Connect with us
Outkick 360

Barrett Blogs

Is National Programming a Difference Maker?

Published

on

One topic that has been interesting to watch unfold over the past year has been the shift of local radio operators to take back their timeslots from national sports radio networks and replace network programming with local personalities and content. For years it was a given that to become a network affiliate, you were required to carry at least one national prime time show on your radio station.

However, in the past year alone, five top-25 markets have dropped an ESPN Radio network program to make room for a local show. Of all the national shows offered by ESPN, Mike and Mike have been hit the hardest. Four of the five changes were made during their morning drive timeslot.

In Philadelphia, 97.5 The Fanatic replaced Mike and Mike with Anthony Gargano. In Washington DC ESPN 980 introduced “The Man Cave” with Jason Paul and Chris Reid, also dropping Mike and Mike. In Seattle, 710 ESPN announced plans to reduce Mike and Mike by two hours to carry Brock and Salk and in St. Louis, the same formula is being followed with the return of Bernie Miklasz.

With Colin Cowherd departing ESPN, it’s only a matter of time until more national programming gets replaced in local markets by local operators and the first change has already taken place in Phoenix where Arizona Sports 98.7FM has named former NFL star Bertrand Berry as their permanent replacement for Cowherd’s timeslot.

Since then, The Ticket in Miami has begun airing a local program with Josh Friedman and Chris Wittyngham while ESPN offers fill-ins during the month of August. Depending on what ESPN Radio does with Colin’s slot, that shift to a local show at 10am could become permanent. Although, if Dan LeBatard gets the nod to take over for Colin on the national level, it’s unlikely The Ticket will pre-empt him.

To dig even deeper, when you look at the major markets where national shows are being cleared, many air on AM stations which are no longer a high priority for their respective companies. In many cases, the ratings on these brands are very low and the focus appears to be to simply “clear network programming and fill air-time” rather than take advantage of it.

weeiAs an example, in Boston, ESPN Radio airs on WEEI’s old AM signal 850AM. In Atlanta, ESPN is now airing on Cumulus’ 1230AM and in San Diego they clear on 1700AM. In all three cases, the stations are not destinations for local listening.

And it’s not jut ESPN Radio facing this challenge. It’s happening to Fox Sports Radio and the CBS Sports Radio Network too.

Of those three groups, CBS was thought to have the biggest opportunity to challenge ESPN when they announced they’d be entering the network space. With the company’s ability to use the power of their highly successful local brands, many expected a stronger network battle but so far that hasn’t happened.

francOf CBS Sports Radio Network’s shows, only Jim Rome’s program has received decent support in local markets. CBS’ top content earning local market distribution has been the CBS Sports Minute, which I understand Mike Francesa is a big fan of (sorry I couldn’t resist).

While Rome is clearing Los Angeles on The Beast 980, San Diego on The Mighty 1090 and Sacramento on KHTK 1140, the majority of the markets he clears are smaller. As for the network’s other shows, while they offer some solid talent, they remain challenged to receive local market clearance and support. Even in bigger markets where they do clear, they’re usually on brands with little attention and listening. Case in point, 610AM in Philadelphia, 1050AM in San Francisco and 1270AM in Detroit.

For Fox Sports Radio, the Dan Patrick Show remains a destination and although the network has done a great job adding strong talent such as Rich Eisen and Jay Mohr, the challenge also remains large when it comes to penetrating local radio markets during prime time hours. Unlike ESPN though, they don’t charge rights fees or persist on network shows being part of a local station’s lineup in exchange for a local market affiliate relationship which is smart.

Will an addition of Colin Cowherd change that? Perhaps. But for now, aside from clearing their own backyard in Los Angeles, most of the markets airing Fox national shows during prime time are outside of the Top 25. Although they do have some solid situations  in Phoenix, Seattle, San Diego, Houston and Portland.

While all of these changes are significant and very different than what was the norm five to ten years ago, it doesn’t appear to be going away.

revenueAssuming local operators continue to invest more in local personalities and content, that means that the audience reach and market clearance for network shows will decline, which you can bet advertisers will look to try and take advantage of.

So does this mean that national networks are in deep trouble?

Not necessarily.

