Fox Sports 1 turned 2 years old Monday. The higher-ups at Fox Sports consider it a happy birthday.
Although there have been bumps along the way – typical for any new network – FS1 viewership was up significantly in Year 2. The driving force behind that increase: more and better live events, including the Women’s World Cup and the men’s U.S. Open.
“When we launched the network, we were a little bit like a restaurant that opens up and is only able to serve half the menu,” Mike Mulvihill, Fox Sports senior vice president of programming and research, said in a Q&A with Cablefax. “The second year, we’re finally able to serve the full menu, and I think we’re a lot closer to what we envisioned ourselves being from the beginning.”
Ah, yes. The beginning. Fox heavily promoted FS1’s launch, emphasizing its supposedly superior sense of “fun” and hailing it as a legitimate rival to ESPN. Privately, Fox executives knew it would take years to rise to that level in terms of audience and awareness – and FS1 is still a long way from getting there, if it ever does.
That aggressive marketing campaign created unrealistic expectations. It was typical boldness for Fox, however, and as one network insider phrased it, it put FS1 “in the conversation with the heavyweight champion” – i.e., ESPN.
In reality, it would take FS1 considerable time to forge its identity. ESPN looks nothing like the fledgling network that launched 36 years ago, and FS1 already has undergone numerous, significant changes.
Remember when Regis Philbin was a centerpiece of FS1’s daytime lineup? And “Fox Sports Live” featured that mismatched discussion panel? That’s several iterations ago now. FS1 is about to make the outspoken Colin Cowherd, late of ESPN, its new daytime star, simulcasting his relaunched radio show, “The Herd,” from 9 a.m.-noon Monday-Friday.
(Cowherd’s show will be heard locally on KLAC/570, pushing “L.A. Today” with Bill Reiter and Leeann Tweeden to the noon-3 p.m. slot in place of “Jay Mohr Sports.”)
Luring Cowherd was the first big move by executive Jamie Horowitz, who also came from ESPN. If you can’t beat ’em … hire ’em?
Other changes include consolidating Fox Sports’ cable and digital news operations, resulting in layoffs. That sort of collateral damage is never a good thing for anyone involved.
Although in a better place now, FS1 continues to evolve. It recently added Bundesliga soccer matches and soon will debut a new Premier Boxing Champions series, “Toe-to-Toe Tuesdays.” It’s all about expanding and enhancing the live-events inventory.
“Two years in, we’re basically where we expected to be all along,” Mulvihill told Cablefax. “It just was a different path to the same place.”
Credit to the Orange County Register who originally published this article
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected].
Jim Boeheim Making Analyst Debut on ACC Network, Joining The CW
Former Syracuse Orange basketball head coach Jim Boeheim will make his debut as an analyst on Saturday, Dec. 2 on the ACC Network. Boeheim will be on the broadcast for the matchup between Florida State and North Carolina at 2 PM ET featuring play-by-play announcer Wes Durham and sideline reporter Cory Alexander.
Boeheim will make his studio debut on Tuesday, Dec. 5 during halftime of the men’s prime-time doubleheader games on the day – which consists of Central Connecticut against Boston College at 6 PM ET, followed by Cornell taking on Syracuse at 8 PM ET.
On the program, he will be joined by host Kelsey Riggs and analyst Luke Hancock, and he will also remain on the air for the 10 p.m. edition of Nothing But Net, the network’s signature basketball show.
Additionally, Jim Boeheim also joined Westwood One and is reportedly set to work on The CW coverage of ACC basketball, debuting this Saturday with pre-taped segments during halftime of two conference games. News of Boeheim working with The CW was first reported by Mike Waters of Syracuse.com.
Boeheim departed Syracuse University after 47 seasons as a coach and holding an overall win-loss record of 1,015-441. He has the second-most wins at the Division I level in the history of college basketball, only being surpassed by former Duke head coach Mike Krzyzewski.
Dan Le Batard: I Thought Pat McAfee Would Grow College GameDay, But That Hasn’t Happened
Le Batard said McAfee is playing under a different set of rules than others at ESPN.
