Bernie Miklasz is the most well-connected member of the St. Louis sports media, with many sources near and far, and has been a force on the internet and social media as well as in print. He doesn’t mince words, as he’s paid not only to provide information but also give his opinion.
But those offerings soon will be on the move. Miklasz, who has been a sports columnist for the Post-Dispatch since returning to the publication in 1989, has his farewell pieces this weekend in the paper and its online component, STLtoday.com.
On tap is a “Bernie Bits” column Saturday in which he plans to “do stuff like pick my favorite moments, worst moments, favorite athletes, least favorite, favorite events, biggest regrets, my biggest mistakes, etc.” He added that his finale on Sunday will be “personal in nature … and probably overly sentimental.”
He doesn’t want to get into details about his decision to leave the company for which he has been employed for more than a quarter century and take an offer to be on the air and write for the website of St. Louis sports-talk station WXOS (101.1 FM), which he has been associated with in a variety of ways for six years — most recently making regular on-air guest appearances.
It’s a big change, and possibly a big risk, for a guy who is 56.
WXOS’ main identity is tied to the Rams, as it has been the flagship outlet of the team’s radio network since the station adopted the jock-talk format in 2009 and much of its programming is football-related. But the Rams might be gone after this season and the full impact that would have on the station is uncertain.
“I gave that some thought but in the end it was a non-factor,’’ Miklasz said. “The Rams are an asset, but the station’s ratings and financial success isn’t dependent on airing Rams games or related events. … Working in sports media, the more material you have the better. So I hope the Rams stay. But if the Rams move it doesn’t mean the station will go off the air, or I won’t have a show, or I will sit and stare at my laptop, unable to think of topics to write about.”
“We didn’t build the business model with play-by-play,” he said. “The concentration was Monday-Friday” from 6 a.m.-7 p.m. “That’s still really important. … It doesn’t change our business plan, but having an NFL franchise is so valuable it definitely would be missed.”
Miklasz is highly popular and received a special deal at the Post-Dispatch two years ago when he expanded his duties and gave up his daily show on WXOS, so he is relinquishing something that at least on the surface seems much more solid long-term than does venturing into the fickle radio field — in which format changes happen frequently. On the other hand, the newspaper industry — including the Post-Dispatch — certainly isn’t the same as it was even five years ago. Media increasingly has become a bottom-line business, where corporate profit goals often supersede what is in the best interest of individual employees. Again, this isn’t limited to the Post-Dispatch — it’s a way of life in many media outlets. Just ask people at many of the local TV or radio stations.
So Miklasz moves on.
“It’s a big world out there,” he said. “Plus, I could talk and write about Cardinals baseball 365 days a year, and a significant percentage of the local population would be happy.”
THE NEXT CHAPTERS
Now Miklasz will combine his top professional love, writing, with returning to the air on a daily basis. It’s familiar territory as he has hosted a radio show on numerous stations over the years. This time, he’ll be on 101.1 FM from 7-10 a.m. weekdays and bump the last two hours of the ESPN Radio show hosted by Mike Greenberg and Mike Golic — a move that took some negotiations between WXOS and ESPN to accomplish.
The arrival of Miklasz, who is to start Aug. 31, will lead to other lineup tweaks — each subsequent show is to start one hour later than it now airs. Kevin Wheeler will be on from 10 a.m-1 p.m., Chris Duncan and Anthony Stalter from 1-3 p.m., followed by Randy Karraker, D’Marco Farr and Brad Thompson moving to the 3-7 p.m. slot.
Meanwhile, Hensley vows that Sports in the Post-Dispatch and its website will remain sturdy.
“We have an opportunity here to embrace change and to make things better than ever,” he said. “But the bottom line is this: We will continue to be the undisputed leader in St. Louis when it comes to providing daily coverage and commentary on our teams. No question.”
To read the article in its entirety visit STL Today where it was originally published
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected].
Hugh Douglas and Joe Giglio Celebrate Anniversary on 94 WIP
“Happy Anniversary, Hugh!…Yes, it is the one year anniversary of the midday show, of the change at WIP. Our key cards still work here, they still let us in this morning.”
94 WIP hosts Hugh Douglas and Joe Giglio celebrated their one-year anniversary as the midday show in Philadelphia today. Following Angelo Cataldi’s retirement in 2023 and the subsequent move of DeCamara and Ritchie taking his place in mornings, Douglas and Giglio formed the station’s new midday show.
Giglio started the show, “Happy Anniversary, Hugh!…Yes, it is the one year anniversary of the midday show, of the change at WIP. Our key cards still work here, they still let us in this morning.”
Douglas, who had been part of the morning show at 92.9 The Game in Atlanta prior to starting with Giglio on 94 WIP, had mixed emotions. He was excited for the show, but was also reminded that he had been in Philadelphia now for a full year and had yet to find his permanent place to live. Giglio said he believes the reasoning is simply Douglas’ attention to the show and nothing else.