While the 1990’s and 2000’s may have represented great growth for the sports radio format and created a dominant place at the table for networks on local radio station’s, the 2010’s have seen sports audio become an even bigger juggernaut, and the focus has become reach and distribution rather than local market clearance.

espnappFor instance, ESPN Radio is streamed on ESPNRadio.com and the ESPN Radio app. It’s also be heard on Slacker, Tune-In, SiriusXM, Google Play, iTunes and numerous radio stations across America, not to mention it can be watched on ESPN-2, ESPN-U and ESPN News.

It’s a big reason why the company shifted their focus from positioning themselves as ESPN Radio to ESPN Audio, and given the reach and power of the brand, it was a smart strategy.

In an interview in March, ESPN Audio boss Traug Keller told Sports Illustrated’s Richard Deitsch that ESPN Radio had twenty million people per week listening to their content. The product was being received on more than five hundred radio affiliates, three of which were owned and operated radio stations, and as a whole the ESPN Radio brand was serving over sixty percent of the population who listen to sports radio.

Those numbers are staggering and very impressive.

Now logic would tell us that with Colin Cowherd and Scott Van Pelt gone from the network, those numbers will likely drop, but that doesn’t mean the numbers won’t rebound once permanent replacements of those timeslots are announced.

eisenSwitch sides to Fox Sports and you can find their programming also available on local stations and their website but they also add the power of being heard on the iHeart Radio app, watched on Fox Sports 1, DirecTV and YouTube and consumed on SiriusXM, iTunes, Tune-In and the Podcast One network.

For CBS the story is very similar. They provide their audio content on their website, local radio stations, the Radio.com app, the Play It podcast network, Tune-In and the CBS Sports Television Network.

So if these national brands have instant credibility with sports fans and talented and recognized personalities delivering quality topical content, than why are local operators dropping them in favor of local programming?

nielsenIt’s all about the ratings and national programming doesn’t deliver them in my market” said a local program director I spoke with who oversees a station inside a top 20 market.

But with adding a local program comes added expense and as radio operators across the board trim budgets in an effort to stay profitable, how can added expenses make sense to the bottom line?

Yes there are risks involved by adding salary, but personality endorsements and appearances are in high demand and ratings are critical for radio stations to attract larger advertising dollars.” said a local market general manager. “While the quality of network programming is excellent and the personalities are good, we believe that local shows hosted by locally known personalities are worth the investment because they will provide more solutions for our clients and listeners which ultimately will help us be more profitable“.

While I don’t disagree with the viewpoints of the local operators I talked to, I do think one thing is definitely different and important to remember as we gauge the success of sports audio operators going forward – it’s not just about ratings anymore!

localIf you’re on a local level, your brand strategy is going to be built around delivering high local ratings and you’re going to want personalities in the local community who can advance the message of your station’s advertisers and connect with people at local appearances. From that standpoint, national programming doesn’t offer much appeal.

However, if you work on the network side of this business, your model for success isn’t measured by local market ratings. It’s based on total audience reach, platform distribution, advertising revenue and content creation.

rome2Do we really think a network like ESPN Radio or Fox Sports Radio isn’t successful just because they didn’t win a ratings battle in New York City, Los Angeles or Chicago? If they’re on television and every audio platform possible and reaching twenty million people per week, I’d say they’re delivering huge value for advertisers and clearly people do enjoy their content or they wouldn’t be accessing it thru multiple audio channels.

Yes it becomes harder to monetize due to the fact that the consumption of content is splintered between so many different audio avenues, and listening now has the on-demand element to deal with, but that’s the job of management and sales executives, to create their story and share it with advertisers and the people inside their own offices.

mm2If you’re an advertiser looking to get bang for your buck, you can’t deny that a show like “The Dan Patrick Show” or “Mike and Mike” doesn’t have huge reach and ability to move product. Between television, radio syndication, podcasting, their websites and social media promotion, people are consuming the content, which means they are also receiving the message.

Unfortunately, since we operate in a silo and use antiquated technology to gauge audience measurement, and we fail to include the total usage of users on all of these other platforms, many local and national brands are not receiving the credit they’re due for delivering record numbers of audience.

localrAs someone who’s programmed on the local level, I believe in delivering as much local content as possible. If my quarterly bonus and station’s ability to generate revenue are tied to our ability to superserve advertisers and local fans, then I want people on my airwaves who walk into the same building as I do, understand the station’s goals and possess the ability to get the job done.

