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Sports Radio Ratings Up In Houston

Jason Barrett

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Alas, procrastination seems to be a habit these days. We neglected a few weeks ago to file a report on Houston sports radio for the Holiday book, which actually covers most of December, and now it’s been superseded by the January book released this week by Nielsen Audio.

So we’ll catch up on both books today. The Holiday book covered the period Dec. 4-31, during which time the Texans were 3-1 to wrap up the season, and the January book covers Jan. 1-28.

In general, sports radio rebounded nicely in January from the Holiday numbers, but remember that the Holiday book is inevitably skewed by the fact that KODA (99.1 FM) annually decimates the field with its holiday lineup of Christmas music. KODA is strong year-round, of course, but it’s even more prominent in the Christmas season, so a rebound for all stations in January is to be expected.

As always, we start with 6 a.m. to midnight among men 25-54, the key demographic for sports radio. KILT (610 AM) is back in the top 10 for January and up by a point in audience share from a year ago. KBME (790 AM) holds second place, and KFNC (97.5 FM) and KGOW (1560 AM) both show growth from year to year.

January/Holiday:

Rich Lord/Sean Pendergast/Ted Johnson (2-7 p.m., KILT) 5.0 4.3

Mike Meltser/Seth Payne/Texans (10 a.m.-2 p.m., KILT) 4.8 4.1

Adam Clanton/Lance Zierlein (6-9 a.m., KBME) 4.1 4.2

Paul Gallant/Brien Straw/Texans (7-11 p.m., KILT) 3.8 2.8

Nick Wright/John Lopez (6-10 a.m., KILT) 3.6 2.9

Greg Koch/N.D. Kalu (9-11 a.m., KBME) 3.5 4.6

Charlie Pallilo (2-6 p.m., KBME) 2.3 2.4

Fred Faour/A.J. Hoffman (4-7 p.m., KFNC) 2.0 1.8

Matt Thomas (11 a.m.-2 p.m., KBME) 1.9 1.7

Sean Salisbury/Dave Tepper (Noon-2 p.m., KFNC) 1.1 1.3

John Granato/Sean Salisbury (4-7 p.m., KGOW) 0.7 0.5

For the rest of the article visit the Houston Chronicle where this was originally published

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Fred Toucher: ‘ESPN is Now Just 3 People’

“Stephen A. Smith is on in the morning. He’s on the radio. He does a podcast. He’s at all the games. He does the postgames.”

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How deep is the talent rotation at ESPN? Not very according to Fred Toucher. The 98.5 The Sports Hub morning host has certainly noticed that the network is turning to a small handfull of stars to do the bulk of the work.

“ESPN is now like three people, and Stephen A. Smith is on in the morning. He’s on the radio. He does a podcast. He’s at all the games. He does the postgames,” morning host Fred Toucher said. “Imagine if we had a microphone in front of us 12 hours a day…The guy’s going to snap one time.”

That led to a new segment on Toucher & Rich titled “Stephen A. Smith is horny” with music by R&B artist Barry White playing in the background. Throughout the nearly 20-minute aside, the show played clips from Smith’s Cadence 13-produced podcast recently renamed The Stephen A. Smith Show, and spoke about how he is now giving dating advice to close out episodes of his show.

“My man can’t help getting horny on it every single episode,” Jon Wallach said. “He is trapped with a microphone in front of him 18 hours a day – he really is. He’s on TV and the radio and podcast. It doesn’t stop.”

Because of Smith’s busy schedule across ESPN programming – including First Take, NBA Countdown, NBA in Stephen A’s World and guest appearances on shows such as SportsCenter and Get Up – he seems to be over the airwaves more often than not. On top of that, he hosts new episodes of his podcast at least three times a week. He has said the network did research that found he had reached 1.7 billion people on ESPN’s YouTube page last year, and that the number is expected to hit 2.4 billion at the end of this year.

The Boston morning show surmised that since Smith hardly has moments away from his profession, he cannot help but to talk about topics such as dating advice to vary the content.

“He just loves to drop into that sexy – ‘We’re going to do dating advice because everyone’s reaching out for dating advice from Stephen A. Smith,” Toucher said.

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Evan Roberts Says WFAN Found Next Star in Audition This Week

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Evan Roberts thinks he has heard the future of WFAN. The co-host of Carton & Roberts said Tuesday afternoon that an overnight audition he heard on the station is going to yield big results.

Roberts said he could not sleep on Monday night, so he turned on the station to hear a new voice on the air and he was impressed.

“Alvin was on the air from midnight to two, and I’m going to make your prediction. He will be full-time here in the next three years,” he said. “Very good. He was tremendous.”

The Alvin in question is Alvin Cintron. He is a listener that Carton & Roberts explained would make videos and send them to program director Spike Eskin with a note asking when he would get his shot on WFAN.

“I listened to about 45 minutes of it,” Roberts said. “First radio show ever! I think the story is Spike literally found the guy on social media and said, ‘You know what? I’ll give you a shot.’”

Cintron posted a video on Facebook of himself listening to the segment. He called it “surreal.”

Craig Carton joked that if Evan Roberts thinks Alvin Cintron is going to be part of WFAN’s full-time staff in the next three years, that means he has someone on the staff getting fired and that Alvin is going to jump ahead of the current WFAN part-timers working towards the same goal.

“I didn’t put anybody down,” Roberts answered. “All I said was I thought he was brilliant last night, and I’m making a prediction. I think within the next three years, he’s full time.”

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Binnie Media Brings VSiN to New Hampshire

“Their programming is best-in-class and the support from the VSiN team goes well beyond the content we air on the station.”

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VSiN is going to New England. Content from the sports betting network will be heard on Binnie Media’s 106.3-HD2 in Nashua. The station will be branded VSiN Radio 106.3-FM HD-2.

“We’re thrilled to team up with Binnie Media to deliver the real-time news and insights New Englanders need to inform their wagering decisions,” Brian Musburger, founder and CEO of VSiN, said in a press release. “New Hampshire was one of the first states to embrace legal sports betting and, with Massachusetts recently legalizing, there has never been more interest in the informative and educational sports betting programming VSiN delivers every day. We are excited to bring our team of betting experts to Binnie Media’s passionate sports audience, especially in Massachusetts, the home state of VSiN’s parent company, DraftKings.”

In addition to the long-form content on 106.3-HD2, VSiN will also have a presence on other Binnie Media stations. Brent Musburger’s Action Updates will be heard on eight other stations in the group. They will run twice a day, giving the network a multi-format presence across the state.

Binnie Media is the largest privately owned and locally managed media company in Maine and New Hampshire. It owns fifteen radio stations as well as digital and outdoor marketing brands.

“Sports betting is quickly becoming part of the daily conversation. As we evaluated the options in this space, we landed on VSiN,” added Heath Cole, VP of Programming at Binnie Media. “Their programming is best-in-class and the support from the VSiN team goes well beyond the content we air on the station. From the short-form Action Updates to the digital content the VSiN team creates for our listeners, we think this content is, by far, the best in the space. We’re very excited about the opportunity to bring this programming to our listeners.”

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