Giglio took a moment to thank those who help with and listen to the show. “We appreciate everyone who has been a part of the show for the last year,” he said. “We are excited for the next year to get started.”
Douglas played in the NFL for ten years, spending time with the Jets, Eagles and Jaguars.
Los Angeles Dodgers Extend with Latino Media Network in LA; Add Coverage in Las Vegas and Fresno
“As a lifelong Latina Dodgers fan, this collaboration is a dream come true,” said LMN founder Stephanie Valencia.
According to a release from the company, Dodger games will continue to broadcast on the flagship Los Angeles based KTNQ 1020 AM, but will now also expand the broadcast to KLLE 107.9 FM in Fresno and KISF 103.5 FM HD2 in Las Vegas, increasing the team’s reach to more than three million Hispanic potential Dodger fans. Beyond the expanded markets, the new partnership between Latino Media Network and the Dodgers will include more team and sports programming and increased community-based events.
“As a lifelong Latina Dodgers fan, this collaboration is a dream come true,” said LMN founder Stephanie Valencia. “This partnership is beyond baseball – it is about our Latino community. There is arguably no more dedicated Latino fan base to any other team in the MLB than Latinos to Los Doyers and that is in great part to KTNQ, which has been a part of Dodgers history for decades. KTNQ is still how thousands of Latino families listen to Dodger baseball, and I am excited to help expand the Dodgers fan base in a meaningful way in what will be such a historic year for the team.”
“The Dodgers’ history in the Latino community is without parallel in the world of sports, and that includes broadcasts in Spanish dating back to the 1950s and the franchise’s arrival in Los Angeles,” said Los Angeles Dodgers Executive Vice President & Chief Marketing Officer Lon Rosen. “We could not be more pleased to team up with LMN not only to extend this arrangement but also expand it on a geographical and programming level. This partnership is great for the Dodgers, great for baseball and most importantly, great for our community.”
LMN’s roster of sports teams include the Miami Marlins, Miami Heat, Chicago Cubs, Chicago White Sox, Chicago Bulls, Chicago Fire, Chicago Blackhawks, Texas Rangers, Dallas Mavericks, FC Dallas, San Antonio Spurs, and Texas Christian University.
Gregg Giannotti: Ryan Clark Wants to “Work Less and Get Paid More”
“If I was an executive, why would I ever hire him? He’s been fantastic, but if I was the one writing the checks…why am I going to pay him for what he did and not what he’s going to do now?”
Last week, former NFL player Ryan Clark posted on his X account about his contract status with ESPN. Then, over the weekend, another post made it clear his contract has now expired with ESPN, where he has worked for the last decade.
“I’m so grateful for the decade of work they allowed me to do on the world’s greatest sports platform,” Clark said in his second post.
Where Clark ends up remains to be seen, however, what appears to be clear from his social posts is he is expecting to get paid more than his last contract with ESPN and he would like to put in less work.
“This started three years ago,” Clark says in the video. “[Clark’s deal with ESPN] wasn’t what [he] wanted. I realized I had to do more. Honestly, I felt played. I felt like I deserved something that they didn’t feel like I deserved. And I said, ‘In three years, I’ll be the best in the world doing this, that there will be no stone left unturned, I’ll leave no doubt that there was nobody in the world that was like me.’ I went on every show they put me on and made sure I crushed. So now here we are again, the season’s over, Inside the NFL is finished, and someone’s gotta pay the piper.”
On Boomer & Gio this morning, Gregg Giannotti was joined by Jerry Recco as Boomer Esiason takes some time off. The two discussed the social posts and videos as ‘Gio’ said Clark had, “Put out this hype video about his broadcasting free agency, which is something I have never seen before.”
Giannotti noted he has a bit of a history with Ryan Clark, who was a weekly guest of his when both were in Pittsburgh. According to Giannotti, Clark once called in and said he was sick and could not do the weekly visit and then showed up on a national radio show. Despite that, Giannotti and Recco both said they believe Clark is excellent at what he does and might deserve more money, however, this video did him no favors.
“Not only is this hype video and him feeling himself too much a turn off, but he just bascially said he did all of his work already,” said Giannotti. “And now he wants to get paid for the work that he did, but he wants to work less and make more money.”
Recco replied, “If I was an executive, why would I ever hire him? He’s been fantastic, but if I was the one writing the checks…why am I going to pay him for what he did and not what he’s going to do now?”
Giannotti added, “I had never in my life seen something like that, from a player, much less a broadcaster…I understand that he has done a really nice job and he is going to be a hot commodity and a lot of guys are getting paid in this business and he’ll probably get paid, but if I was someone that was going to hire him I would be like…’I like everything about you but this thing’…I don’t like this video at all…I have never seen anything like it.”