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2014 = A Time of Change In Sports Radio

Jason Barrett

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The sports radio format has enjoyed great growth and success over the past few years and remains well positioned for a healthy 2015 but while the future looks bright for the format, change has been the dominant word to describe what’s transpired in 2014. From local to national, everywhere you turn. change has been front and center.

GilbertBigFirst let’s take a look at the national level. When the year started, Bruce Gilbert was overseeing Clear Channel and Premiere’s Sports brands, Scott Masteller was programming at ESPN Radio Network, Stephen A. Smith was doing local radio for ESPN NY, Rich Eisen was focused solely on his NFL Network duties and CBS featured TBD in the AM and John Feinstein in middays.

As the year ends, Gilbert has since been named SVP of Cumulus and Westwood One Sports, Don Martin took over Gilbert’s spot with Clear Channel and Premiere, Masteller exited ESPN Radio, Stephen A was hired to host for Sirius’ Mad Dog Radio channel, Eisen ventured into national sports talk radio by joining the Fox Sports Radio lineup and CBS added Gregg Giannotti and Brian Jones to mornings and moved Brandon Tierney and Tiki Barber to middays while parting with Feinstein and Dana Jacobsen.

changes2While that’s certainly a lot of change nationally, it’s even heavier on the local end. Look across each major market and you’re bound to find at least 1 sports station’s lineup impacted.

For example, 60 The Fan and 92.9 The Game in Atlanta, WEEI in Boston, The Score in Chicago, ESPN Los Angeles, ESPN New York, WIP and 97.5 The Fanatic in Philadelphia, Mighty 1090 and XTRA 1360 in San Diego, 95.7 The Game in San Francisco, 710 ESPN in Seattle and WQAM in Miami all made changes to their lineup this year. Go beyond the top 20 markets and you’ll find even more of it.

Next, let’s take a look at what corporations did in 2014 to become more involved with the format.

cbsbeasleyFirst, CBS swapped properties with Beasley Broadcasting, acquiring sports station WQAM in Miami. Beasley landed The Fan in Charlotte and The Fan in Tampa as part of the trade. Also dealt were some smaller AM signals and the once powerful 610AM signal in Philadelphia. Beasley acquired those outlets. Beasley then elected to drop the sports format in Tampa and is launching a new format on January 5th.

Secondly, Entercom acquired 15 stations from Lincoln Financial which put them in control of sports radio stations 104.3 The Ticket in Miami, 790 The Zone in Atlanta and 104.3 The Fan in Denver. Entercom has announced they will divest 104.3 The Fan due to FCC regulations in the Denver market.

877Third, Tribune Media came out of the gate looking good with the launch of 87.7 The Game in Chicago but by year’s end, the company pulled the plug on the radio station siting an inability to generate enough advertising revenue and ratings to support the station. The company was further damaged on the PR side for the way its employees found out about the company dropping the format (thru an article on social media).

Fourth, Los Angeles added a fourth sports station with the addition of The Beast 980. Programmed by Owen Murphy, the station offers a mixture of local and national programming as well as the broadcast rights to the Los Angeles Clippers. It’ll be interesting to see how the 4 sports talkers in Los Angeles stack up in 2015.

On a smaller scale, Sirius also made a move to add a new channel with the creation of Bleacher Report radio. While the website itself has become a destination for sports fans the past few years, the radio channel is only a few months old and not familiar to most as of yet.

change-nothingIf you glance over those changes above (and I’m likely forgetting some others) there was a lot of movement during the past 12 months. However, one of the main reasons why this industry continues to thrive is because sports radio operators locally and nationally have not been afraid to take risks and challenge themselves to do better. It may not always be comfortable or popular but if the goal is to improve, sometimes difficult decisions are required.

Nobody knows more about change this year than myself. Over the past year, I changed 3 of my 4 primetime shows (M-F 6a-7p) including something I hadn’t had to do in my previous 17 years in the business, change a morning show 3x in one full calendar year. Was it how we drew it up at the start of the year? No. But sometimes in life and this format, adversity strikes, and when it does you’ve got two choices – A) rise up and make things better or B) put your head down and wallow in self pity.

changeWhile it may have been bumpy, uncomfortable and mentally taxing along the way, 2014 produced the best results we’ve had in San Francisco since we launched 95.7 The Game. While most people prefer the same routine and path of least resistance, sometimes you have to roam thru the woods into foreign territory to end up in paradise.

