Connect with us

Sports Radio News

Corcoran & Slaten Join 1380AM

Jason Barrett

Published

on

Sports talk in St. Louis was born in 1992 at 1380 AM, which had the call letters of KGLD before soon becoming KASP. Now, nearly a quarter century later, 1380 is counting on several big names still around from that era to get it rolling.

Kevin Slaten and J.C. Corcoran, who have worn bad-boy hats on the St. Louis airwaves for decades, form the programming bookends of the operation. And Howard Balzer and Charlie “Tuna” Edwards are on the way.

The station, now known as KRFT, recently was leased by talkstl.com — a web-based programming provider. By taking over the radio station, it is also able to send its content out over the air.

The first move was to put longtime St. Louis sports-talk firebrand Slaten in the key afternoon drive-time slot (3-6 p.m.), when he has been doing his customary raucous show since mid-March.

Starting Monday, the station’s lineup grows again. The marquee name among the newcomers is Corcoran, who will be in the morning-drive slot (7-9 a.m.). Although he doesn’t do a sports show per se, he frequently touches on athletics. And sports will be the focus of the station throughout most of the day.

“Everything’s going to have at least a bit of a sports flavor,’’ said Scott Gertken, who runs the operation. “Probably 90 percent.”

Longtime St. Louis sports talkers Balzer and Edwards are to arrive April 20 from WQQX (1490 AM). And nationally syndicated jock-jabber host Jim Rome is on in early afternoons.

Gertken said he “giggles” when it’s mentioned that some think he’ll have trouble operating a regular radio station after having been in charge of a simpler online business. He said he has people working for him with a good understanding of regular radio, adding, “We couldn’t be more excited about the lineup we were able to finalize. We’ve done a whole lot in 10 days.”

The station, which is using NBC Sports Radio to provide its additional programming, currently is licensed to operate only during the daytime. But Gertken hopes to be on 24 hours by May 1.

CORCORAN’S RETURN

Corcoran has been on the St. Louis airwaves for almost all of the last three decades, at many spots on the dial. But vast changes in the business phased out his style — a morning show heavy on talk about news, entertainment, sports and politics mixed with music.

He ended up getting work in Houston last year but also did a show tailored to St. Louis for a time on KFNS (590 AM) — which now is off the air. The Houston gig fizzled after a format change, but he persevered. He has been conducting his program digitally (at jcontheline.com and a mobile app), which he plans to continue to do from 6-7 a.m. before his show starts on the 1380/ talkstl.com operation.

He’s known for his outspoken — sometimes controversial — stances. And he promises no changes in approach or format of the show.

“It will be exactly the same thing I’ve been doing,’’ he said. “Anybody who listens to the show is going to hear J.C. Corcoran — they know what they’re going to get.”

What gets his proverbial goat is the current state of the radio business.

“Its embarrassing to watch the forces that be at some of the bigger stations rumble around putting people on the air you can tell are going nowhere” while proven veterans are available, he said.

He adds that he finds it perplexing that he can be on in big markets (he’s done fill-in work in Chicago in addition to his time in Houston) but has had trouble finding on-air work at a major station in St. Louis — where he is established.

“You explain to me what the rationale is for people who run radio stations here that J.C. Corcoran is good enough to work in (markets ranked third and fourth nationally) but just not in market 21,” he said. “You explain that to me and I’ll write you a check.”

But he’s glad to be coming back on the St. Louis airwaves.

“It will be a general interest talk (show), entertainment and a heavy dose of my twisted mind,” he said.

1380’S WEEKDAY LINEUP

7-9 a.m. • J.C. Corcoran

9-11 a.m. • Chris Razavi, Todd Blackstock

11 a.m.-1 p.m • Howard Balzer, Charlie “Tuna” Edwards (starts April 20th)

1-3 p.m • Jim Rome

3-6 p.m. • Kevin Slaten

6 p.m. • T. Cole, Steve “The Greek” Jones

* Midday lineup before April 20 to be determined.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Published

on

Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

Continue Reading

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

Published

on

MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

Continue Reading

Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Published

on

Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.