When Don Orsillo signed what would be his final contract with NESN in November 2011, Sean McGrail, then and still the network’s president and chief executive officer, offered heady and accurate praise via a press release confirming the news:
“Don is one of the preeminent play-by-play announcers in the league and one of the reasons NESN’s Red Sox broadcast is considered among the best in the business. He brings passion and meticulous preparation to his work every night, along with a sense of humor that has endeared him to Red Sox Nation.”
The irony of that statement is hard to miss today. NESN’s reasons for retaining him four years ago are the exact same reasons so many fans are outraged that he’s being dumped — thus far without explanation — at the end of this season.
Red Sox fans and NESN viewers have reacted to Tuesday’s news that Orsillo will not be back next year with a relentless outpouring of support. As of early Thursday evening, a change.org petition asking Red Sox owner John Henry (who also owns the Globe) to restore Orsillo to the role he held since 2001 had nearly 37,000 signatures.
At the e-mail address of your faithful sports media columnist, the response has been overwhelming and without a lull since the much-rumored news broke on WEEI’s “Dennis and Callahan” show, and the message is virtually the same in each piece of correspondence:
“Why would NESN do this? It makes no sense. If they don’t bring him back, I might be done watching NESN.”
For now, NESN’s approach to the backlash seems to be to wait out the storm and hope it all blows over. Multiple requests to Red Sox chairman Tom Werner and NESN spokesman Gary Roy have gone unanswered. Other than a press release confirming the decision and emphasizing the talents of Dave O’Brien, who is moving over from WEEI’s Red Sox broadcasts next year, NESN has gone into full radio-silence mode.
The approach — confirming the news in the middle of a game that Orsillo was calling — was awkward and insulting, and it does no favors for O’Brien, an outstanding broadcaster who has been put in an uncomfortable position. (According to an industry source, O’Brien has decided to refrain from commenting on the situation for the time being out of respect for Orsillo.)
The optics were awful. It’s understandable to some degree if NESN was caught off-guard that the news got out. Yet it was common knowledge that Orsillo’s contract was up at season’s end, and there’s been industry chatter for at least a year that the network was considering a change.
But it’s not the question of “why now?” that has led to so much backlash.
It’s the simpler question that remains unanswered: Why do it at all?
ESPN Boston’s Gordon Edes received the closest thing I’ve seen to an explanation when he cited a source Wednesday saying this: “We wanted to make a change.”
Well, obviously, but Orsillo’s fans aren’t about to relent in their demand for more detail. Here’s how I posed the question to a NESN spokesman in an e-mail:
“One question I still have — and I’ve been hearing over and over from Red Sox fans — is why was the change made? Obviously it’s NESN’s prerogative to do so, and his contract was up, but I figured I’d at least reach out and see if someone there cared to explain it further. O’Brien will be great, but the timing and seemingly callous treatment of Don has people puzzled.”
The response thus far is no response at all. Another irony in all of this is that NESN is entirely responsible for creating the backlash, and not just because of the graceless manner in which the situation has been handled publicly. If the network didn’t entirely create Orsillo and Jerry Remy’s cult of personality, it certainly was happy to emphasize it.
When you consider Orsillo’s most memorable moments in the Red Sox booth, it’s not the calls of big games and big moments that come immediately to mind (mostly because NESN cedes playoff and World Series games to the networks), but the silly moments and often hilarious banter with Remy. Orsillo isn’t just familiar and comfortable to Red Sox fans. It’s more than that. So many laughs have been shared through the years that it feels personal, as if you’re saying goodbye to a friend you wish would stay a little longer.
Barring a highly unlikely reversal of the decision — a reaction to the backlash that would be more shocking than the decision itself — Orsillo’s days and nights as the voice of the Red Sox are dwindling. Thirty-four games remain in the season.
Four years ago, when Orsillo signed what would be his final contract with the Red Sox, the press release touted that he’d called more than 1,400 regular-season games on NESN. Four years later, that number must be in the range of 2,000, a milestone that under most circumstances would be worthy of celebration.
But because of NESN’s bewildering mishandling of the situation, this is no ordinary circumstance. Instead of appreciating all the games Don Orsillo has called, his fans are left wondering, without an answer, why there will be just a few more to enjoy before he’s gone.
Credit to the Boston Globe where this story was originally published
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
FOX Doubles Ad Price For Premiere US World Cup Matches
FOX has capitalized by charging $600,000 per 30-second commercial during its coverage of USA/England.
The 2022 World Cup is underway and the opener received a gigantic ratings increase for FOX Sports. Now, according to a report from Front Office Sports, the network has doubled its ad price for the USA match versus England.
USA/England will air in a lucrative window, at 2:00 PM ET on Black Friday, and FOX has capitalized by charging $600,000 per 30-second commercial during its coverage of the match. That price, according to Front Office Sports reporters Michael McCarthy and Doug Greenberg, is double what the network had asked for from advertisers for other matches.
