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Will Colin Cowherd Leave ESPN?

Jason Barrett

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Just a couple of days ago, the superconnected Jim Miller tweeted some interesting inside information on ESPN:

Time to rename Bristol “Crazy Town.” Latest @espn salary demands from talent (north of $7M) absurd. Skipper won’t tolerate such nonsense.

Seven million dollars? Wow. That’s amazing. Miller wouldn’t identify the person who made that demand, but made it clear who it wasn’t:

By the way, NOT@ESPN_Colin

What came next from Miller was even more interesting:

Believe it will be tough for @espn to keep @ESPN_Colin but if they give others crazy #’s it will put his deal out of reach for sure.

Now with Bill Simmons just about out of the door, one would think that the Worldwide Leader might just open the coffers for Cowherd’s whose contract is expiring at the end of this year. However, as ESPN decided to end its relationship with Simmons and chose not to relocate the Mike & Mike radio show to New York after making an announcement earlier this year, it seems that the network is going fiscal conservative.

Deadspin said back in May that Cowherd is itching to get out of ESPN to start a career in political commentary. Call it a reverse Keith Olbermann if you will.

But what do you call the recent move by ESPN to hire Comcast SportsNet Chicago’s Jen Lada to join Cowherd’s radio show as a contributor and someone to spice up the program? Is it a way to placate him and give him someone to spar with? Or is ESPN Radio preparing to find a new personality who could possibly replace him when he leaves?

And while Cowherd explores his options, is a move back to the West Coast in the cards? As Cowherd was doing a show in Portland, OR before moving east for ESPN, there are rumblings that he might want to move his show to Los Angeles.

But is that demand part of some posturing and is Cowherd preparing to exit the company? It would make for the second high-profile departure from ESPN this year.

And while “As Bill Simmons Turns” continues to be one of the hotly followed sports media stories of the year, “Where in the World Will Colin Cowherd Land” might be a close second. As usual, we’ll monitor the story through its conclusion.

Credit to Awful Announcing who originally published this article

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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