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Sham Won’t Call Cowboys Opener



We learned this week that Dez Bryant indeed will be on the job at AT&T Stadium on the opening Sunday night of the Cowboys season. Brad Sham, however, will not.

Instead of opening his 37th season in the Cowboys broadcast booth, Sham will be celebrating the first night of the Jewish New Year on Sept. 13.

It will be only the second game Sham has missed in two tours with the Cowboys, interrupted by a three-year hiatus in the mid-1990s when he worked Rangers radio.

Replacing Sham in the Cowboys’ opening night booth will be a familiar voice. Verne Lundquist, who retired as the play-by-play voice of the Cowboys at the end of the 1983 season, will fill in alongside Babe Laufenberg. The last time Lundquist called Cowboys play-by-play, they lost a playoff game at Texas Stadium to the Rams, who then were still anchored in Los Angeles.

The very next day was Lundquist’s last as the lead sports anchor at WFAA-TV (Channel 8) as he prepared to set off for a network television career. That prompted Sham’s switch from the Cowboys analyst seat to play-by-play.

Sham had been prepared to miss a game in order to observe a religious holiday in each of his first 36 seasons on the job. But that never proved an issue until the 2015 schedule was released in April.

Although you may recall that in September 2009, after he was honored with an afternoon reading at Temple Emanu-El on Yom Kippur, the holiest day of the Jewish Year, Sham flew via private jet from Love Field to Arlington Municipal Airport and was given a police escort to AT&T Stadium so he could be on time to work the Carolina Panthers-Cowboys game on Monday Night Football.

“It’s always the first thing I look for when the schedule comes out,” Sham said Friday. “I don’t look for opponents, whether games are home or away, or anything like that. I look to see if there will be a conflict with the Jewish High Holidays.”

Sham knew the Cowboys’ 2015 season probably would be opening on Sept. 13. He hoped they would be slotted into a day game that would have ended before the holiday arrived at sundown.

As soon as he saw it would be a 7:30 p.m. kickoff against the New York Giants, Sham knew his iron-voice streak that dated to the final game of the 1982 season at the Minnesota Vikings was over. That, too, was a night game. On Monday Night Football, Tony Dorsett set an NFL record with a 99-yard touchdown run. Lundquist called it alongside guest analyst Charlie Waters while Sham was battling an upset stomach at the hotel.

Sham said he would like to take the credit for coming up with the idea of inviting Lundquist to be his substitute. But that should go to Douglas Barricklow, a producer on the Cowboys’ broadcast. He suggested it to Scott Purcel, the Cowboys director of broadcasting. Everyone at the Cowboys loved the idea.

It was left to Sham to ask his friend, Lundquist.

Keep in mind that Lundquist has a job calling football. He is the voice of CBS’ Saturday afternoon Southeastern Conference games.

It wasn’t until the end of June when Sham finally was able to broach the subject with Lundquist over the phone.

“I was hopeful,” Sham said.

Lundquist listened.

“It took me about 10 seconds to say yes,’’ Lundquist said in an interview.

Lundquist, who celebrated his 75th birthday Friday, will work the Georgia-Vanderbilt game Sept. 12. He’ll fly to Dallas-Fort Worth on Sunday morning and arrive in plenty of time for the game.

He has a date later in the week to participate in a banquet for prominent University of Texas booster Joe Jamail in Houston, and then he’ll be back at CBS to work the Auburn-LSU game in Baton Rouge.

“This will be a pleasure,” said Lundquist, who has one AT&T Stadium game on his résumé. He worked last season’s Texas A&M-Arkansas game.

“I am really pumped,” he said. “I can’t think of anywhere else I’d rather be that day.”

Credit to the Dallas News who originally published this article

Sports Radio News

David Feherty Launches Weekly SiriusXM Show

“David’s unique blend of wit and golf wisdom, and his experience from a lifetime in the game, really make him one of a kind.”



Via NBC Sports Pressbox

SiriusXM announced today that David Feherty, who has been entertaining golf audiences with his witty perspective on the game for more than two decades, is joining SiriusXM to launch a new weekly show.

Feherty will team up with fellow former pro and SiriusXM host John Maginnes for Feherty and Maginnes. The show will be on Monday evenings on the SiriusXM PGA TOUR Radio channel.