While I enjoy the listening experience of some national shows, their personalities don’t live and die with the success or failure of my brand. Most don’t invest the time in interacting with their local affiliates either through calling in or making in-market appearances, and if they’re not going to share the same pain and joy in my company’s performance, then I can’t put my ass on the line for them when my future depends on it.

However, just because I have that point of view as it applies to running a local brand, doesn’t mean that national programming isn’t important, necessary and a huge success for the sports radio format. I often hear people in the industry discredit network shows because of the ratings factor, but there’s no question that we all know these brands, shows, personalities and the content they create. That has to count for something right?

onesizeWhat I believe it comes down to is this – success in the sports radio format isn’t a one size fits all formula anymore. It’s sort of like when a station celebrates delivering powerful Men 25-54 numbers but yet gets crushed on social media and in the industry trades because their 6+ numbers were low. If you can’t see the full story and you’re lacking information, it becomes harder to analyze and understand.

Every company has a different measurement for success. For some it’s about total audience, for others it’s about reach and distribution, other locations will have a stronger emphasis on digital, social and mobile activity and engagement, and for numerous traditional operators, it’s about local ratings.

While perception is often reality in this format, what gets lost is the understanding that we all operate in different spaces with very different goals and our ability to define success has become complicated due to the numerous avenues of distribution, the different ways to listen to audio and the inability of our industry to measure it as a whole.

wantHaving been on both sides of the fence (national and local), I see tremendous value to both approaches and business strategies and consumers are going to sample both, in multiple locations, and on the terms of when they feel like accessing it. It’s not a choice of one or the other, it’s a matter of being accessible and worthwhile when the user feels like sampling your material.

While we can all debate the benefits and disadvantages of local vs. national, I think we can all agree that we need to do a better job of defining success for our brands internally and sharing that success story externally. Who knows, by doing that we just might create a better perception of our format on the local and national level.

Barrett Blogs

Angiolet, Borod, Craig & Sottolano Added To 2022 BSM Summit

“If you’re planning to attend, please buy your tickets as soon as possible. We have limited room and it’s first come, first serve.”

Published

on

We promised we had more great news to share regarding the 2022 BSM Summit. Just four days after revealing the addition of ESPN Chairman Jimmy Pitaro to this year’s show, we’ve added four more heavyweights to March’s sports media industry conference.

First, it’s a pleasure to welcome for the first time, DraftKings Chief Media Officer Brian Angiolet to the BSM Summit. Brian joined DraftKings in April 2021 after two decades with Verizon where he helped the company strike a number of multi-billion dollar broadcasting, sports and entertainment content and advertising deals. Some of the key groups to do business with Verizon during Brian’s tenure included the NFL, NBA, Amazon, Microsoft and IBM. DK has been a large advertiser and supporter of the sports media industry for many years, in addition to becoming a larger content provider following the acquisition of VSiN. We look forward to having Brian join our sports betting executive panel (hosted by ESPN’s host Joe Fortenbaugh) to share his insights on how he sees sports betting groups participating now and in the future in the sports media content world.

Second, it’s an honor to add Fanatics Chief Commercial Officer Ari Borod to the sports betting executive panel for his first appearance at the BSM Summit. Ari’s fingerprints have been all over the sports betting business for years, first with FanDuel, then with the Action Network. He joined Fanatics in June 2021, reuniting with former FanDuel CEO Matt King, and in less than a year, the company became the official trading cards partner of MLB, purchased the Topps Trading Company, and applied for a sports betting license in New York. Possessing a massive customer base, deep executive knowledge of the sports betting business, and a desire to make a larger dent in the sports betting arena, we’re thrilled to have Ari lend his perspective on how Fanatics views the future of sports betting and the evolution of the sports media industry.

Next, I am thrilled to have Audacy’s EVP of Programming Jeff Sottolano appear on stage for the first time at the Summit. In his current role, Jeff is responsible for the content strategy and performance of Audacy’s local brands in all formats across all broadcast and digital platforms. Jeff has played a key role in the launch, development and growth of the BetQL Network, while also helping Audacy evolve its position as one of America’s top audio companies. Jeff will be part of one of my favorite sessions, The Power Panel, which includes SVP of Premiere Sports and EVP of iHeart Sports Don Martin, Cumulus and Westwood One SVP Bruce Gilbert, and SiriusXM SVP of Sports Programming Steve Cohen. All four men will participate in a lengthy discussion on sports talk programming and the various challenges facing brands, talent, and programmers today.

