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Wiener Enjoying Home Cookin’

Jason Barrett

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Meeting with Jon Wiener, the host of “Home Cookin'” on ESPN Radio (105.9 FM The Zone), you quickly realize two things. He is excited and passionate about Mississippi sports and about his show as it enters its second year on the air.

Wiener, 28, grew up in Jackson and is a proud product of Jackson Public Schools. He graduated from Murrah High School and attended Trinity University in San Antonio, where he received a bachelor’s degree in English in 2010.

While at Trinity, Wiener played baseball, but it was at Syracuse University in New York where he received his master’s degree in broadcast and digital journalism. He returned to Jackson in August 2011 for a job with Fox 40 when the station lost a football anchor.

After Fox 40 merged with WLBT, Wiener was laid off. That led to his opportunity in radio.

How did “Home Cookin'” come about, and what led to you getting the show?

I was at Fox 40 for two years when the merger happened, and getting laid off freed me up to do more radio. (Wiener filled in for Bo Bounds on “Out of Bounds” at times while at Fox 40). When I was filling in for the morning show, an opening happened to come open in the afternoon. … I got pulled aside and told they were looking for a local guy and were wondering if I would be interested in doing an afternoon show. In April of 2013, I got offered, and on August 1st of that year, we started the show.

What is the show’s format and structure?

The show’s format is all about Mississippi sports. That is the key. That is why we call it “Home Cookin’.” It is all about Mississippi sports talk. Anything Mississippi sports almost exclusively. That means obviously State and Ole Miss, but it also means high-school football and the SWAC schools. It means the JUCOs, college baseball, high school and college basketball.

It means when we look professionally at NBA, NFL or MLB, we look to talk about Mississippi guys like Monta Ellis (NBA), Eli Manning (NFL) or Buck Showalter (MLB) because what excited me to do the show—what my passion is—my drive is sports but, more importantly, Mississippi. I grew up here. I love Mississippi. I am obsessed with the history we have here from Marcus Dupree to Archie Manning.

The opportunity for me (is) to not only share but celebrate Mississippi’s sports and how much it means and how passionate we are about it—how rich and how the fabric of sports is built into our state.

Another big part of our show, one thing we have been able to capitalize on, is I believe people want to hear from players and coaches. Not writers and other pundits. People want to hear from people playing the game or involved in the game. Now the flip side: They are not always good interviews. Sometimes you get a player or a coach and you get cliches. I pride myself on being able to get real substantial interviews.

To read the rest of the article visit the Jackson Free Press where it was originally published

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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