They will preview the new show this Wednesday at 5pm. The show officially starts in its new time slot on January 3rd, as the PGA TOUR season picks up steam with the Hawaii tournaments.

“I can’t wait to work with John Maginnes,” said Feherty.  “He is one of my favorite people and SiriusXM will be a really fun platform for us. The over/under on both of us getting canceled is about six weeks!”

The format will include long form interviews with personalities from the world of golf with storytelling to the listeners coming from the golf expertise of Feherty and Maginnes, who both had playing careers on the PGA Tour.

“David’s unique blend of wit and golf wisdom, and his experience from a lifetime in the game, really make him one of a kind,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “SiriusXM is the perfect platform for his many great stories and the insightful and revealing conversations he’ll have with his guests.  We are thrilled to pair him up with John and bring together two terrific personalities who will deliver an entertaining, must-listen show for our listeners.”

Feherty spent time following his playing career at CBS and NBC as well as his own show on the Golf Channel.

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Sports Radio News

Industry Analyst Predicts Crypto Will Surpass Gambling In Sports World

Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year.



Industry insiders have believed for quite a while that sports betting was the future for sponsorship and advertisement revenue, but it appears that there is a new venture on the rise that is quickly surpassing it. made a huge statement in purchasing the Staples Center in what will be known as Arena come Christmas Day.

SponsorUnited Founder and President Bob Lynch believes that there is no doubt that Crypto and Blockchain will far exceed sports betting as the premiere revenue money maker for the sports industry over the next decade.

“They’re essentially buying equity,” which would be particularly valuable in an industry that is still widely doubted, Lynch said on’s purchase of the arena. “The Lakers and Clippers have global exposure, media value and mentions that give instant brand legitimacy with top-of-mind awareness through national/global TV exposure,”

Crypto has already started to push its way into major advertisements for key events in the world of sports. Cryptocurrency exchange FTX purchased an ad in this upcoming Super Bowl, and already has the backing of the biggest star in professional football. Tom Brady has an equity stake in the company. is already the sponsor of FOX‘s college football studio show, Big Noon Kickoff, on top of running ads during broadcasts of the game as well.

Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year. It seems that the possibilities are endless for crypto within the sports landscape. While sports gambling certainly isn’t going away from the public eye, it could be overtaken by crypto in terms of ad spending and sponsorship visibility very soon.

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Sports Radio News

Colin Cowherd: Lincoln Riley At USC Is Good For Networks

“Colin Cowherd pointed out that when USC is a contender, LA watches.”




Colin Cowherd is a self-professed college football fan. When the sport is interesting, he talks about it. The sport may never be more interesting than when the coaching carousel is spinning.

On Mondy’s edition of The Herd on FS1 and FOX Sports Radio, Cowherd dove in on USC’s hire of Lincoln Riley. He says that it is good for college football that Riley left Oklahoma for Los Angeles.

“My phone blew up yesterday, not only because people know I’m kind of a USC honk, but network people,” Cowherd said. “They’re like ‘do you understand how big this is for networks?’”.

Colin Cowherd pointed out that when USC is a contender, LA watches. He noted that when USC lost to Texas in the 2006 Rose Bowl, ABC scored a 22.5 rating in the city.

“The networks want USC to be good. You know why? Because New York, DC, and Boston have never watched college football. Chicago does and LA does. So the Big Ten being good is good for college football TV ratings. But LA doesn’t watch college football anymore. They will now.”

As for the hard times USC has fallen on and been stuck in mostly since Pete Carroll bolted for the NFL, Cowherd is not particularly worried. He pointed out that Georgia, Alabama, Ohio State, and Notre Dame were all down before they hired the right coach. Programs at the blue blood level in the sport have a way of bouncing back quickly.

Network executives are hoping Cowherd’s assessment is correct. USC is the only brand on the West Coast capable of resonating on a national level.

The Los Angeles sports landscape has changed though. When USC was a celebrity program under Pete Carroll, the city did not have an NFL team. Now it has two. The Dodgers were not annual contenders in Major League Baseball. The Lakers had stars, but the Clippers didn’t. Now both do.

Does LA love college football enough for the Trojans to turn some heads in the city with the most stars in the sports world?

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