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NBC Extends Premier League Deal

Jason Barrett

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NBC Sports Group and the Premier League have reached a new six-year agreement by which NBC Sports Group will continue as the exclusive multi-platform media home of the Premier League in the United States through the 2021-22 season, it was announced today.

As per the agreement, NBC Sports Group will continue to make all 380 Premier League matches available to fans – via NBCUniversal’s NBC, NBCSN, USA Network, TELEMUNDO and NBC UNIVERSO linear channels, plus the Premier League Extra Time TV package – and via live stream on NBC Sports Live Extra, or other platforms.

“We are excited to continue our tremendous partnership with the Premier League, and we look forward to presenting the world’s finest soccer league to Americans for many years to come,” said NBC Sports Group Chairman Mark Lazarus. “As sports fans, there’s nothing better than waking up on a weekend morning to live and relevant events, and we at NBC Sports are thrilled to continue to be this outlet for the fast-growing Premier League fan base.”

“NBC Sports has done a fantastic job broadcasting the Barclays Premier League for the last two seasons and we are extremely pleased that they have invested in our U.S. rights for seasons 2016-17 to 2021-22,” said Premier League Executive Chairman Richard Scudamore.Outstanding production, expert analysis, and wide audience reach have all been beyond expectations. First-rate creative marketing and promotional campaigns have driven interest in our clubs, and the competition as a whole, to unprecedented levels. NBC Sports has committed to extend partnership activation and promotion of clubs in future seasons – a significant factor in the awarding of these rights – and we look forward to continuing our excellent working relationship with them for the next seven years.”

On the strength of numerous innovations and programming initiatives – including “Tactical Cam,” THE MEN IN BLAZERS SHOW, multiple Breakaway whip-around shows, road trips to the U.K. and NBC’s Super Bowl coverage, and The 2 Robbies “Football” Show — NBC Sports Group in May concluded its second season of Premier League coverage with viewership and consumption milestones.

Premier League viewership on NBC and NBCSN averaged a record 479,000 viewers last season — up 9% from the record NBC Sports Group set during its debut covering the Premier League in 2013-14 (438,000 viewers).  In addition, viewers consumed a record total of 317 million minutes of live Premier League action via NBC Sports Live Extra during the 2014-15 season – up 22% from the prior season.

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Stanley Cup Playoffs: First Round NHL Games on ESPN Up 65%

The Washington Capitals-New York Rangers game, which the Rangers won 4-1, is now the most-viewed Game 1 of a first round NHL playoff series ever on cable.

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The Stanley Cup playoffs got underway this weekend in the NHL and ESPN is off to a hot start in terms of audience. Sunday’s first round games on ESPN and ESPN2 averaged 1.04 million total viewers, up 65% over 2023’s Game 1 average.

The Washington Capitals-New York Rangers game, which the Rangers won 4-1, is now the most-viewed Game 1 of a first round NHL playoff series ever on cable, averaging 1.3 million viewers. The game peaked at 1.5 million viewers.

The Colorado Avalanche and Winnipeg Jets played their first game on ESPN with the Jets taking a wild 7-6 win over the Avalanche. That game is now ESPN2’s most-viewed first round NHL playoff game ever and the third most-viewed Game 1 of a first round NHL Playoff series ever on cable, averaging 1.1 total viewers and peaking at 1.4 million viewers.

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Report: ESPN, TNT Have NBA Matching Rights

“Although the exclusive negotiating period has ended, we are still in discussions with Disney and Warner Bros. Discovery regarding our media deals.”

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As the NBA’s exclusive negotiating period came to an end last night, new information about the agreement has come to light. Sports Business Journal’s Austin Karp is reporting both ESPN and TNT have matching rights for any deal presented to the NBA. The report says this goes for the linear broadcasts as well as streaming.

A source at the NBA told Karp, “Although the exclusive negotiating period has ended, we are still in discussions with Disney and Warner Bros. Discovery regarding our media deals.”

Alex Sherman of CNBC had reported last week the exclusive negotiating window, which started on March 9, would most likely expire without a deal in place. Karp’s report says he believes the deal was 75% done prior to the window beginning.

Numerous reports have indicated that the league is looking to add a streaming element into its next deal and is looking for an increase in rights fees. Amazon, Apple, YouTube TV, Comcast (NBCUniversal/Peacock) and Netflix have all expressed potential interest.

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Tegna, Indiana Fever Partner for Local TV Package

“This is an exhilarating moment for women’s sports. The WNBA and Fever are leading the charge with this groundbreaking local broadcast rights agreement.”

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Photo Courtesy: ESPN

The Indiana Fever and superstar Caitlin Clark will be seen on television a lot, both nationally and now locally as well. The Fever and Tegna announced a partnership earlier today to air 17 games between local NBC affiliate WTHR and MeTV affiliate WALV.

“So many new fans are tuning in to watch the world’s best basketball players compete in the WNBA, and the Fever have built a roster of incredible young talent that has caught the attention of basketball fans all over the globe,” Rick Fuson, CEO of Pacers Sports & Entertainment, said in a release. “Tegna and WTHR have been amazing local partners for years, and we are excited that more fans than ever before will get the chance to watch these amazing athletes play.”

The release also noted Tegna was working on expanded access outside of Indianapolis.

“This is an exhilarating moment for women’s sports. The WNBA and Fever are leading the charge with this groundbreaking local broadcast rights agreement,” Dave Lougee, President and CEO of Tegna, said in a release. “The remarkable journey of Caitlin Clark and her teammates has captured the hearts and minds of millions. We’re thrilled to deliver all the Fever action to every household in the Indianapolis region.”

The national TV package for WNBA games, which is aired on ABC, ESPN, Prime Video, CBS Sports Network, NBA TV and Ion will carry 36 of the Fever’s 40 games. The four games not being carried will be covered by the local package with Tegna. Several games will air on both a national and a local station.

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