95.7 The GAME, The Bay Area’s New Sound for Sports, today announced the addition of six distinguished personalities to their programming roster. Notable local contributors include: former Oakland Athletics Outfielder with 11 years of Major League Baseball experience and current MLB Network Analyst; Eric Byrnes, veteran sports talk radio personality currently hosting afternoon drive at Sportsradio 94WIP in Philadelphia and weekly contributor to ESPN’s “Olbermann” TV show; Tony Bruno and informed Bay Area baseball writer Mychael Urban who also hosts Inside The Bigs on Saturday mornings from 9 a.m. – 12 p.m. on 95.7 The GAME.
“Bay Area listeners are well aware of the track records of Eric Byrnes, Tony Bruno and Mychael Urban and we are thrilled to have them contributing to our radio station.” said Program Director, Jason Barrett. “All 3 of them have strong opinions, are well informed and highly entertaining making their appearances on our shows a must-listen”.
Also contributing to 95.7 The Game’s national baseball coverage is senior baseball writer for ESPN.com and ESPN Scouts, Inc; Keith Law, celebrated columnist of ESPN: The Magazine, ESPN.com and analyst for ESPN’s Baseball Tonight; Buster Olney and former General Manager of the Cincinnati Reds, Washington Nationals and analyst for ESPN’s Baseball Tonight; Jim Bowden. 2-time World Series Champion with the Boston Red Sox and 10-year Major League Baseball veteran Kevin Youkilis also joins 95.7 The GAME.
“From a national standpoint, the credibility that Jim Bowden, Buster Olney, Kevin Youkilis and Keith Law bring to the table is second to none.” Jason Barrett continued. “They are deeply connected inside baseball circles and bring a wealth of knowledge about the game from the field to the front office.”
A complete breakdown of days and times these contributors can be heard is listed below.
2015 Baseball Coverage includes:
ESPN Baseball Tonight Analyst & former GM of the Cincinnati Reds & Washington Nationals
|The Damon Bruce Show||Mondays at 3:30pm|
|The Baseball Hour w/ Byrnes & YoukilisEric Byrnes = 11-year MLB OF, Former Oakland Athletic & current MLB Network AnalystKevin Youkilis = 2x World Series Champion, 10-year MLB 3rd Baseman (8+ years with the Red Sox)||The Afternoon Delight w/ John Lund & Greg Papa||Tuesdays at 2pm|
Renowned sports talk radio host, currently hosting afternoons for WIP in Philly, host of the Tony Bruno Show Podcast & a weekly contributor to ESPN’s “Olbermann” TV show
|The Damon Bruce Show||Tuesdays at 5:05pm|
Former Scout & Front Office Executive, Baseball writer for ESPN.com
|The Damon Bruce Show||Wednesdays at 3:30pm|
ESPN The Magazine & ESPN.com MLB writer, ESPN Baseball Tonight Reporter & Analyst
|Flight 957 w/ Chad, Joe & Lo||Thursdays at 8:30am|
Veteran Bay Area baseball writer and current 95.7 The Game host of “Inside The Bigs” Saturday mornings from 9a-12p
|The Damon Bruce Show||Thursdays at TBD|
2x World Series Champion, 10-year MLB 3rd Baseman (8+ years with the Red Sox)
|Flight 957 w/ Chad, Joe & Lo||Fridays at 8:30am|
Bay Area native and 11-year MLB Outfielder, Former Oakland Athletic (2000-2005), current MLB Network & Pac-12 Network Analyst
|The Damon Bruce Show||Fridays at 3:30pm|
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.