yourself,” Bochy said recently in the Giants dugout during pregame batting practice. “After a long day where maybe you lost a tough game, maybe question yourself, he’s very positive in that respect.”

Over the next few days, as a television voice of the Giants, Kuiper will lead both hardcore and bandwagon fans through the last six games of the season as the Giants seek their third playoff appearance in the past five years. It’s been an up-and-down season for the orange and black. The team, which showed so much early promise, is now in a desperate race to secure a wild-card berth, and with it, a chance at October redemption.

Of course, the past two playoffs, in 2010 and 2012, led to World Series championships. You only need to glimpse the huge, diamond-studded ring Kuiper wears to see what the ultimate prize looks like.

When broadcasting, Kuiper, 64, may have feelings about the team’s chances in a particular game. But you won’t hear it in his voice.

“You can’t let that inflection in,” Kuiper said on a recent afternoon at AT&T Park as pregame activities hummed around him. Kuiper has developed a sense of knowing what goes on in major league baseball from 40 years in the game – 11 as a major leaguer and 29 in broadcasting. All his seasons behind the microphone – except for one with the Colorado Rockies – have been for the Giants. He’s witnessed both glory and struggle.

“I still think about the 2002 World Series,” Kuiper said. “I think about it all the time.”

In that series, the Barry Bonds and Jeff Kent-led Giants, managed by Sacramento native son Dusty Baker, had the Anaheim Angels three games to two and were six outs away from the championship. But they couldn’t close the deal. They lost the series in the seventh game, a heartbreaker for Giants’ fans.

“I hear broadcasters say, ‘Well, the great thing about broadcasting is you walk away from the game and that’s it.’ Maybe they do – I don’t,” Kuiper said.

He’s won nine local Emmy Awards for distinguished broadcasting and last year was nominated for the Ford Frick Hall of Fame Award in broadcasting (though he wasn’t selected).

Kuiper’s straightforward, Midwestern guilelessness has always been one of his charms and part of his modest legend. He grew up on a 300-acre dairy farm in Sturtevant, Wis., just outside of Racine. He and his brothers Jeff and Glen (both in Bay Area sports broadcasting as well) worked the fields in their youth with their father, Henry Kuiper, driving tractors, bailing hay and the like.

Kuiper had what he calls a “happy” career in the majors as a slick-fielding, solid-hitting second baseman with the Cleveland Indians and the Giants. He led the league in fielding percentage twice at Cleveland and was a career .271 hitter who famously finished with only one home run in 3,379 at-bats.

He retired as a player in 1985 and segued into a broadcasting career, though he had already been doing his own radio show since 1982.

Mainly the television play-by-play announcer on Comcast SportsNet Bay Area, Kuiper also handles radio play-by-play duties when the Giants television broadcast is carried by NBC or ESPN and radio lead Jon Miller does the television play-by-play. Kuiper and all the Giants broadcasters team up on KNBR radio during the playoffs, when television broadcasts are taken by the national networks.

Giants radio voice Miller, who is in the Hall of Fame, has long been an admirer of Kuiper’s craft. “He’s just a very good professional broadcaster who really knows the game, and that what sets him apart,” Miller said. “For me, he’s one of the best. It’s (his) knowledge of the game but also the ability to let the game speak for itself and not try to become the show himself.”

When Kuiper first started playing professionally, he thought that after his career was over he’d go into coaching or managing, like most of the other guys of his era.

“About halfway through my career, I realized I wouldn’t be a good manager,” Kuiper said. “I wouldn’t be very good at telling guys what they don’t want to hear. I had a hard enough time with my kids, so I can imagine what it’s like dealing with 30- to 35-year-olds.”

The observation shows the subtle wit that regularly surfaces in Kuiper’s spare commentary. He serves up disarming honesty with sly humor and clever associations.

Kuiper casually coined a Giants marketing phrase in 2010 when he closed a particularly tight tense game with “Giants baseball – torture.”

After prolonged excitement or intensity, he’s prone to say: “I need a nap.”

His home run call, “He hits it high … he hits it deep … he hits it outta’ here!” has become one of the most dramatic in all of baseball.

Bochy said Kuiper is one of his favorite people involved with the team.

“He’s got a great way about him, a great personality, a great sense of humor, and he’s got knowledge of the game,” Bochy said. “He’ll stop by the office and we talk quite a bit about baseball. He sits behind me on the bus, and I’ll throw things at him all the time.”

The renowned sports writer Joe Posnaski, who’s currently a national columnist for NBC Sports, has occasionally written about Kuiper, who he calls “my favorite athlete.” In one column about Kuiper the ballplayer, Posnaski wrote: “He presented this wonderful illusion that if you wanted something enough, if you cared enough, you could achieve it. It’s about the greatest gift anyone can give a kid.”

