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Rogers Finds Right Guy In Brace

Jason Barrett

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As Rick Brace takes over as president of Rogers Media, he will have the undivided attention of both those who work for him and those he works for.

The trepidation of the people who work for him was evident over the past week when everyone contacted declined to speak about him on the record. While new bosses often mean change among the employees, this is especially so at Rogers Communications Inc., where turnover is practically part of the culture.

And since Brace, who took up his new position on Monday, spent most of his 40-year career at TSN, the rival network to Rogers’s Sportsnet, more than a few staffers are worried about changes, especially since he has a reputation as a hard-nosed, no-nonsense boss.

While one person who spoke to Brace about his new job came away convinced that he does not plan any major changes, at least not right away, this could not be confirmed. Brace himself declined to be interviewed.

Any worries among the people like Rogers chief executive officer Guy Laurence, who hired Brace to replace Keith Pelley (who left to become commissioner and CEO of the European Tour, a professional golf circuit), are confined to the performance of Rogers Media’s holdings such as the Toronto Blue Jays and, in particular, Sportsnet.

Rogers placed a huge bet on the NHL with its $5.2-billion, 12-year broadcast contract with the league. Despite Laurence’s claim of a 10-per-cent profit on the deal itself in its first year, poor ratings, because of the collapse of the Toronto Maple Leafs, who are expected to be in rebuilding mode for several years, do not bode well for the future.

While Brace is well versed in running sports properties, he is also considered an expert in advertising sales and the business side of television. The latter skills probably appealed to Laurence, as Rogers Media lost $32-million on revenue of $464-million in its last quarter, partly because of hockey-related expenses as well as the continuing trend of viewers moving away from television to other forms of media.

But this is the first time in his career that Brace will lead such a large and important business unit. While he has been the president of the TSN and CTV networks, much of his career was as the second-in-command to a division CEO.

The appointment was something of a surprise, as Brace faded from prominence in broadcasting after BCE Inc. became the majority owner of CTV and TSN in 2011. BCE brought in a new slate of executives and Brace wound up as head of specialty channels and CTV production for Bell Media before leaving the company in 2013.

“He’s the right guy at the right time for Rogers,” said Ivan Fecan, who was president and CEO of TSN’s former owner CTVglobemedia and appointed Brace president of TSN in 1998. “They made a big investment and now they need to make it work.”

First, though, industry watchers are curious to see how Brace’s relationship works with his most important department head, Scott Moore, Rogers’s president of Sportsnet and NHL. Canadian television sports broadcasting is a small world and while Moore and Brace were both at the CBC early in their careers, their last direct contact was seven years ago in a nasty fight over the rights to Hockey Night In Canada’s storied theme song.

The relationship between the CBC and the theme’s composer, Dolores Claman, was long strained and it fell apart when the rights to the song came up for negotiation in 2008. Moore, who was executive director of CBC Sports at the time, offered Claman $1-million to buy the theme outright. She demanded at least $2.5-million and talks stalled.

That is when Brace, who was president of CTV by then, entered the picture along with Fecan. They offered Claman the sort of money she wanted and the famous theme song went from the CBC’s Hockey Night In Canada to TSN in perpetuity. It was front-page news across Canada.

While Moore could not be blamed for the loss of the song, it was still his painful duty to explain to the media what happened. There were also harsh words between him and Brace. Moore accused Brace and Fecan of interfering in the CBC’s negotiations with Claman.

“Their move capitalized on a lot of publicity and had the added benefit of making a competitor look bad,” Moore wrote in a blog post on CBC.ca. “I hope it ends up being worth the money for them at the end of the day.”

Brace called Moore’s accusation “ludicrous” and insisted that CTV did not talk to Claman until the CBC said it was withdrawing from the negotiations. “They made a decision. They announced it to the world. And they walked away,” he told The Globe and Mail.

Fecan just laughed when he was asked how the contretemps would affect the working relationship between Brace and Moore.

“It’s all good sports,” he said. “It’s a small broadcasting community in the sports area. Everybody knows each other. You’re colleagues one day, competitors the next, and vice versa.

“I have no idea either [how they will get along], but I think they’re both grown-up people.”