A BSM Summit can’t just feature new faces though, especially when familiar ones add valuable knowledge to important programming conversations. ESPN Radio Program Director, former colleague and longtime friend Justin Craig will join us for our Programmers Masterclass alongside a few other notable leaders. The group will examine what does and doesn’t work from a content standpoint when trying to capture ratings. They’ll also share which ingredients are essential in successful talent/shows, and provide an on-site review of a piece of audio content. Those interested in learning how great programmer’s think will want to be present for this panel.

If you haven’t purchased a ticket to the Summit but are planning to attend, please do so before seats are no longer available. We have limited room inside the theater and it’s first come, first serve. Additionally, all attendees in New York will receive an online registration to be able to watch the show on-demand afterwards. This can be helpful when looking to share insight with local staffs who aren’t able to attend.

For those not able to travel but interested in enjoying the Summit, we do have virtual tickets available. Details on tickets, speakers, and hotel rooms can be found on BSMSummit.com. I hope to see you there!

Continue Reading

Barrett Blogs

ESPN Chairman Jimmy Pitaro To Speak At The 2022 BSM Summit

“Having Jimmy with us will allow our attendees to learn how ESPN views the current sports media landscape in order to better understand where the business is headed in the future.”

Published

on

The largest player in the sports content business today is ESPN. From television to radio to streaming, social, podcasts, websites and more, the network remains a force in satisfying the appetites of sports fans around the globe.

But creating sustainable global success isn’t easy. It requires investing billions of dollars in key programming partnerships, holding off competitors who seek to elevate their own standing, and hiring and retaining talented professionals and providing an environment for them to thrive in. If that wasn’t difficult enough, a company must also embrace new technology, and accept that certain things will fail while pursuing a path to excellence.

The man charged with making sure ESPN thrives in each of these areas is Chairman Jimmy Pitaro, and I’m excited to share that he’ll be joining us in March in New York City for the 2022 BSM Summit.

I’ll have the pleasure of spending 35 minutes on stage with Jimmy discussing the state of the sports media industry, the opportunities and challenges facing operators in 2022 and beyond, the growth of sports betting, network radio, podcasts, subscriptions, social, and many other issues. No matter what space we’re talking about, ESPN has held a dominant position among all media brands. Having Jimmy with us will allow our attendees to learn how ESPN views the current sports media landscape in order to better understand where the business is headed in the future.

Jimmy has been with the Walt Disney Company since 2010. He became ESPN President in 2018 and was elevated two years later to his current role as Chairman of ESPN and Sports Content. You can learn more about his professional background by clicking here.

A reminder that the 2022 BSM Summit is an industry-only event. You must work in the media business in order to attend the show. This includes sales, public relations, advertising agency professionals and agents, as well as programming folks. If you haven’t had the pleasure yet of attending the Summit, feel free to visit our YouTube page to see some clips from past shows. It’ll give you an idea of what you can expect. You can also see the full list of speakers scheduled to appear at our 2022 show by visiting BSMSummit.com. We’ll announce a few more executive additions to March’s event later this week.

For those who manage brands and have joined us before in New York, Los Angeles and/or Chicago and are planning to come but haven’t bought a ticket yet, please do so asap. Seating is limited and once we’re full, we can’t add seats inside the room. You can also take advantage of a great hotel deal ($109 per night) with our partner Hotel Edison by clicking here.

One additional note, for those who are concerned about traveling, there is an opportunity to buy a virtual ticket. This year’s show is available both online and in person. For those planning to join us in NYC, in addition to receiving your live ticket, you’ll also get an online account so you can view the event on-demand afterwards. This can be especially helpful if you wish to replay a session or use any information afterwards to help members of your team. A big thanks to our virtual partner Nuvoodoo Media for helping make it happen.

We’re just 49 days away from putting on a spectacular show for industry folks in the big apple. We hope to see you there!