Kuiper would be the first to say he’s gotten some breaks over the years, but he’s also made the best of his situations.

“Midway through my (playing) career, I had a gentlemen by the name of Ray Keppen approach me about doing a radio show in Cleveland,” Kuiper said. “It was a five-minute show, and the station WELW was so small that in order to hear it you had to be in your car driving by the station.”

He was paid $10 for each installment. “But the experience was that for three years, I talked into a microphone, and for three years I wrote a five-minute script for every show,” Kuiper said.

Frank Robinson was Kuiper’s manager in his first full major-league season in Cleveland, and the famously no-nonsense Hall of Famer became a great supporter of the scrappy second baseman. When Robinson went on to manage the Giants, he had the team acquire Kuiper to be a backup infielder and pinch hitter.

In San Francisco, Kuiper was asked to take over ballplayer Joe Morgan’s radio show.

“I’m not afraid of the microphone, and I inherited a pretty decent voice from my dad,” he remembered thinking at the time. He was up for giving “it a shot, and the Giants did.”

Kuiper did color commentary part time in 1986, and after that year, his boss told him he’d be the play-by-play guy the next year. (The play-by-play announcer describes the live events in real time, while the color person brings expert analysis, statistical information and insight. Each has its own art and craft.)

“I said, ‘I’m really kinda happy doing this color stuff,’ but he said, ‘No. You’re gonna do it,’ and that’s how we ended the conversation.”

It didn’t go well at first as Kuiper learned on the job. “It was bad,” he said. “But we had we really good fans who were forgiving enough, understanding enough, and they said, ‘Let’s give this guy a chance, he’s got a chance to get better.’ And after the ’87 season, I started to feel more comfortable.”

Working in radio allowed Kupier to develop his chops and begin to understand what the medium required. “On radio, you’re really describing the game as if you’re sitting next to blind person, and you’re telling them what’s going on,” Kuiper said.

For much of Kuiper’s television career, he’s been joined at the hip with fellow broadcaster (and former Giants teammate) Mike Krukow, who joined the broadcasts full time in 1994.

Sports Illustrated described Kuiper and Krukow as the “the best broadcasting team in baseball,” and the Sporting News said much the same. This spring, the website Awful Announcing, which covers broadcasting and sports media, ranked “Kruk and Kuip” as the No. 1 broadcasting duo in baseball.

In July, Krukow revealed he was suffering from inclusion body myositis, which results in a progressive weakening of muscles in the thigh, muscles that lift the front of the foot and muscles in the wrists and fingers. There’s no cure and little understanding of what causes it. Krukow now uses a cane and will likely need a walker or motorized scooter at some point.

“He’s never in a bad mood,” Kuiper said of his partner. “We talk on the phone all the time. If I treated him any different, he’d be upset, and I’m not going to treat him any different. I’ll do whatever I can for him, but I’m not going to treat him any different.”

Krukow calls Kuiper his best friend. “I was lucky to play with him – I saw what type of teammate he was, the way he maneuvered in the clubhouse,” Krukow said. “He was a very strong asset to any club he was on.”

Giants reliever Jeremy Affeldt said Kuiper has always held the respect of the players because of his experience with the game. “He’s a player and he understands how hard and grueling a season can be and how frustrating it can be,” Affeldt said.

By the end of September, it’s been a long season, whether you’re a broadcaster or a player. The broadcasters just aren’t as physically beat up.

“It’s a book!” Kuiper said. “Some years after three chapters you want to throw it out. Lately for the Giants, the last six or seven years, it hasn’t been like that at all.”

September reminds Kuiper of his 1974 debut in the majors, and the memories come back to him easily. He was playing AAA, the highest level of the minor leagues, for the Oklahoma 89ers and having a very good year with 175 hits in 125 games. He knew he had a good chance to get called up to the major leagues when teams expanded their rosters the last month of the season, and he did.

In his mind, he’d already been playing for the Milwaukee Braves for years, since he was a kid throwing a ball against the barn while listening to games on the radio.

“But now this was reality, and I walked into Cleveland Municipal Stadium, the place held 85,000 people, and … it took literally took my breath away because this is what you lived for and dreamed of.”

At that moment Kuiper had one thought: “I don’t know how long I’m going to be here, but dammit, I’m going to have the best time of my life.” He went 11 for 22 after he was called up.

As Kuiper got up to chat with his friend Bochy standing near the batting cage, he looked back.

“My last year in the big leagues, I went 3 for 5,” he said. “I have to have had the greatest first year and the greatest last year ever.”

Credit to the Sacramento Bee who originally published this piece.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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