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ESPN Signs Vitale To New Deal

Jason Barrett

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Hall of Famer Dick Vitale, one of sport’s most influential and recognizable personalities, has reached a new contract extension with ESPN to continue as a college basketball analyst with the company through 2016-17. Vitale will call some of the season’s top games across ESPN networks, including regular-season action primarily on ESPN and ESPN2 and the Men’s Final Four for ESPN International. The agreement was announced by John Wildhack, ESPN Executive Vice President, Production and Programming.

“Dick is the ultimate ambassador who has always recognized the importance of both educating and entertaining the audience,” Wildhack said. “He puts his heart and soul into everything he does – his work, his life, his family – and we are all better for it. We are thrilled to have his unmistakable presence on ESPN for years to come.”

Vitale added, “I am just so honored to be at ESPN for over three decades. I am absolutely thrilled, at my relatively young age of 75, ESPN feels I am still passionate enough to talk about a game I love, college basketball. I am just so grateful to be part of the ESPN family. Without ESPN, there would no Dickie V; there would be no Hall of Fames. I am forever indebted to them.”

Vitale joined ESPN during the 1979-80 season — just after the network’s September 1979 launch — following a successful coaching career. He called ESPN’s first-ever major NCAA basketball game – Wisconsin at DePaul on Dec. 5, 1979 (a 90-77 DePaul win). Since then, he’s called more than a thousand games.

Over the years, Vitale has been widely recognized for his work and his positive impact on others. Just recently, he was honored by the American Cancer Society for his dedication to cancer awareness; by the National Association of Basketball Coaches (NABC) with a Court of Honor Award; as well as by Seton Hall University with the Humanitarian Award.

Beyond the numerous awards he’s received for his work, including the sport’s highest honor in 2008 (Naismith Memorial Basketball Hall of Fame inductee in the contributor category), Vitale has been celebrated for his many charitable contributions. He’s been an outspoken and passionate fundraiser and board member for The V Foundation for Cancer Research and has also worked closely with the Boys & Girls Club and Make-A-Wish, among other organizations.

While his knowledge, preparation and enthusiasm are unparalleled, his “Vitale-isms” have become part of the sports lexicon, including “Awesome, Baby!,” “Get a TO, Baby!” and “PTP’er.” Vitale, who has authored nine books, has been selected for nine halls of fame. In addition to TV, he contributes to numerous other ESPN outlets, including ESPN Radio, ESPN.com and more.

Vitale’s roots are in teaching the game he’s loved since childhood. Following college, he got a job teaching at Mark Twain Elementary School (Garfield, N.J.) and coaching junior high school football and basketball. He began coaching for eight years at the high school level in 1963, and in 1970, moved on to his first of seven years of college jobs with Rutgers and later University of Detroit. In May 1978, he was named head coach of the NBA’s Detroit Pistons, the job he held prior to joining ESPN.

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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