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Philly Sports Radio Ratings Battle Intensifies

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Declaring a winner in September in the bitter ratings battle between Sportsradio 94.1 WIP’s Josh Innes and 97.5 The Fanatic’s Mike Missanelli depends on how important you consider digital streaming to be.

According to numbers obtained by Philly.com, Innes and new co-hosts Spike Eskin and Hollis Thomas earned an 8.4 share among traditional radio listeners during the September ratings period (Aug. 13 to Sept. 19) from 2-6 p.m., good enough for first place in the coveted men 25-54 demographic. Missanelli came in second place with an 8.0 share.

But that only tells part of the story.

Missanelli also nabbed enough local listeners from the streaming option on The Fanatic’s website to earn a 1.6 share, which dwarfs the 0.1 share Innes received from streaming listeners. Combining the two numbers would make Missanelli tops in the market among all listeners in the sought-after demographic.

That 1.6 digital share is a huge number for the Philadelphia market and could be a game-changer for Missanelli if he sustains it, especially thought the popular Eagles season. Radio stations sell advertising on radio and streaming seperately, and a growing digital audience could open up new revenue potential for The Fanatic.

But Innes isn’t buying that conclusion.

“Mike can cling to whatever metric he wants. The reality is that my show has never lost to him in the only metric that matters,” Innes said. “We won with Tony. We are winning with Tank and Spike. Why has Mike never brought up streaming before? Including the streaming is a desperate attempt to skew reality.”

For the month, The Fanatic had impressive local online streaming ratings for all three of their daytime programs among men 25-54. From 6-10 a.m., Anthony Gargano brought in a 0.9 share, compared to Angelo Cataldi’s 0.2 share. Rob Ellis earned an impressive 1.9 share from streaming listeners between 10 a.m. and 2 p.m., while midday competitors Michael Barkann and Ike Reese brought in a 0.3 share.

The Fanatic’s streaming ratings for the previous two months were on par with WIP, so it remains to be seen if September’s numbers are sustainable or just an aberration. It is important to note the ratings have improved since the station overhauled their website and noticeably improved the audio quality of the stream.

Despite the streaming numbers, Innes topped Missanelli in the market for the second straight quarter among men 25-54 during the summer ratings book (June 18 to Sept. 9), one of four quarterly measurements of a show’s popularity that usually determines a host’s bonus. For the quarter, Innes earned an 8.2 share, placing him second in the market behind 93.3 WMMR. Missanelli finished just behind him in third place with a 7.4 share.

In other ratings news, The Fanatic’s Gargano kept things close with WIP’s Cataldi, though both were out on vacation a significant numbers of days during the ratings period. Cataldi finished the month with a 7.1 share, good enough for second among men between the ages of 25 and 54 from 6-10 a.m. Gargano finished just behind him in third with a 6.4 share, but if you add the streaming numbers both hosts would be tied with a 7.3 share.

Gargano has been narrowing the ratings gap in the morning between The Fanatic and WIP, so all eyes will be on next month’s ratings, with both hosts going head-to-head during Eagles season.

Credit to Philly.com who originally published this article

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Damon Amendolara: Why Does Tom Brady Want To Call Games?

“I was just always convinced Tom Brady had bigger fish to fry than calling Cowboys, Commanders on Thanksgiving.”

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Tom Brady

Tom Brady is headed to FOX. According to Damon Amendolara, there is no question who is getting the better end of that deal.

The network’s interest in Brady has been well-known for months. Still, CBS Sports Radio’s morning man cannot believe it is actually happening. He said Tuesday morning that he can’t understand why Brady would want to pursue a media career after his playign days end.

“I was just always convinced Tom Brady had bigger fish to fry than calling Cowboys, Commanders on Thanksgiving,” Amendolara said. “I just always felt like Brady’s post-playing career was going to be pushing nutrition, pushing TB12 brand, pushing his apparel brand and doing kind of elite media work.”