Sports radio as a format has the potential to reach millions of people each day and generate large ad dollars given its ability to provide sponsor inclusion in everything we do. The format is seen mostly in a positive light by advertisers and it’s one of the few formats that people feel they have to experience LIVE. That gives us an edge over other formats which are fighting negative content associations or becoming more than just background noise. To say that opportunity lies ahead on an even larger scale for our format in the new year would be a massive understatement.

etuOn that note, it’s time now to put 2014 in our rear view mirror and look ahead to what lies ahead in 2015. Judging by what I’ve witnessed over the past year in this format, I’d expect more unpredictability and risk taking. I see that as a good thing.

If you’ve listened to stations who perform this brand of sports talk content or if you work in the format itself, you can quickly see the emotional connection that exists between the audience and the radio station’s personalities. That connection from user to content provider is one of the many reasons why I along with many others love being part of this machine. Now that’s something I don’t see changing!

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Nick Wright, Danny Parkins, Andrew Fillipponi and Omar Raja Join The 2024 BSM Summit Lineup

All four of these men are extremely talented and accomplished, and I’m grateful to each of them for making time to be with us.

Jason Barrett

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The buildup to the 2024 BSM Summit continues with our next speakers announcement. Media professionals looking to attend March’s show can secure seats at BSMSummit.com. We’ve already announced Jeff Smulyan, Mark Chernoff, Don Martin, Bruce Gilbert, Scott Sutherland, Chris Oliviero, Scott Shapiro, Spike Eskin, Mitch Rosen, Paul Mason, Bonnie Bernstein and Damon Amendolara will be part of the event. We’ll have additional big names to reveal in the weeks and months ahead too so stay tuned for more.

Before I get into the latest group of speakers, I want to pass along some Barrett Media news.

First, when you log on to BSM and BNM on Monday December 4th, you’ll notice both sites operating with a new, cleaner look. We pump out a lot of daily content on our websites but finding all of it can be intimidating. We’re hoping the modifications make it easier to find and digest our content and look forward to your feedback on what we roll out next week.

Secondly, I’ve spent months going through a process to identify an Executive Editor for Barrett Media. The type of leader I’ve been looking for different from what exists at some online publications. I’ve spoken to a lot of smart, talented people during this process, many who I know could make us better. However, there is only one job available. Fortunately after going through an extensive search, I’ve identified someone who I’m interested in teaming with to help take Barrett Media to the next level. I hope to announce that hire and the addition of a number of new writers next week. I think our readers, partners and clients will like what’s on the horizon.

Third, we have opened up voting on the Barrett News Media Top 20 of 2023. The deadline to cast votes for News/Talk PD’s is next Monday December 4th. We will present the News/Talk radio format’s collective feedback December 11-15 and December 18 on BarrettNewsMedia.com.

There’s other stuff on the way as well, but I’ll save the rest for next week. Let’s dive now into the latest additions to the Summit.

It is my pleasure to announce the additions of Nick Wright of FS1, Danny Parkins of 670 The Score in Chicago, Andrew Fillipponi of 93.7 The Fan in Pittsburgh, and Omar Raja of ESPN to the 2024 BSM Summit speaker lineup. All four of these men are extremely talented and accomplished, and I’m grateful to each of them for making time to be with us.

Starting with Omar Raja, the work he did building House of Highlights into a powerhouse social brand is well documented. He now serves as a commentator for ESPN’s digital and social content, which includes being the leading voice behind ESPN’s SportsCenter Instagram account, and providing strategic social programming across ESPN’s social platforms. It’s not every day industry professionals gain an opportunity to learn from one of the industry’s top social media minds, so I’m hoping to see a lot of folks present when he shares his wisdom at the Summit.

Shifting from digital to on-air talent, one session I know many will be present for will include three personalities who have been highly successful in each of their careers, and share a lifelong bond through the friendships they formed while attending Syracuse University together. Nick Wright, Andrew Fillipponi, and Danny Parkins are three of the best in the business today, and all three will be on stage together to discuss their individual paths, their differing approaches to content creation, measuring and managing success, and much more. Having Damon Amendolara, another Syracuse graduate who’s been highly successful on the air, guide the session should make it even more interesting and entertaining for all in the room.