Continue Reading

Barrett Blogs

BSM, BNM Ready To Grow In 2022

“We’ve ended 2021 with record high’s for monthly traffic and social impressions, and our client and advertiser base the best its ever been thanks to the support of outstanding partners.”

Published

on

It’s commonplace in our business to self-reflect when a new year full of possibilities arrives. We should probably do it more often rather than reserving it for the final day of the year or the first day of the next, but in the media business, finding time isn’t always easy.

As I look back at 2021, and the obstacles, adversity, accomplishments, enlightenment, and unpredictability that awaits BSM and BNM in 2022, I’m grateful to be able to do work that many enjoy and benefit from. Since I left the programming world in 2015 not a day has passed where I thought ‘I need to get back to running a radio station‘. That may sound crazy considering I spent two decades inside of buildings, loving the job, and living and breathing it 24/7, but from the second I moved into this space, I knew it was where I needed to be.

I had my fun building brands, chasing ratings, leading corporate programming calls, and making good money, but that restricted me to working in one city for one company with one brand and one staff. Now, I get to wake up each day and help clients in multiple cities, and run my own brand, collaborating with a great group of people to tell stories about the business we love. Combine that with hosting an annual conference, working with advertising partners and industry friends to create cool content and examine ways to grow their businesses, and connecting with folks to stay plugged in on details that others won’t know about until weeks or months later, and I consider myself very lucky. The added bonus, I get to do it in running pants and t-shirts inside the comfort of my home office/studio.

But with operating a business comes a different set of challenges. In 2020, we ended the BSM Summit on a high only to watch the entire world spin out of control weeks later due to the Covid-19 pandemic. That created a bunch of short-term issues, which fortunately we were able to overcome. Fast forward to this year, and we’ve ended 2021 with record high’s for monthly traffic and social impressions, and our client and advertiser base the best its ever been thanks to the support of outstanding partners. I never assume we’re in the clear because things can change quickly, but the support we’ve received is appreciated. It fuels me to reinvest in others to continue growing our operation and helping the industry.

So let’s talk a little bit about how we’re doing that in 2022.


First, we merged Barrett Sports Media and Barrett News Media in May 2021 to bring news and opinion from both the sports/talk and news/talk worlds under one roof. We tried running them independently initially but that wasn’t the best strategy for a new brand. Since bringing them together, BNM’s exposure has increased, the content has been read more regularly, and though we have more to do to get the brand on par with BSM, we’re making progress. BSM had a 5+ year head start on BNM, and though I know at times it may seem weird to read a sports media and news media story on the same website or social media account, as I tell those who ask, sports and news have mixed together since the invention of television, radio and newspapers.

Boosting BNM’s awareness and content is a goal for 2022, and to do that I want to share two things we’re creating to help us make progress.

I’m excited to share that we are launching The BNM Rundown. This will be a newsletter we distribute 3x per week (Monday-Wednesday-Friday) via email similar to what we’ve done with the BSM 8@8. The Rundown will go out around 5pm ET on each of those three days, and it’ll contain ten (10) news media stories, five (5) advertising slots, and the latest stock prices for radio groups. There will be additional content and advertising added in the future, and we may increase delivery to five days per week down the line. I’m happy with the layout and think you’ll enjoy it. If you’d like to receive the BNM Rundown or discuss advertising opportunities inside of it, click here to sign up. A big thanks to Ryan Jaster for all the work he’s done getting it ready for distribution.

In addition to the newsletter, 2022 will become the first year where we roll out BNM’s Top 20 of 2022. Similar to how we’ve produced the BSM Top 20, we are going to do the same for the News/Talk format. Categories will be announced at a later time, and we’re expecting to present our results towards years end. There’s a lot to be done to make it a success, but if we’re able to do for News/Talk what we’ve done for Sports/Talk during the past 6 years, I’m confident folks will appreciate it.

When I look at BNM right now, I see a number of excellent writers on the site. If you’re not reading Pete Mundo, Jerry Barmash, Douglas Pucci, Rick Schultz, McGraw Milhaven, Ryan Hedrick and Eduardo Razo, you really should. Each of those guys have been rock stars for the brand, but we need more help, especially another columnist or two. If you work in news radio or TV, love writing, and live and breathe the business, email: JBarrett@sportsradiopd.com.