While the event opener saw a sharp increase, the first match featuring the United States saw a decline from previous World Cup openers for the country. 11.71 million watched the match in the US between FOX Sports and Telemundo. In 2014, 11.1 million watched on ESPN and in 2010 13 million watched the first US match on ABC.
Analysists have predicted FOX Sports could garner nearly $125 million in ad revenue for the duration of the tournament.
Telemundo’s Miguel Gurwitz Announcing World Cup, NFL Thanksgiving Games For 18 Straight Hours Thursday
With the game expected to end at 2:00 AM local time, that means Gurwitz will be announcing games for over 18 hours on Thursday.
With the World Cup happening at an unprecedented time, there were bound to be scheduling conflicts. The conflicts for Telemundo’s Miguel Gurwitz, however, might be the real unprecedented nature of the event being played in November.
Gurwitz works on Telemundo’s coverage of the World Cup while calling matches as the secondary play-by-play announcer. Beginning at 11:00 AM in Doha, Gurwitz will work the network’s coverage of the event.
But as the soccer day turns to tonight, Gurwitz will call Telemundo’s broadcast of the New England Patriots and Minnesota Vikings game from Qatar. With the game expected to end at 2:00 AM local time, that means Gurwitz will be announcing games for over 18 hours on Thursday.
He will also do the feat again on Sunday, as he’ll broadcast World Cup matches for the network during the day and then announce the Packers and Eagles game for Sunday Night Football.
Kevin Burkhardt: ‘Honor To Be In People’s Homes’ During Thanksgiving Broadcast
“There were a couple on the calendar that I thought that it might hit me and be very, very cool.”
On Thanksgiving, Kevin Burkhardt and Greg Olsen will call their first Thanksgiving Day game for FOX when the New York Giants take on the Dallas Cowboys (4:30 PM ET). It’s been a memorable year for Burkhardt and Olsen in their first year as the A broadcast team for FOX that will end in the duo calling the Super Bowl in February.
Burkhardt was a guest on The Season with Peter Schrager podcast this week and talked about the honor of getting the chance to be on the call for a Thanksgiving Day game.
“The whole job is big and we are doing big games every week. There were a couple on the calendar that I thought that it might hit me and be very, very cool. One of them was Dallas-Green Bay, which turned out to be epic a couple of weeks ago.
“The playoffs and the Super Bowl will be great, but Thanksgiving Day. Growing up in a football family, it was kind of eating around both games. Catch the early game, halftime, go throw the football in the street, eat the meal between games, then the Cowboys game comes on, you watch that. Maybe halftime you watch or maybe you throw the football again. Watch the rest of the game, you have dessert after the game. That was the day.
“It is an honor because you are in a lot of people’s homes every week. I feel like you really are in people’s homes…. You are kind of like hugging everybody. I think it’s beyond awesome, I really do.”
Burkhardt mentioned to Schrager that he and Olsen knew they had big shoes to fill after taking over for Joe Buck and Troy Aikman (both now at ESPN) and it felt like walking in to a new job, but the A crew at FOX helped them and he liked that he and Olsen got to do it together.
“It’s been awesome. It really has. When you go into a situation like this, Joe and Troy were there for 2 decades, that’s a long time. People have long-standing relationships. Even though I’ve been at FOX for 9 years and Greg was there last year, we are the new guys essentially.
“You walk in, you don’t know how they are going to react to you, what they are going to think of you, if they think you are any good and all that stuff. From Day 1, it was like welcome to the family, we love you. I know that sounds kind of cheesy, but it’s been awesome. It felt like we’ve just fit right in. I think there’s been some cool symmetry, the fact that Greg and I got to do it together because we have such a bond.
“The fact that we got to jump in together I think has kind of been fun and helped us both because he knows me really well and I know him really well. Then, it was just getting everyone else to know us and vice versa.”
The one thing that Burkhardt did have to adjust to was a different style of show and that each production team has different viewpoint and creativity.
“The crew I’ve been on my whole life with Pete Macheska and Artie Kempner, they do a different show than Z (Richie Zyontz) and Russo (Rich Russo) do it. It’s not good, bad, or indifferent. Everyone has different viewpoints and creativity. I think it was just getting used to each other in terms of that, but it’s felt like I’ve worked with them for 25 years. It’s felt seamless. It’s felt fun.”
Even though Burkhardt is now the lead NFL play-by-play voice for FOX, that doesn’t mean he is going to change how he does a game.
“I’m not going to change my style or who I am. I’m not saying I’m not open to critiques and wanting to get better and to get coached. The basis of what I do and how I do it, I’m not going to change that now because I’m on the A crew. They liked me enough to put me here, so I’m going to keep doing what I’m doing. Maybe tweaks here and there, but if I radically changed now, I’d be a moron.”
Ricky Keeler is a reporter for BSM with a primary focus on sports media podcasts and national personalities. He is also an active podcaster with an interest in pursuing a career in sports media. You can find him on Twitter @Rickinator555 or reach him by email at RickJKeeler@gmail.com.