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101 ESPN Airing Tourny Games

Jason Barrett

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Kudos to WXOS for pre-empting a lot of local programming this week to carry coverage of the NCAA Tournament, something it has been doing in recent years.

It’s nice when a station does the right thing and sacrifices revenue generated by its own daytime shows in order to bring its listeners a big national event.

“We have had very positive feedback on it in the past,” WXOS program director Chris “Hoss” Neupert said Thursday.

But it’s too bad 101.1 FM doesn’t follow through with something of much more intense interest to many St. Louisans than the first couple days of the college basketball tournament — the baseball postseason.

WXOS often refuses to bump local daytime shows for baseball playoff games. Particularly galling last season was that it aired local jock jabber instead of the contest that determined the American League’s World Series participant. Making matters even more confounding from a local standpoint was that the AL game involved the cross-state Kansas City Royals, who won to reach the World Series for the first time in 29 years.

There was more — the Cardinals still were alive in the National League championship series, so it was possible that the AL contest 101.1 bypassed could have been determining the local club’s World Series foe. And another twist — it could have been setting up a rematch of the controversial I-70 World Series of 1985.

The Cards ended up losing to the Giants, but still it was irritating not to have the game that decided the AL pennant on St. Louis radio.

WXOS is the Rams’ Radio Network flagship station and Neupert said timing is the problem when the baseball playoffs are rolling in October.

Basketball “only really interrupts two days of normal programming on the slowest sports time of year so demand isn’t as overwhelming as it would be at any other point in the year,” he said. “With the fall and football coverage in addition to MLB postseason commitments (and Sunday and Monday night NFL games) baseball is harder to interrupt local programming. But when schedules are released we look at everything to see what is possible.”

Hopefully, that schedule in October can be worked out this year in order to give the legions of local baseball fans the same opportunity a much smaller college basketball fan base has in March.

Credit to STL Today who originally published this article

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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