With these latest four individuals added to the lineup we’ve now secured sixteen top speakers for March’s show. I’m hoping to reveal the next group of participants in a few weeks. Once we get past the holidays I’ll start revealing the awards winners and a few executives who will be part of the conference.

I want to thank Steve Stone Voiceovers, Good Karma Brands, Bonneville International, Silver Tribe Media, Premiere Networks and the Motor Racing Network for returning as sponsors of the 2024 BSM Summit. If your group would like to explore a sponsorship opportunity for the show or review website or newsletter options for 2024, email Stephanie Eads at [email protected] to receive a copy of our advertising decks.

That’s the latest for now. More to come in December.

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6 Speakers Added To The 2024 BSM Summit Lineup

“Two of these individuals have built successful careers as on-air talent. Four remain involved in management and programming roles.”

Jason Barrett

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Each year the BSM Summit welcomes a star studded group of high-profile talent, accomplished executives, top programmers, and successful digital leaders to examine the top issues facing the sports media business. The information provided arms each attendee with actionable ideas and solutions to improve their brands, shows, and individual performance, and our 2024 event in New York City promises to deliver more of what the industry has come to expect.

If you missed the initial announcement, we’re excited to be joined once again by Spike Eskin, Don Martin, Scott Shapiro, Mitch Rosen, Jeff Smulyan, and Mark Chernoff. Each of these men have enjoyed great success in the sports radio industry, and we appreciate them making time to join us and offer their insights at the Ailey Theater in NYC on March 13-14, 2024.

Today though it’s time to reveal the next group of speakers who will be part of our show. Two of these individuals have built successful careers as on-air talent. Four remain involved in management and programming roles for Audacy, Cumulus, and Bonneville International.

Starting with the on-air talent, I’m looking forward to having SiriusXM Mad Dog Sports Radio morning host Damon Amendolara, and Emmy Award-winning American sports journalist and media executive Bonnie Bernstein join us for the 2024 BSM Summit. D.A. was part of our 2020 show in the concrete jungle. For Bonnie, this is her first time appearing. Specific sessions highlighting their involvement will be announced closer to the event.

On the executive side, I’m thrilled to welcome back Cumulus Media and Westwood One SVP of Sports Bruce Gilbert, Bonneville International EVP Scott Sutherland, and Audacy New York VP and Market Manager Chris Oliviero. I’m equally excited to have 104.5 The Zone Program Director Paul Mason make his first appearance at the conference. The collective knowledge, success, and relationships these men enjoy across our industry speaks volumes of why they’re trusted to lead and grow their respective brands and companies. It’s important for folks in the room to learn the business, not just the world of content, and I’m grateful to Chris, Scott, Bruce and Paul for helping us further educate the room.

We have a lot more lined up that we’ll announce in the weeks and months ahead. As has been our strategy throughout the years, we like to build the show and increase excitement for it. If you work in the media industry and wish to attend, tickets can be purchased by visiting BSMSummit.com. On the conference website you’ll also find details about our hotel partner, M Social. Make sure to visit the Hotel page and book your reservation asap to avoid being left without a room later on. Our room block expires in mid-February.

Additionally, for those looking to be a part of the Summit as a marketing partner, please reach out to Stephanie Eads at [email protected]. We’ve already had a number of sponsorships for the event get scooped up, and the demand for show involvement is usually high. Before they all go away, check with Stephanie to see what’s available.

Expect another announcement prior to Thanksgiving. This is going to be another action packed event, and I look forward to once again seeing everyone as we bring the industry together to explore solutions to move the business forward.

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Spike Eskin, Mitch Rosen, Scott Shapiro, Don Martin, Jeff Smulyan, and Mark Chernoff to Speak at the 2024 BSM Summit

“This event is the equivalent of a two-day masterclass covering multiple areas of importance to the sports media industry.”

