Tim Tebow is coming home.
Tebow, the former Heisman Trophy-winning quarterback from the University of Florida and Nease High School, will join 1010XL’s The Drill morning show every Tuesday from 8 – 8:30 AM. Beginning this morning, October 7th, and throughout football season, Tim will join show co-hosts Dan Hicken and Jeff Prosser on Jacksonville’s top sports radio station for a weekly Tuesday’s With Tim segment to discuss the Southeastern Conference football season.
Tebow, a current SEC Network analyst and contributor to ABC’s morning show Good Morning America, will bring his expert analysis on the past and upcoming week’s SEC football games, and other key college football games, and share his perspective on the major players and stories of the football season. Award winning sports personalities Hicken and Prosser will share their opinions and facilitate listener questions through calls and the stations’s texts and twitter feeds.
“We are proud to welcome Tim Tebow to the 1010XL team, ” said Steve Griffin, 1010XL President and General Manager. “We are excited for our listeners and sports fans who have followed Tim’s career and will enjoy hearing his expert opinions on the SEC. We are proud to be the flagship station of the Jacksonville Jaguars, the home station for JU and UNF athletics, and to be part of so much that matters to the fans of Jacksonville. 1010XL is excited to be a part of bringing Tim back to Jacksonville.”
In addition to being the flagship radio station of the Jaguars, 1010XL is the local voice of the Florida Gators, Florida State Seminoles and Georgia Bulldogs fans. Station programming includes ESPN Radio’s coverage of the NBA and Major League Baseball, Jacksonville Dolphins football and men’s basketball, North Florida Ospreys baseball and men’s basketball, and Georgia Bulldogs Football, Jacksonville Giants basketball, and local High School sports.
1010XL is Jacksonville’s live and local sports radio station, broadcasting on both WJXL-AM and WJXL-FM. The station’s passionate listeners are engaged throughout the day, absorbing the thoughts and opinions of the market’s leading sports authorities, sharing their own opinion through their calls, Tweets and Facebook posts and actively responding to our partners who have addressed the business need of Marketing to Men.
1010XL’s broadcast team, with over 185 years of Jacksonville sports experience, includes Jaguars Play by Play announcer and afternoon drive host Frank Frangie as well as Action News’ Dan Hicken and Brent Martineau. It also includes Jeff Prosser, Joe Cowart, Mike Dempsey, Rick Ballou, Ryan “The Hacker” Green, and Anthony “T-Wigg” Wiggins.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.