98.5 The Sports Hub (WBZ-FM) announced Thursday that Marc Bertrand will join Scott Zolak as co-host on the new “Zolak and Bertrand” show which will premiere on Tuesday, February 17 and air weekdays from 10:00AM to 2:00PM on 98.5 The Sports Hub. The show is also available online at www.cbsbostonsports.com or by downloading the Radio.com app for mobile devices.
Bertrand will also co-host The Sports Hub’s Patriots pre- and postgame shows. He joined the station at launch in 2009 from Metro Traffic and has most recently served as the sports headline anchor for the “Felger and Mazz” show.
“Marc’s unique opinion on the topics of the day, his local background, and his sense of humor will bring a new, entertaining twist to the midday show,” said Mike Thomas, Vice President, Programming, CBS RADIO Boston & Vice President, Sports Programming, CBS RADIO. “Partnered with Scott’s never-ending energy level and interesting former pro athlete take, the duo will make for a solid combination.”
“I’m beyond thrilled to be moving to middays to work with Scott Zolak,” said Bertrand. “Being able to say I’ve been at The Sports Hub since day one is an incredibly proud moment for me. As someone who was born and raised in Boston, I know it is the best sports town in America with the very best fans. The loyalty of our listeners has driven the success of our station, and I can’t wait to interact with them on a daily basis.”
Andy Gresh will continue to work with The Sports Hub in a variety of roles.
In addition to his role providing news updates and headlines during the “Felger & Mazz” show, Bertrand also hosted the popular “The Final Word” segment. Previously, he was co-host of the “Bertrand & Gasper” show (broadcast Saturday’s 8-11AM) with Christopher Gasper of The Boston Globe. A native of Quincy and a life-long fan of the home-town teams, Bertrand is a graduate of North Quincy High School and UMASS Amherst.
In 2014, The Sports Hub was honored by the National Association of Broadcasters with a Marconi Award for “Sports Station of The Year;” this was the Sports Hub’s second Marconi award for “Sports Station of the Year” in the last four years. 98.5 The Sports Hub is owned and operated by CBS RADIO, one of the largest major-market radio operators in the United States. A division of CBS Corporation, CBS RADIO operates 117 radio stations, the majority of which are in the nation’s top 50 markets. CBS RADIO also owns and operates WZLX-FM, WODS-FM, WBMX-FM, and WBZ-AM in Boston.
Credit to CBS Boston who originally published this article
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.