Jason Barrett

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BSM Summit 2024

It’s hard to believe that we’ll soon be delivering our 6th sports media conference, but that is indeed the case. The 2024 BSM Summit is returning to New York City on March 13-14, 2024 at the Ailey Citigroup Theater on West 55th Street. This was our venue for our 2020 show. It was fantastic. A big stage, big screen, and great viewing for attendees. We would have gone back here in 2022 if not for the pandemic. Unfortunately, they were shut down at that time. But, the world is somewhat back to normal now, and I’m eager to be back in the building to create another action packed agenda to benefit sports radio, television, podcasting, and advertising professionals.

Tickets are now officially on sale for the Summit. If you work in the industry and wish to attend, tickets are regularly priced at $274.99 each. However, as we do each year, we kick it off with a special sale. Prices are reduced through October 31st to $224.99 so if you want to save a few dollars on your ticket, this is a good time to get yours. We also have a special ticket price of $124.99 established for college students who are pursuing the media business and looking to attend and learn. To buy tickets, click HERE.

When March rolls around, we’ll have a full agenda featuring top speakers from across the country. I’ve already lined up some of them and will introduce them selectively in the weeks and months ahead. This event is the equivalent of a two-day masterclass covering multiple areas of importance to the sports media industry. A special focus is placed on programming, revenue, content, technology, digital/social and recognizing difference makers. The purpose of the event is to inform, inspire, celebrate, and innovate. I’m a fan of an old quote from Benjamin Franklin which says “an investment in knowledge pays the best interest“, and if you attend our conference and don’t leave the room in a stronger position to advance your career or improve your business, then I’d question if you paid attention or were even in the room.

Before I start announcing high profile personalities, executives, and the annual surprises folks have come to expect from our shows, I thought I’d do things a little different this year. Those who know me understand that I now work with brands in a consulting capacity but at my core, I’m a programming executive. I love strategy, brand building, the challenges associated with growing a business, and going under the hood to examine what’s working and what needs fixing. So too do these next four gentlemen.

I’m pleased to welcome back to the Summit the EVP of iHeartmedia Sports, Don Martin, Fox Sports Radio’s SVP of Programming Scott Shapiro, the VP of Programming for WFAN and CBS Sports Radio and Audacy’s VP of Sports Spike Eskin, and the VP of Programming for 670 The Score and the BetQL Network, Mitch Rosen.

In addition, one part of our show that’s been extremely popular over the years has been the awards presentation. Thanks to our friends at Premiere Radio Networks, that will continue in 2024.

For starters, each year we recognize an industry executive with the Jeff Smulyan Award, given to someone in leadership who has made a strong impact during the prior twelve months. Past winners have included Kraig Kitchin, Dan Mason, Traug Keller, and Julie Talbott. Jeff Smulyan will join us once again in NYC for the annual presentation, and we’ll announce the recipient of the honor at a later time.

The second award we will continue to feature is the Mark Chernoff Award, given to the sports radio’s top programmer for the prior year. Since introducing the award in 2020, Mitch Rosen, Rick Radzik, and Jimmy Powers have been named winners of this honor. Mark Chernoff will once again be with us to present the award that bears his name. The selected winner will be revealed in the near future.

The other two awards we will present at the show include The Champions Award, and the Lifetime Achievement Award, an honor we introduced in 2023 and presented to broadcasting icon, Al Michaels. The Champions Award was created in 2020 to recognize those in the sports media industry who have used their platform to make a difference. BSM supports the award by donating One Thousand Dollars to the winner’s brand or selected charity. Prior winners have included Jay Glazer, Adam Schefter, and Keith Murray & Andy Fales of KxNO. More will be shared at a later time about this year’s recipient.

We have nearly five full months until the show takes place in the big apple so expect more announcements to flood your inbox, and social media. Given the rise in interest of speaking at the show, we can’t accommodate everyone. If you have an idea you want to pitch, send it in sooner rather than later by email to [email protected].

Last but not least, we’ve created our content plan for 2024 and advertising decks are now available for those interested in exploring marketing opportunities with BSM. Summit opportunities are included in it. Stephanie Eads is running point on sponsorship requests so if you’d like to be involved, email her at [email protected]. We had phenomenal support in Los Angeles for our 2023 show, and expect this one to be as strong or better.

I’ll have more information to share soon. In the meantime, I hope you’ll buy a ticket and join us in NYC this March for the 2024 BSM Summit. It should be a great show.

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