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Cubs Ratings Are Surging



This year’s good timing award goes to ABC-7 and WBBM-AM 780.

In December, ABC-7 signed on for a five-year package of Cubs games despite the team’s TV ratings sinking to historic lows in 2014. John Idler, the station’s president and general manager, figured the ratings would rise dramatically at some point. He didn’t, however, expect to hit the jackpot this year.

“The timeline has been accelerated,” Idler said. “The (2015) ratings definitely have exceeded our expectations.”

Meanwhile, WBBM says the station is drawing ratings 30-50 percent higher than at the start of the season for its game broadcasts during the first year of its radio deal with the Cubs.

The Cubs turnaround has confirmed what everyone thought: They were a sleeping giant on the ratings front.

Through Wednesday, Comcast SportsNet was averaging a 3.2 rating for Cubs games, up dramatically from 1.50 in 2014; 1 local ratings point is worth an estimated 35,000 homes. WGN-9 is averaging a 4.7 for its Cubs telecasts, more than double from last year. ABC-7 is doing a 4.5 rating for the 22 Cubs games it has aired.

Those numbers don’t even tell the whole story. The ratings have exploded with the Cubs’ surge since the All-Star break.

ABC-7 averaged a 7.9 rating between 7-8:15 p.m. for the Cubs-Tigers game on Aug. 18 before a long rain delay halted play. WGN-9 peaked with a 7.3 rating for the Cubs-Brewers game on Aug. 12. CSN posted its highest-rated Cubs game in six years with a 5.1 rating for the game against the Brewers on Aug. 11.

Naturally, CSN vice president and general manager Phil Bedella is ecstatic to see the interest of Cubs fans after several lean years.

“This feels different,” Bedella said. “It’s been a long time since I’ve seen people who follow the Cubs closely this excited about the team and where it is going with these young players. Fans are thinking, ‘My God, these guys have the framework to be good for a long time.’ The demand for the Cubs is at a level we never thought we’d get to this quickly in the process.”

CSN, WGN-9, and ABC-7 are gearing up for even bigger ratings with the Cubs actually playing meaningful games in September. Knowing the team’s history, Bedella felt a bit sheepish in talking about a recent staff meeting about coverage plans if the Cubs clinch a playoff berth.

“We don’t want to jinx anything, but it’s something we have to do,” Bedella said. “We said, ‘When was the last time we had any discussions about the Cubs and the playoffs?’ It’s been a long time. It feels great to have that kind of conversation.”

Sox ratings: With the team failing to meet high expectations, the White Sox ratings on CSN have been mostly flat, hovering around a 1.0 average. Bedella, though, says the Sox have seen nice ratings bumps on the days and nights Chris Sale pitches.

Bedella also believes the Sox have benefited from the Cubs’ strong ratings.

“What we’ve seen before is that when one of the teams does well, it lifts all ships,” Bedella said.

Remote patrol: Brian Urlacher has signed on with ESPN 1000. The station will air “The Brian Urlacher Show” with Tom Waddle and Marc Silverman at 5 p.m. on 12 select Tuesday afternoons during the season starting Sept. 15. Bears guard Kyle Long also is back as a regular contributor to WMVP.

WBBM will encounter its first conflict with the Cubs and Bears both playing on Saturday night. The Bears-Bengals game will start on WBBM-AM 780 and WCFS-FM 105.9 at 5:30 p.m. The Cubs-Dodgers game then takes over 105.9 at 7:45 p.m. with the Bears continuing on 780. After the Bears game, the Cubs will be heard on both signals. WBBM will air the first John Fox show of the season at 6:30 p.m. Monday.

Credit to the Chicago Tribune who originally published this article

Sports Radio News

Pat McAfee Defends His Intellectual Property on Show

A YouTube user had been using videos from McAfee’s show on his own channel and monetizing them.



Intellectual property is the most important asset a content creator has in the digital space. That’s why it should not come as a surprise when Pat McAfee took to his show today to defend his.

A YouTube user named AntSlant had been acquiring video from Pat McAfee’s daily show for a while and putting it on his YouTube channel as his own content for months. McAfee has been a hot commodity and it seems that the personality may have been alerted to this activity thru potential future partners and their social searches. McAfee apparently reached out and sent a warning and today he addressed the account in what he called a little “house cleaning.”

“I have funded everything that you see (referencing his studio),” McAfee began. “Whenever you talk about stealing people’s footage, stealing people’s content and putting it up on the internet – so you can benefit from it – I don’t know how you think that the person that created, funded and paid for the content, worked their dick off, and their ass off amongst their peers and did everything – how they are the scam artists in this entire thing and not the account.”

Pat McAfee started referencing the offending account’s ability to monetize the videos. “We looked it up because we have this ability, [they] probably made $150,000 off of our content – not remixing the content, not getting in there and speaking and being a content creator – ripping content from us. Putting it together putting it up as their own videos and marketing it as if they work for us. And never reaching out to us one time. Not one time.”