Though we do need to add columnists, a bigger hole has been a dedicated Assistant Content Editor. I’ve poured my heart and soul into BSM over the years, Demetri Ravanos has as well, and that’s helped us build a strong connection with sports radio folks. For BNM, that love, interest, and unwavering passion for telling stories about news radio and news television has been missing in the editor role. Though frustrating at times, it’s all part of building a brand. You have to go thru a few things before it all starts to click. Now after talking to a bunch of talented people over the past two months, and thinking about the brand’s need for TLC, I’m happy to announce the internal promotion of Eduardo Razo.

Since joining us Eduardo has been a steady fixture on the site, writing news, scheduling social posts, and putting an extra set of eyes on the content that comes in from our team. He cares about the site being clean, conducts himself neutrally and professionally when adding news, and he believes in the brand. If hours go by and the site doesn’t have new content, he’s the one who points it out. When Eduardo first joined us he was just learning the ropes. Over the past fifteen months he’s been consistently excellent, and I have no doubt he’ll make even more progress in his new role as BNM’s Assistant Content Editor.


Making sure Eduardo has support to help him though is also important. I’d love to be that person myself, but client projects require much of my focus, so having a strong #2 is key. I’ve been lucky to have a great one in Demetri Ravanos who I’m excited to share is being elevated to the new role of Director of Content. In his new position, Demetri will continue producing columns, creating original feature stories, and hosting a weekly podcast. He’ll also be responsible for daily social creation and scheduling, working with yours truly on client projects and Barrett Media events, recruitment of writers, growth of the BSM Member Directory, BSM merchandising, additional BSM audio projects, and oversight of BSM and BNM’s Assistant Content Editors.

That last line implies that there will be multiple editors involved in shaping BSM and BNM’s content, and with Demetri and Eduardo promoted, that means we’re adding someone to help grow BSM. I’m thrilled to welcome Ian Casselberry to our team as BSM’s new Assistant Content Editor. Ian is familiar to many in the sports media universe for his work with Awful Announcing and The Comeback. He’s also contributed to Bleacher Report, Yahoo! Sports, SB Nation Detroit, and MLive.com among others.

I’ve read Ian’s work for years and have always appreciated his passion for sports radio and sports television. Adding someone with his experience, creativity, and attention to detail has been a huge priority for me. I’m looking forward to turning him loose on January 17th when he officially begins working with us. Under his direction, and in tandem with Demetri and I, we’re going to aim to produce more quality sports media content, and continue expanding BSM’s footprint across the industry.

As awesome as all of these moves are for creating interest in reading the site, if you don’t have someone in position to help sell it, the upside is going to be limited. For the past six years I’ve been the one making those sales myself. But I’ve also had to be a consultant, social scheduler, content creator, summit organizer-creator-host, finder of new clients, and the one in charge of billing and payroll. I love being busy, but a brand’s potential can’t be maximized without help.

Placing the company’s sales efforts in someone else’s hands though requires trust. I’ve learned the past few years that unless you’re inside my world and understand everything that goes on with BSM and BNM, it’s not an easy brand to sell. Media sellers are used to working with more assets, bigger dollars, and they expect things to move faster. They’re also used to corporate environments where a crew provides support from the beginning to the end of a sale. That’s not how it works here. This is more of a family business. Our success depends on one on one relationships, accessibility, being a self-starter, and patience. It means keeping in touch with industry friends and partners even when there isn’t a sale to be made. Nobody knows this brand, business, and who we serve better than the person who’s lived it with me for the past six and a half years, Stephanie Eads, my new Director of Strategic Partnerships.

Not only has Stephanie worked in sales and customer service most of her adult life, she’s honest, organized, and outstanding with people. She’s been exposed to every aspect of my radio life for the past sixteen years, and if you’ve been to a BSM Summit before then you already know how on the ball she is at making sure things get done. This is something we’ve talked about for years, but the timing was never right. Now it is, and I’m excited to watch her blossom. Having her add extra support to help me with billing and payroll is an added bonus.

The BSM brand will also welcome a few additional writers starting this week. First, I’m glad to have Danny O’Neil joining us as a weekly columnist. I got to know Danny in Seattle at 710 ESPN Seattle over the past six years, and he’s always been smart, passionate about media, and an exceptional writer. He’s now based in NYC and his debut column will hit the site this Friday. Also joining us in a daily news writer role is Will Dundon. Will is based in Nashville where he works as a producer for 102.5 The Game. Having him involved will help us stay on top of day to day news stories.


