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Rangers Return To 105.3 The Fan

Jason Barrett

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CBS RADIO and the Texas Rangers today announced that they have entered into a multi-year agreement for the team’s English radio play-by-play broadcasts to air exclusively on Dallas-Fort Worth’s 105.3 The FAN beginning with the 2015 season.

The agreement includes coverage of regular and post-season games broadcast on 105.3 The FAN (KRLD-FM) as well as select spring training games. The all-sports station will also complement its play-by-play coverage with live pre- and post-game shows, and Rangers-themed daily programming featuring interviews with players, coaches and front office personnel.

“We are very pleased to enter into this long term radio agreement with 105.3 The Fan,” commented Rangers Executive Vice President for Communications John Blake. “The Rangers enjoyed a great relationship with KRLD and CBS RADIO from 1995-2010, and we look forward to a very productive partnership in the future.”

The Rangers’ radio broadcast rights return to CBS RADIO for the first time since 2010. From 1995-2008 all games were carried on NewsRadio 1080 (KRLD-AM). Following the launch of 105.3 The Fan in the fall of 2008, Rangers weekday games in 2009-10 were carried on 105.3 The Fan with weekend broadcasts remaining on NewsRadio 1080. That marked the first time that Rangers games had ever been broadcast in FM. Under the new agreement, NewsRadio 1080 will carry any games that conflict with previously scheduled programming on 105.3 The Fan.

In addition, the Rangers Radio Network will provide Rangers baseball coverage to a number of stations throughout Texas, Arkansas, Louisiana, New Mexico, and Oklahoma. The Rangers will continue to oversee all radio production and network elements of the broadcasts. Eric Nadel, the 2014 Ford C. Frick Award recipient, will begin his 37th season of broadcasting Texas Rangers baseball this spring. He will join Matt Hicks, returning for his third full year, to call all games on 105.3 The FAN and the Rangers English radio network.

“We couldn’t be more excited that the Texas Rangers are coming home to 105.3 The FAN,” said Brian Purdy, Senior Vice President and Market Manager for CBS RADIO DFW. “The Rangers games and related programming will be a great addition to our powerful lineup of play-by-play broadcasts and local sports talk shows on The FAN. And it’s a partnership that includes all six of CBS RADIO’s Dallas-Fort Worth stations as we feature the team across our entire portfolio of over-the-air and digital assets.”

Credit to CBS Dallas where this story was first published

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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