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KILT Regains Houston Ratings Lead

Jason Barrett



The heat of summer is a tough time for sports radio, but the Astros’ recent success and the addition of “Hard Knocks” to the year-round Texans agenda have contributed to some noteworthy ebbs and flows this year.

Accordingly, here’s the monthly rundown on the Nielsen Audio ratings for Houston sports radio, this time covering the period June 18-July 15.

As always, we start with 6 a.m. to midnight (Monday through Sunday) among men 25-54, which is the key demographic for sports radio. The Astros played sub-.500 ball during this time frame, which included the All-Star Game break, so it’s not much of a surprise that KILT (610 AM) regained the weeklong lead over KBME (790 AM)

Station                     July                   June                    July 2014
KILT (610 AM)      2.5 (T18th)       2.3 (21st)            2.6 (15th)
KBME (790 AM)   2.2 (21st)          2.5 (T18th)         1.7 (23rd)
KFNC (97.5 FM)    1.8 (23rd)         1.4 (T23rd)         1.3 (T25th)
KGOW (1560 AM) 0.1 (T39th)       0.2 (T37th)        N/A

KBME continues to lead in morning drive (6-10 a.m.), but KILT narrowed the gap considerably as football talk and Texans programming began to pick up.

Station                      July                  June                   July 2014
KBME (790 AM)    2.9 (14th)        3.3 (T12th)        3.0 (T10th)
KILT (610 AM)      2.8 (15th)        2.1 (17th)           2.9 (12th)
KFNC (97.5 FM)    2.1 (T18th)      1.8 (21st)           1.9 (20th)
KGOW (1560 AM) 0.1 (T39th)     0.2 (36th)          N/A

KILT still leads in middays (10 a.m.-3 p.m.), and KFNC (97.5 FM), despite the personnel changeovers on the ESPN national radio shows, pulled into second.

Station                      July                   June                  July 2014
KILT (610 AM)       3.3 (13th)         2.8 (13th)         3.3 (11th)
KFNC (97.5 FM)    2.2 (16th)         1.6 (23rd)         1.5 (24th)
KBME (790 AM)    1.8 (T21st)       2.3 (17th)         2.3 (T17th)
KGOW (1560 AM) 0.1 (T39th)      0.2 (T36th)     N/A

KILT still leads in afternoon drive time (3-7 p.m.), and numbers are starting to inch back up as football approaches.

Station                    July                    June                  July 2014
KILT (610 AM)     2.8 (T16th)       2.6 (17th)          3.5 (11th)
KBME (790 AM)  2.3 (21st)           1.5 (24th)          1.2 (26th)
KFNC (97.5 FM)   1.7 (24th)          1.6 (23rd)         1.5 (24th)
KGOW (1560 AM) 0.3 (T34th)      0.5 (T30th)      N/A

The Astros continue to give KBME a significant boost from 7 p.m. until midnight weekdays.

Station                    July                  June                      July 2014
KBME (790 AM)  4.4 (9th)          5.0 (6th)               1.2 (T22nd)
KILT (610 AM)    2.3 (T21st)       2.4 (T20th)          2.1 (19th)
KFNC (97.5 FM)  1.3 (T25th)      1.0 (T25th)           1.0 (T24th)
KGOW (1560 AM) 0.0 (T40th)   0.0 (T39th)         N/A

Let’s now turn to show-by-show comparisons.

Hosts (time slots/stations)                                                                 July        June          May
Mike Meltser/Seth Payne/Texans (10 a.m.-2 p.m., KILT)          3.4          2.9             4.3
Adam Clanton/Lance Zierlein (6-9 a.m., KBME)                         2.9           3.5            4.2
Rich Lord/Sean Pendergast/Ted Johnson (2-7 p.m., KILT)      2.9           2.6            4.0
Nick Wright/John Lopez (6-10 a.m., KILT)                                   2.8          2.1             3.3
Fred Faour/A.J. Hoffman (4-7 p.m., KFNC)                                 2.6           1.8             1.6
Greg Koch/N.D. Kalu (9-11 a.m., KBME)                                       2.5           2.3            2.8
Paul Gallant/Brien Straw/Texans (7-11 p.m., KILT)                   2.4            2.5            3.1
Steve Bunin/Sean Salisbury (Noon-2 p.m., KFNC)                     2.4            1.5            1.4
Charlie Pallilo (2-6 p.m., KBME)                                                     2.0            2.3           2.0
Matt Thomas (11 a.m.-2 p.m., KBME)                                            1.4             1.7            1.3
John Granato/Sean Salisbury (4-7 p.m., KGOW)                        0.3            0.5           0.6

Credit to the Houston Chronicle who originally published this article

Jason Barrett Podcast

Jason Barrett Podcast: Jeff Smulyan, Never Ride a Roller Coaster Upside Down

Jason Barrett




There would be no sports radio if not for Jeff Smulyan. He takes JB through the triumphs and disappointments of his career and explains why he is sharing so many stories in a new book, Never Ride a Roller Coaster Upside Down. To pick up your copy, click here.