Credit to The Globe and Mail who originally published this article

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Mina Kimes: Deshaun Watson ‘Bailed Out Our Entire Industry by Being Bad’

“If he was playing well, I would be inundated by hate mail right now because that’s what happens

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Mina Kimes
Courtesy: ESPN Images

Mina Kimes was not alone in condemning the Cleveland Browns for signing Deshaun Watson to a record guaranteed contract as he was facing dozens of accusations of sexual misconduct. This is the first full season Watson has played for the Browns and he has been less than impressive through the first two weeks of the season.

Kimes says that in a strange way, it something she and her colleagues should be happy about.

“This dude just bailed out our entire industry by being bad,” she said this week on Pablo Torre Finds Out.

She said that she has talked to a number of fellow NFL analysts and writers that feel “a little bit of relief” that there is nothing about Watson to celebrate right now.

It isn’t lost on Kimes that maybe not having to talk about Deshaun Watson like he is any other star in the NFL isn’t necessarily a good thing.

“We never had to reckon with, and maybe we will. You know, it’s been two weeks, but we certainly haven’t, so far, had to reckon with that cognitive dissonance in what it would have entailed,” she said.”

Winning and outstanding performance can scrub clean a lot of scandal in the minds of the public. Kimes noted that even mentioning the allegations against Watson would be met very differently if he weren’t struggling.

“Right now, because he’s playing bad, because he’s playing poorly, if you were to put a clip of me saying something about the fact that he was accused of all these sexual crimes and misdemeanors and whatnot, and if you put that out now, I would not get heat,” she said. “That’s what I want to drill down on here. Like, if you aggregated this and put it out, I would not get hate mails. If he was playing well, I would be inundated by hate mail right now because that’s what happens.”

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Shannon Sharpe: Skip Bayless and I ‘Barely Talked’

“It was really like a heavyweight fight.”

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Shannon Sharpe; Skip Bayless
Shannon Sharpe - Courtesy: Kevin Mazur, Getty Images for We The Best Foundation | Skip Bayless - Courtesy: FOX Sports

As Shannon Sharpe gave a heartfelt goodbye to his longtime Undisputed co-host Skip Bayless, it marked the end of a near seven-year run together on FOX Sports 1. For two-and-a-half hours each morning, Sharpe and Bayless would debate the sports topics of the day and help define an era of debate television. Directly opposing them for most of that time was First Take on ESPN, a show that they had both been a part of in varying capacities over the years.

Stephen A. Smith, working alongside analyst Max Kellerman and host Molly Qerim, engaged in a similar format before the show adopted a new format in late 2021. As Smith utilized the deep ESPN talent pool to have experts on different topics oppose him, the show grew in popularity and, at times, left Undisputed significantly behind in the ratings.

Sharpe is now a member of First Take and is contributing to the program on Mondays and Tuesdays throughout the football season. At the same time, he is building Shay Shay Media with his flagship Club Shay Shay Podcast on The Volume and working to produce content in tandem with the media brand.

Nonetheless, he misses working with FOX Sports 1 on a daily basis because of all the people on the lot aside from the show itself. From the security guard that would walk him to and from his car every day to those in wardrobe, props and in the cafeteria, no longer being able to see them for 240 days throughout the year has been a difficult thing to come to terms with.

“People don’t understand just how hard I worked at that job,” Sharpe said in a recent interview on The Stephen A. Smith Show. “What they saw was the two-and-a-half hours a day, but they didn’t see the prep – the six-seven hours of prep time I actually did to get ready for the show [and] the re-watching of the entire show to try and get better.”

After Sharpe completed his protracted answer to Smith about the things he misses most regarding FOX Sports, the First Take featured commentator elocuted an observation he made therein.

“You do understand that in that lengthy answer that you just gave to my question, you did not mention Skip Bayless one time,” Smith said. “You do know that.”

There were reportedly growing tensions between Sharpe and Bayless that ultimately led to the latter’s exit from the network. When Sharpe officially departed, Bayless and FOX Sports 1 management began work on compiling a new cast and format for the program, which relaunched earlier this month. Michael Irvin, Keyshawn Johnson, Richard Sherman, Rachel Nichols, Josina Anderson and Lil’ Wayne have all appeared on the show as contributors, facing off against Bayless, an institution and influential professional in the format.

Sharpe has gone on the record numerous times to thank Bayless for everything he did to welcome him to the network and create a stellar program. The part that he revealed to Smith was that they did not have much of a relationship off of the set, even within the corridors of the production facility.

