Sports Radio News
USC, ESPN LA Extend Radio Deal
USC and ESPNLA have signed a four-year contract extension, ensuring that Trojan football will continue to be heard live on Southern California’s leading sports radio outlet ESPNLA 710AM through the 2018-19 season.
Since 2006, ESPNLA 710AM has been the flagship station of the USC Football Radio Network, which reaches from Fresno to San Diego.
The extension also calls for approximately one-half of USC’s men’s basketball broadcasts through 2018-19 to air on ESPNLA 710AM. For those games not airing on ESPNLA 710AM, USC and ESPNLA will place the broadcasts on another local outlet.
USC football games will continue to be offered to ESPN Radio affiliates throughout the country.
“We are pleased to continue our relationship with ESPNLA and give fans more USC programming than ever before,” said Dan Shell, Vice President and General Manager of USC Sports Properties. “Additionally, to be showcased on ESPN’s national platform is great for the USC brand and Trojan fans around the country.”
Scott McCarthy, Vice President and General Manager, ESPNLA, said, “USC is one of the premier brands in college sports with a long history of academic and athletic excellence. We are proud to strengthen our long-term association with this great institution and enhance one of the tent poles of ESPNLA’s outstanding lineup of talk and play-by-play.”
A division of FOX Sports, USC Sports Properties is a full service sales and marketing organization representing the University of Southern California. Its mission is to create long-term strategic partnerships through customized, integrated marketing programs that deliver great value while addressing the needs and objectives of its corporate partners, USC, and its stakeholders.
ESPNLA serves fans with total coverage of sports in Southern California and beyond. ESPNLA 710 AM provides sports talk, local and national play-by-play, and breaking news coverage. Mason & Ireland, hosted by Steve Mason & John Ireland airs 12-3 p.m. PT, followed by Max & Marcellus, hosted by Max Kellerman and Marcellus Wiley from 3-7 p.m. PT, also hosts of SportsNation on ESPN 2. ESPNLA 710 is the exclusive home of the Los Angeles Lakers, University of Southern California Football and Basketball, College Football Playoff, Major League Baseball, the National Basketball Association, and is in partnership with the Los Angeles Angels of Anaheim. Live streaming and podcasts for select content are available on ESPNLA.com, the #1 sports website in Southern California.
Credit to the USC Trojans where this story was originally published.
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Sports Radio News
Larry Krueger Accuses 49ers of Leaking Information to Rich Eisen
“The SF Gate is not buying Krueger’s theory.”
Very few voices in the Bay Area carry as much weight with sports fans as Larry Krueger. The former KNBR host took to Twitter on Thursday to openly question how Rich Eisen seems to know so much about the team’s quarterback plans.
The quarterback room in San Francisco is crowded and trying to make sense of a preseason depth chart is complicated. Yet somehow, the NFL Network host seems to know exactly how the team plans to handle Trey Lance, Brock Purdy and Sam Darnold.
“If Purdy starts throwing now, and he starts showing up, and he can go in training camp, and they’re looking at him saying, ‘Oh, he looks just like the kid last year,’ and he’s not sitting there with his arm in ice, and he does what he needs to in training camp, and he does what he needs to do in the first preseason game, then he’s your guy,” Eisen said on his Tuesday radio show.
He added that if that happens, the team will begin taking calls about trade offers for Lance. His contract features a team option for a fifth season. Given how little Lance has played through his first two seasons, Eisen said that whether or not to pick up the option is a decision the 49ers are happy to let someone else make.
Larry Krueger does not think this is just Eisen saying what he would do.
The SF Gate is not buying Krueger’s theory. Writer Gabe Fernandez noted that if Eisen did have insider knowledge of the team’s quarterback plans, surely he would be sharing juicer information than just what could be inferred by any football fan.
Larry Krueger was let go last year from KNBR, a station he had worked for for 25 years. He has been busy though. His YouTube show boasts over 10,000 subscribers. He has also hosted shows for KNBR’s crosstown rival 95.7 The Game.
Sports Radio News
Q Myers Celebrates Memorial Day With All Military Guest Lineup on Raider Nation Radio
“One of my most satisfying moments is when I get a text or a tweet from a veteran or an active military member that thanks us for recognizing them and how essential and important they are in our local community.”
Raider Nation Radio is all about giving Las Vegas extensive coverage of its local NFL team. On Friday though, it became about something more. Host and programmer Q Myers used his show to pay tribute to everyone that served the country heading into the Memorial Day weekend.
Friday’s edition of Unnecessary Roughness featured guests with military backgrounds and ties. All of the guests will offer insight and opinions on the Raiders and the NFL, but also share their experience in the military and serving veterans.
Among the guests are three former players. Nate Boyer was a long snapper for the Seattle Seahawks as well as a former Green Beret. He joins Myers at 2:10 PT. Former Raiders quarterback Jay Schroeder was the team’s 2022 Salute to Service nominee for his work with veterans and advocacy for issues affecting them. He will be on at 3:15 PT. Finally, former Raiders running back Napolean McCallum, who played his college football for the US Naval Academy, will be in the studio at 4:30 PT.
Before taking over Lotus’s stations in Las Vegas, Q Myers was in Waco, Texas. It also has a large military community. Myers told BSM that is where he first learned the importance of acknowledging those listeners’ experiences.
“I came to realize how important we were to the Military community and the fact that there are so many people from many different parts of the country and different walks of life in our community. It was always important to take a few moments a segment or two, incorporate guests with military backgrounds or even former athletes that have that military background and acknowledge them and appreciate them,” he said.
Myers says he has been making similar efforts ever since arriving in Las Vegas, which is home to Nellis Air Force Base.
“One of my most satisfying moments is when I get a text or a tweet from a veteran or an active military member that thanks us for recognizing them and how essential and important they are in our local community,” he said. “It’s one of the things I take a lot of pride in and make sure I always reiterate to my staff not to forget.”
In addition to former players, fans and analysts that served in the military will also call in.
Sports Radio News
Share of Ear Survey: Most Radio Listening Still Done Via Broadcast Signal
“Among people 13 and older, 86% preferred to listen to their favorite station via the over-the-air signal.”
We talk a lot about the changing consumption patterns for our listeners, but according to Edison research, radio is still the most popular way to consume radio. The latest “Share of Ear” study asked respondents how they listen to their favorite radio stations. The terrestrial signal won by a large margin.
Among people 13 and older, 86% preferred to listen to their favorite station via the over-the-air signal. When it comes to adults between 18 and 49, that number drops slightly to 80%. That is clearly still an overwhelming favorite.
More overall listening is done via streaming, with the phone being the most popular option. When it comes to listening to the radio though, only 8% of people 13 and up said it was their top choice.
Computers and smart speakers represented the next two most popular means of listening to the radio. Internet-connected smart televisions showed up at number four. Those devices are becoming an increasingly more popular means of consuming radio content.
“Late last year we reported that for total audio listening, the phone surpassed the radio set for the first time,” a statement from Edison reads. “While it is always risky to predict the future, it seems reasonably safe to bet that the phone will be the primary battle zone for consumers’ time spent listening going forward. As of today, only a relatively small portion of time spent listening to audio on the smartphone goes to ‘radio.’ As radio charts a future that is less dependent on the single-function ‘radio set,’ success on the phone, as well as other internet-enabled devices, is imperative.”