Pat McAfee has checked all the boxes Disney and ESPN leadership had when the former NFL punter brought his daily sports talk show into the fray, but one area where it seems like the waters aren’t so smooth for McAfee is in his reception as an analyst on College GameDay.
GameDay viewers have not shied away from making their feelings known that they don’t like seeing McAfee on the show, and Dan Le Batard has found the criticism quite interesting.
On The Dan Le Batard Show with Stugotz on Thursday, Le Batard said he thought having Pat McAfee on GameDay would continue taking the show to the next level, but it turns out he was wrong in some respects.
“And so they get McAfee and they give him a new set of rules,” Le Batard said. “But I thought that would result in College GameDay getting bigger and better. More popular. I underestimated the allegiance that the viewer has to David Pollack.”
“I’m reading him and everyone around him saying he’s a good teammate, they all love him, they’re all getting along with him,” Le Batard added. “He is effusive, he is such a positive person. He is effusive in his praise for the people on that sat. But now the numbers are coming back, and this is something that McAfee couldn’t have expected.”
Executive producer Mike Ruiz chimed in saying that a contributing factor in the changing conditions at GameDay is due to the mass layoffs and non-renewals of more expensive talent over the last couple years. He said there was going to be a natural need to switch things up after cutting ties with the likes of Pollack, Tom Rinaldi, and Chris “The Bear” Fallica.
“The format of the show when you take someone like that, you’re changing it,” Ruiz said. “You’re changing the emotional stories that made you cry in advance of a Purdue/Ohio State game. All that stuff starts going away. And now it’s not just going away, some of that stuff is going to FOX.”
Dan Le Batard responded saying he wasn’t trying to blame Pat McAfee for Big Noon Kickoff closing the gap on GameDay and negative fan feedback. But all of a sudden now that FOX can tout its pregame show continuing to grow and be a successful alternative to ESPN’s product, the narrative shifts.
“I always say perception is not reality, but when all you have is perception and fudged numbers, FOX is saying, ‘We’ve caught College GameDay. We’ve caught one of the most popular shows in the history of sports television,'” Le Batard said.
Jordan Bondurant is a features reporter for Barrett Sports Media. He’s a multimedia journalist and communicator who works at the Virginia State Corporation Commission in Richmond. Jordan also contributes occasional coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly, WRIC-TV 8News and Audacy Richmond. He can be reached by email at [email protected] or follow him on Twitter @J__Bondurant.
The CW to Air 2023 Barstool Arizona Bowl
After going streaming-only last year, the 2023 Barstool Arizona Bowl will also air on the CW.
The Barstool Arizona Bowl just secured an additional broadcast home — The CW.
The news broke earlier today on Twitter from the official Barstool Arizona Bowl account. The 2023 Barstool Arizona Bowl will stream once more on Barstool.TV but can also be found on your local CW affiliate.
Fear not, Stoolies — your favorite Barstool personalities won’t be replaced by The CW’s broadcast teams. Pardon My Take’s Jake Marsh confirmed that he will once again assume play-by-play duties, while his bosses Dan “Big Cat” Katz and Dave Portnoy will join him as color commentators. Caleb Pressley and Adam “Rone” Ferrone will act as sideline reporters.
Last year, Barstool ditched a traditional media platform to air their bowl game after reports surfaced that CBS wouldn’t work with Barstool to broadcast the game. Instead, the company streamed the game direct-to-consumer on Barstool.TV, the company’s streaming platform. Ratings were about on par with a streaming-only event, with 1 million total viewers, 500,000 unique viewers, and a high of 130,000 concurrent viewers according to Front Office Sports.
Last year, Ohio defeated Wyoming 30-27. We’ll find out which two teams will play in this year’s Barstool Arizona Bowl following this weekend’s college football slate.
Jeff Kotuby is a nationally-published journalist with bylines on many popular broadcasting and pop culture sites, including The Streamable, eBaum’s World, Twin Galaxies, and more. Jeff grew up in the shadows of New York City and cultivated his love for sports media with the classic broadcasting voices of the area, like Mike & The Mad Dog, Mike “Doc” Emerick, and Michael Kay. You can reach Jeff on Twitter @JeffKotu3y.