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Missanelli Slams Bruno & Innes

Jason Barrett

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One day after SportsRadio 94.1 WIP host Tony Bruno took to Twitter to celebrate another big ratings win with co-host Josh Innes, frustrated 97.5 The Fanatic host Mike Missanelli slammed both on air during an aggressive rant on his show.

In a three-minute tirade on Thursday’s show, captured by Crossing Broad, Missanelli responded to jabs offered by Bruno and Innes, calling Bruno a rat, tagging Innes as a “fatass out of towner with man boobs” and claimed The Fanatic morning host Anthony Gargano nearly made Innes pee himself.

“Tony Bruno is a rat, okay.” Missanelli said, in response to Bruno noting his Fanatic show beat WIP before being forced out at the station. “He never, at any point, was number one here, unless he confuses number one with number seven.”

Bruno took to Twitter to respond:

brunopic

“A kid who got beat up on the schoolyard every day of his life, kid who was afraid to take his t-shirt off in phys. ed class because he had manboobs. A kid that’s never played a sport in his life. A Howard Stern imitator. He’s what’s bringing you to sports talk radio in Philadelphia? Please.”

Missanelli also described a confrontation between Innes and former WIP host Anthony Gargano, who was upset over being replaced and badmouthed by Innes on the air.

“I love this story that this kid is denying the fact, when Anthony got in his face over there… and the kid turned white as a sheet and almost peed himself,” claimed Missanelli. “And he’s saying that didn’t happen. I know for a fact it happened. So keep your ‘Bitchanelli’, keep doing it.”

“Mike’s insults are about as fresh as his 5th place show,” Innes said in response before mocking one of Missanelli’s signature segments, “Here’s a general knowledge question: What fraudulent “Philly guy” has been knocked off his perch by a fat interloper?”

“Mike’s responses are the last gasps of a desperate man,” Innes said. “His empire is crumbling.”

This feud goes all the way back to October 2014, when Missannelli sent a tweet (later deleted) that made the cover of the NY Daily Dews after Victor Cruz was injured during an Eagles game that read, “Hey Giants fans: Victor Cruz is over. Dance to that.”

Missanelli claimed he wasn’t watching the game when Cruz was hurt, but that didn’t stop Innes from saying on air, “He’s the outright, undisputed king of douchebaggery in the city of Philadelphia.”

Innes followed that up with a segment called “Mikey Miss Tweets History,” where he claimed Missanelli sent out some truly tasteless tweets over the years involving MLK, Anne Frank and Magic Johnson.

So stay tuned. With a summer of lackluster Philly sports news on the horizon, this radio feud is only bound to get more contentious and interesting.

Credit to Philly.com who originally published this article

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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