“Skip would get to work; I would get to work,” Sharpe described. “I was in my dressing room; he was in his dressing room. It was really like a heavyweight fight. We barely talked…. [and] it was not a carry on a conversation and then, all of a sudden, we get up there and do what we do…. It was very little communication.”

Some of the public perception of Sharpe’s time on FOX Sports 1 and the split he had with the network adopted the notion, “Skip Bayless made Shannon Sharpe.” The remark perturbs Sharpe, who was a three-time Super Bowl champion and member of the Pro Football Hall of Fame before he started working at the network. As one of the most accomplished tight ends in the history of the National Football League, he had already been enshrined in the history of the game and sports as a whole in perpetuity. The aspect of his being that FOX Sports 1 helped him with was in becoming more popular and well-known, and it is something he owes to Bayless and the program itself.

“Skip Bayless did not make Shannon Sharpe relatable. Skip Bayless did not make Shannon Sharpe the storyteller that he is [and] Skip Bayless did not make Shannon Sharpe the football player that can break down plays,” Sharpe articulated. “….I miss debating him, but it had gotten to the point over the last six-seven months – and I won’t allow it to ruin the six great years that we had – but it had gotten to the point that we needed to go our separate ways.”

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Rick Cordella Named President of NBC Sports

“Rick has been at the epicenter of NBC Sports for years with a proven track record of growth and innovation…”

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Rick Cordella NBC

Three months after Pete Bevacqua stepped down as the chairman of NBC Sports to become the new athletic director at the University of Notre Dame, his alma mater, the company has decided on its next leader. Rick Cordella, who has been with NBCUniversal since 2006 serving in a variety of different roles, has been promoted to the role of “President, NBC Sports,” and will report directly to Mark Lazarus, the chairman of NBCUniversal Media Group.

Cordella most recently served as the president of programming for NBC Sports and Peacock Sports, a role in which he oversaw strategy for the sustained growth of both platforms. Peacock will be the exclusive home of a game within the NFL Wild Card round on Saturday, Jan. 13, 2024, marking the first time such an occurrence is taking place. Cordella was an integral member of the founding team for Peacock and served as the chief commercial officer for the over-the-top (OTT) streaming service. Under his leadership, NBC Sports garnered the accolade for the most-streamed Olympics and Super Bowl in history as the platform more than doubled its subscriber count year-over-year (YoY) to 24 million.

The six-time Sports Emmy Award winner began his tenure with the company within its fantasy sports properties, specifically overseeing Rotoworld and a variety of additional websites under its purview. Cordella was also a board member of FanDuel and represented NBC Sports on behalf of its investment in the sportsbook and gambling company. Additionally, he also has experience in digital media and has worked on the launch of several direct-to-consumer and online services, including NBC Sports Gold, ProFootballTalk and NBCSports.com, while also outlining content and editorial strategy.

“Rick has been at the epicenter of NBC Sports for years with a proven track record of growth and innovation across all platforms, particularly our flagship NBC network as well as Peacock, where he helped architect our leadership role in sports and streaming,” Lazarus said in a statement. “Rick will oversee the evolution of our business as we continue to offer the best experiences and content to our viewers, as well as be the best partner to leagues and rights holders.”

NBC is in the second year of a $20 billion media rights contract with the National Football League, primarily centered on its Sunday Night Football property. The lead broadcast booth of Mike Tirico, Cris Collinsworth and Melissa Stark is in its second season working together. NBC also started broadcasting Big Ten Conference football games this fall with its new B1G Ten Saturday property featuring Noah Eagle, Todd Blackledge and Kathryn Tappen.

The company recently reacquired the rights for WWE SmackDown, which will air weekly starting in Oct. 2024 on USA Network, and will produce four specials in prime time each year as part of the deal. NBC is paying $7.75 billion to broadcast the Olympic Games through the 2028 festivities in Los Angeles, Calif., and has been working with Major League Baseball to present an exclusive Sunday morning contest on Peacock each week. These properties, plus other aspects of its business, will be under the leadership of Lazarus, Cordella and other executives at the company.

“It’s a continuation of what we’ve been doing,” Cordella told John Ourand of Sports Business Journal. “It’s less about this being the start of a new day and more about how we’re going to keep executing the way we have.”

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