The value of this content is immeasurable especially considering the account using McAfee’s IP is on the same platform (YouTube) as he is. McAfee add, “no network would just let you take their shit and profit off it. Nobody on Earth would let you do that.”

McAfee then revealed that he would partner with another YouTube account Toxic Table Edits. That account, which was doing the same thing as AntSlant, created a community around the Pat McAfee Show image. Things went differently for Toxic because when contacted by McAfee, the owner of that account responded “like a human”. Now the two will partner on future projects.

A Twitter account with the name @AntSlant did tweet shortly thereafter saying that the videos McAfee discussed had been deleted from his YouTube channel.

Upon an inspection of a YouTube account named AntSlant, the videos are no longer.

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Sports Radio News

Parker Hillis Named Brand Manager of Sports Radio 610



Goodbye snow and hello heat! Parker Hillis is headed to Houston. Audacy has announced that he will be the new brand manager for Sports Radio 610.

“Parker is a rising star,” Sarah Frazier, Senior Vice President and Market Manager of Audacy in Houston, said in a press release. “He has impressed us since day one with his innovative ideas, focus on talent coaching and work ethic. We’re thrilled to have him join our Audacy team.”

Hillis comes to the market from Denver. He has spent the last three years with Bonneville’s 104.3 The Fan. He started as the station’s executive producer before rising to APD earlier this year.

In announcing his exit from The Fan on his Facebook page, Hillis thanked Fan PD Raj Sharan for preparing him for this opportunity.

“His leadership and guidance set the stage for me to continue to grow and develop in this industry, one that I absolutely love,” Hillis wrote. “This is a special place, one that I am honored to have been a part of and so sad to leave.”

Sports Radio 610 began the process to find a new brand manager in February when Armen Williams announced he was leaving the role. Williams also came to Houston from Denver. He started his own business outside the radio industry.

“I’m excited to join the Sports Radio 610 team in Houston,” said Hillis. “The opportunity to direct and grow an already incredible Audacy brand is truly an honor.”

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Sports Radio News

Schopp & Bulldog: NFL Has To Figure Out Pro Bowl Alternative That Draws Same Audience

“The game just could not be less interesting.”



After years of criticism and declining television ratings, NFL Commissioner Roger Goodell publicly stated this week that the Pro Bowl, as it is currently contested, is no longer a viable option for the league and that there would be discussions at the league meetings to find another way to showcase the league’s best players.

Yesterday afternoon, Schopp and Bulldog on WGR in Buffalo discussed the growing possibility of the game being discontinued, and how the NFL could improve on the ratings it generates with new programming.

“The same number of people [who] watched some recent… game 7 between Milwaukee and Boston… had the same audience as the Pro Bowl had last year,” said co-host Chris “The Bulldog” Parker. “….Enough people watch it to make it worth their while; it’s good business. They’ll put something in that place even though the game is a joke.”

One of the potential outcomes of abolishing the Pro Bowl would be replacing it with a skills showdown akin to what the league held last year prior to the game in Las Vegas. Some of the competitions held within this event centered around pass precision, highlight catches and a non-traditional football competition: Dodgeball. Alternatively, the league could revisit the events it held in 2021 due to the cancellation of the Pro Bowl because of the COVID-19 pandemic, which included a virtual Madden showdown and highlight battle, appealing to football fans in the digital age.

Stefon Diggs and Dion Dawkins of the Buffalo Bills were selected to the AFC Pro Bowl roster this past season, and while it is a distinct honor, some fans would rather see the game transformed or ceased entirely – largely because of the risks associated with exhibition games.

In 1999, the NFL held a rookie flag football game on a beach in Waikiki, Hawaii before the Pro Bowl in which New England Patriots running back Robert Edwards severely dislocated his knee while trying to catch a pass. He nearly had to have his leg amputated in the hospital, being told that there was a possibility he may never walk again. Upon returning to the league four seasons later with the Miami Dolphins, Edwards was able to play in 12 games, but then lost his roster spot at the end of the season, marking the end of his NFL career.

“You might not want to get too crazy with this stuff, but there’d have to be some actual contests to have it be worth doing at all,” expressed show co-host Mike Schopp. “Do you not have a game? I don’t know.”

The future of the Sunday before the Super Bowl is very much in the air, yet Goodell has hardly been reticent in expressing that there needs to be a change made in the league to better feature and promote the game’s top players. In fact, he’s been saying it since his first days as league commissioner in 2006, evincing a type of sympathy for the players participating in the contest, despite it generating reasonable television ratings and advertising revenue.

“Maybe the time has come for them to really figure out a better idea, and maybe that’s what’s notable [about] Goodell restating that he’s got a problem with it,” said Parker. “If there’s some sort of momentum about a conversation [on] creating a very different event that could still draw your 6.7 million eyeballs, maybe they’ll figure out a way to do something other than the game, because the game just could not be less interesting.”

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