A media career for Tom Brady is something Amendolara said he assumed would happen off-camera. He pointed to the Religion of Sport production studio Brady co-owns as an example of what he would expect Brady to want to be involved in.

Broadcasters work more Sundays during the NFL season than players do. No matter how good the games are, Damon Amendolara said that it is a grind he could not believe Tom Brady was willing to sign up for.

“They’ll get the number one games, but you still gotta do 17 or 18 of them before you get to the playoffs and not every one of them is a sizzler.”

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Ike Reese: ‘It’s Up To Us To Let Ray Didinger Stay Retired’

“I would imagine he’ll still watch a game still jotting down notes. There’s no way he’s gonna watch a game without doing his Ray Diddy thing.”

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Ray Didinger is feeling a lot of love from his WIP colleagues after announcing his retirement on Sunday. He will still be on the station through the end of the month, but on Monday, nearly the entire full-time air staff of the radio station was paying tribute to him.

Jon Marks and Ike Reese took time out of their afternoon drive show on Monday to replay Didinger’s announcement. Marks said that it was “as thoughtful as everything that he does.” He doesn’t doubt that Didinger is at peace with the decision.

Reese joked that it was good to hear PD Rod Lakin was not responsible for this. He also said that he was happy to hear that this was not a health-related retirement. According to the former Eagles linebacker though, that means it would be really easy for Didinger to want to abandon his plans if given the chance.

“We obviously know how much Ray Didinger means to us. And this WIP family, just like the Comcast Sports family I’m sure, is important to him,” Ike Reese said. “I’d imagine he would have a tough time saying no. That is why you leave it up to us to don’t bother him. Don’t put him in that position. Let him enjoy retirement.”

He knows that it will be hard for Didinger to not stay ready for a media appearance diuring the football season.

“I would imagine he’ll still watch a game still jotting down notes. There’s no way he’s gonna watch a game without doing his Ray Diddy thing.”

Both Marks and Reese said they hope that they would not hear from Didinger until at least the 2023 Eagles season and that Ray and his wife use that time to fully enjoy their new freedom.

Jon Marks reminded everyone that Ray Didinger is still an author with products to sell. If they really miss him, they can always go to a book signing.

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Mat Smith and Nate Jackson: ESPN Anger Over Nikola Jokic MVP ‘Is Garbage’

“He’s not as sexy as these other guys. But he does deserve the MVP, and shame on these guys to make it about them and their choices and their votes.”

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Denver Nuggets star Nikola Jokic has won the NBA MVP award for the second consecutive season. Jokic secured the award ahead of Philadelphia 76ers big man Joel Embiid.

ESPN NBA analysts Brian Windhorst and Tim Legler got the attention of Mat Smith and Nate Jackson on 104.3 The Fan in Denver Monday. Both Legler and Windhorst felt like Embiid was the MVP and sounded downright offended that he was not named the winner.

Legler said Embiid carried the Sixers and had a firm grip on the award from early February through the end of the regular season.

But Smith, who was filling in for Chad Brown on Monday, argued that the same things could be said for Jokic, adding that Jokic did more with less star power on the Nuggets roster. He didn’t understand how Embiid was Legler’s clear choice over Jokic.

“There’s so many different reasons why that specifically is garbage from Legler,” Smith said.

Jackson said Jokic is the Rodney Dangerfield of NBA players and made the point that it’s a continuation of a trend. For what ever reason, the national media overlooks the 27-year-old Serbian superstar.

“They don’t pay attention to it, they’re quick to write off this guy because they don’t appreciate his style of play,” he said. “He’s not as sexy as these other guys. But he does deserve the MVP, and shame on these guys to make it about them and their choices and their votes.”

Windhorst explained he went with Embiid based on what advanced statistics were saying. Smith said Windhorst basically laid out why Jokic was most deserving of MVP.

“He just gave every reason why Jokic should win and said, ‘Well I voted for Embiid, and I’m not taking it back,'” Smith said. He added that it was puzzling why so many voters were against Jokic. “These guys don’t like Joker. He’s not likable nationally, and why that is I’m not sure.”

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