In terms of upcoming content, the BSM Top 20 of 2021 will be released February 7-11 and 14-15. The series moves back a week this year in accordance with a later Super Bowl date. During the seven day span we will highlight the best local sports radio stations, program directors, and morning, midday, and afternoon shows. We will also recognize the best national sports talk shows and original sports podcasts. To do that, we will once again involve more than 50 program directors and executives in the voting process.

One thing we will do differently this year is create an extra piece which recognizes the top performer in twenty smaller categories. These will be determined by a combination of BSM staff and select experts for specific fields. Some of these categories will include Best Sports Betting Content Brand, Best Wrestling Audio Show, Best Sports Radio Social Brand, and more.

After the Top 20 concludes, we’ll turn our attention to the 2022 BSM Summit, which is scheduled for March 2-3, 2022 in New York City at the Anne Bernstein Theater. The show will also be available virtually for those who can’t attend in person. I’m excited about the guest speakers we’ve lined up for this year’s event, and have more tremendous additions to announce later this week and next week. I realize the Omicron/Covid-19 situation has created some concern over the past month, and we continue to monitor the situation closely. As of today, we’re planning to host the event. If the situation were to worsen and we couldn’t keep people safe and comfortable, we’d reschedule the show. I’m hopeful of seeing familiar faces and many of sports media’s best and brightest in sixty days. If you haven’t bought your ticket, log on to BSMSummit.com and do so before you’re on the outside looking in. In the meantime, stay tuned to this website and the BSM 8@8 for details. We should all know more January 15th when New York State updates everyone on their mask ordinance.

Other content projects are in the works as well for March-December. We’ve got a number of ideas we’ve talked about for March Madness, and the NFL Draft. Items like last year’s Meet The Market Managers or a programmer’s version of it may also land on the content calendar. Not to be forgotten is the importance of continuing to improve the BSM Member Directory to help people stay informed, ready, and land in front of the right decision makers when job openings arise. Seeing a few of our members earn gigs the last 4-5 months of 2021 was very cool, and we hope to see more of that in 2022. Last but not least, I’m hopeful of giving the website a new layout in either quarter 2 or 3.


As I bring this column to a close, I’d like to remind you that BSM and BNM exists because we love the business and advocate for it daily. Since 2015, I’ve prioritized professional storytelling, research, industry news, relationship building, social media marketing, and consulting. Inside information and building relationships are important, and sure, it’s occasionally fun being first, but I’ve never worried about clicks, scoops, cash grabs or ruining reputations to elevate my own. I try to think about the big picture, even if it means missing out in the short-term. That applies to who I work with in a consulting capacity as well as how I operate the site. There’s no better example of it than last week. Most of our crew had the week off. It was tough missing out on stories when we were taking a mental timeout, but people come first. If you want long-term productivity and a staff to stick with you, support and sacrifice are essential.

If there’s one thing I know, this outlet has been a great resource for industry professionals. I wasn’t as fortunate during my studio days to have a site this rich in content to learn from, debate with, and stay connected to. We’ve hired 20+ contributors to help serve the industry, and I’m honored to have each one of them here. The additions we’ve made to improve the brand in 2022 will make us even better. We’re not perfect by any stretch, but we try to be fair and accurate. I also try to be accessible, especially when difficult situations arise. There are going to be times when our crew deliver strong opinions or tackle sensitive issues, and when those instances occur, I hope you’ll remember what I said about accuracy and fairness. We won’t operate as shills for the industry but we’re also not going scorched earth on folks.

Our goal here is simple, help folks stay informed about the sports and news radio/television formats, overdeliver for clients who place their trust in us, connect our advertising partners and members to others who can benefit from their services, and give industry people access to content from other professionals so they can do their jobs better.

If we can do these things consistently we’ll be in great shape. If we miss along the way, we’ll clean up the mess, and try to learn from it. We’re nine months away from celebrating seven years in operation, and we couldn’t have made it this far without your full support. Thanks for riding with us, now let’s make 2022 a year to remember.

Continue Reading
Advertisement

Trending

Copyright © 2021 Barrett Media.