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Sports Radio News

Zolak & Bertrand: Kirk Herbstreit’s Comments A Wake Up Call For Patriots Fans

“Next time you feel like they shouldn’t be booing them, there’s someone from a national perspective – who has been calling games now in the NFL for at least all of this year – but is very familiar with the league and all the different cities and he’s been in college environments for a decade plus, and said their fans aren’t angry enough.”

Jordan Bondurant



Zolak and Bertrand

Things appeared to come to a head for the New England Patriots and their fans last week as the team fell to the Buffalo Bills 24-10.

Many fans of the Patriots with the loss seem to have accepted the fact that the glory days of the franchise are officially over. Thursday Night Football analyst Kirk Herbstreit even noted that it was off-putting that fans near his broadcast vantage point were fine with the Pats coming out on the losing end.

“I just felt the sense of acceptance of where they are,” Herbstreit said during a Friday appearance on The Pat McAfee Show. “It really shocked me. I’m just so used to the Patriots’ 20 years of excellence, and not just the NFL in all of professional sports. And to see their fan base just like, we suck, whatever, game’s over, like early they were like that.”

On Zolak & Bertrand Monday, co-host Scott Zolak disagreed with Herbstreit’s take.

“I don’t know what you want from a fan base to do after that when the game’s over, and the place starts to dump out,” he said. “The game was well in hand.”

Zolak’s cohort Marc Bertrand felt differently, praising Herbstreit for offering that sort of perspective.

“Next time you feel like they shouldn’t be booing them, there’s someone from a national perspective – who has been calling games now in the NFL for at least all of this year – but is very familiar with the league and all the different cities and he’s been in college environments for a decade plus, and said their fans aren’t angry enough,” Bertrand said. “They let ’em off the hook.”

Bertrand felt like Patriots fans had every right to be pissed off with the product the team put on the field last week and have done so far this season. Especially when people are paying top dollar for admission to games.

“That product doesn’t match those prices last Thursday night,” he said, continuing to agree with what Herbstreit said. “You don’t hear that a lot around here. So I thought it was a nice change up.”

Zolak and Bertrand both seemed to determine that perhaps it was a case of fans being too nice and being willing to accept failure from head coach Bill Belichick and his staff.

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Sports Radio News

Paul Finebaum: ‘I’ve Been Accused Of Giving Up Objectivity For Nick Saban’

“I’ve been a flag waiver for Nick Saban since the day he got there.”





People not from the state of Alabama may not realize that there was a time when there was no more vocal critic of the football team than Paul Finebaum. On Monday morning, he told Cole Cubelic of JOX 94.5 in Birmingham that his perspective began to change in January 2007.

“I’ve been a flag waiver for Nick Saban since the day he got there,” Finebaum admitted.

To be fair to Finebaum, Saban and the Crimson Tide have won five national championships and eight SEC championships since his arrival. It has been way easier to wave the flag than find fault.

Paul Finebaum says that some people don’t see it as that simple though and he has had to learn to accept some criticism.

“I’ve been accused of losing all my objectivity and focus to support Saban,” he said. “I believe in that because I believe he has completely transformed that school into what it is today.”

Acknowledging that Saban has been a game changer not just for Alabama football, but for the university itself, doesn’t mean that Paul Finebaum never has anything critical to say about the coach and his team. In fact, he told Cubelic that he was really put off by the way Saban campaigned for Alabama to be included in the upcoming College Football Playoff.

“For a coach of Nick Saban’s intellect to go on national television and use the point spread as a reason for entrance, when he was a big favorite in the two games he lost, he was an overwhelming favorite at Texas, the game where he needed a last-second field goal, and probably was the game that cost him the birth in a TCU head-to-head comparison.”

Saban appeared on multiple television shows and halftime shows stating that if you put Alabama up against any of the other teams in consideration for the final two spots, they would be the favorites. Finebaum thought it was a step too far.

“I want to make it clear,” he said. “I understand Nick Saban standing up for his program. I’ve hear people say ‘well, every coach would do that’. Well, you know what? I didn’t see Ryan Day doing that. I didn’t see Josh Heupel doing that. I saw Nick Saban doing that and I think that is what was so startling to me.”

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