Part 1 – Episode #8
Part 2 – Episode #9
“You have to be a one man band. You have to be able to write. You have to be able to do video stuff. You have to be able to do podcasts.” – Jorge Sedano
ESPN Radio host Jorge Sedano is my host on this week’s podcast. From his father expecting more from him, to being blackballed from the heritage sports station in his local market, to being turning into a program director and everywhere in between, Jorge has had a very interesting trek to what is now a daily solo show on ESPN Radio.
Jorge was very gracious with his time and was very open about how he got to where he is now. So much so that we broke the interview up into two parts. This is Part One of interview.
In Part One, Jorge talks mostly about his story, which is a very relatable one from the standpoint of how tough it is to work for small stations as you’re getting going, and then trying to work your way up into bigger stations as time goes on.
Check out more of the show notes below to get a feel for what you will hear in this edition of The PASR.
I hope you enjoy and, as always, leave a comment to get out anything that this podcast had you thinking along the way.
INSIDE THIS EPISODE…
- Jorge talks about how he got into the sports radio business… all the way up on an “experimental” part of the radio dial (experimental, then, at least).
- Jorge talks about what he would say now to himself back at the beginning of his radio career, which includes a story about how he was blackballed at heritage sports station WQAM.
- Jorge leads into his story about how he got “found.”
- Jorge talks about how his Cuban dad moved to America, in part, so that he could amount to more than a sports radio host. Note: Jorge’s dad is super proud of him now.
- Jorge describes his on-air style.
- Jorge talks about what he thinks the right model is to get into the sports talk radio business.
- Even though you must also have talent, Jorge talks about how there’s a lot of luck involved in being successful in sports radio.
- Jorge talks about what he liked and disliked about being a program director on top of being a host for a short time… and how he’d never do it again.
- Having been on both sides, Jorge gives his advice to program directors on how to manage talent.
- Jorge says there is a common thread between all good sports talk hosts.
- Jorge tells what’s his sports radio version of nails on a chalkboard is.
- Jorge talks about what he can’t stand about himself in sports radio.
- Jorge talks about what he would be doing as a career if he wasn’t in radio.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE…
FROM THE GUEST:
- All available in Part Two (Episode 009).
- GoDaddy: I’m a proud user of GoDaddy and it’s ease of use and low cost are one of the main reasons I am able to run a site like this. It’s a labor of love. Well, what if I could offer you your own website address and hosting for just ONE DOLLAR A MONTH? GET IT HERE RIGHT NOW. Go to aboutsportsradio.com/getgodaddy.*
THANKS FOR LISTENING!
Thanks for joining me again this week. Have something you’d like to share with me or Jorge? Leave a note in the comment section below!
If you enjoyed this episode, please share it using the social media buttons you see attached to this post.
Also, please leave an honest review for The Podcast About Sports Radio on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.
* DISCLAIMER: I DO GET A SMALL COMMISSION IF YOU PURCHASE THROUGH THIS LINK. I ONLY PROMOTE PRODUCTS THAT I HAVE USED AND THINK MY AUDIENCE WILL BENEFIT FROM. THERE’S NO EXTRA COST TO YOU, BUT IT DOES HELP KEEP THIS LABOR OF LOVE ALIVE IF YOU PURCHASE THROUGH MY LINK. THANKS FOR DOING IT.
BSM Podcast – Season 5 – Episode 3 – Chris Oliviero, Entercom New York
“Entercom New York Market Manager Chris Oliviero explains why he returned to the business, how he feels about the state of WFAN and a reunion with Craig Carton, and more!”
After building a career as one of the sharpest programming executives in the radio industry, and leaving the business in the summer of 2018, many were surprised when Chris Oliviero was announced as the new Market Manager of Entercom New York in May 2020. On this episode, Chris tells Jason Barrett why he decided to return to the business, what he learned while on the outside, how he feels about the present and future of WFAN, where he stands on pursuing a reunion with Craig Carton, in addition to weighing in on a number of industry topics as well.
Additionally, Jason Barrett shares breaking news about a new venture being explored by his company which industry professionals will be interested in learning more about. Further details will be shared after Labor Day but the basics are passed along during the first minutes of the episode.
TOPICS COVERED WITH CHRIS:
- When the deal to become Market Manager came together
- What convinced him to return to the radio business
- What he learned and missed about the industry while away from it
- If local management is enough to satisfy his professional desires
- Confidence level in WFAN; what the brand needs to do to enjoy future success
- Planning for the day when Mark Chernoff rides off into the sunset
- How interested he is in reuniting Craig Carton and WFAN
- Why the mistakes of a few can’t take away from social media’s value to talent, brands, and the audience
- If more radio companies will follow Saga & Townsquare’s lead and move away from Nielsen
- The future of live and on-demand audio content
- How sports betting will influence the way sports talk radio is presented in the next 5-10 years
FROM THE GUEST:
Connect with Chris on Linkedin: Chris Oliviero
BSM Podcast – Season 5 – Episode 2 – Mike Greenberg, ESPN Radio
“Mike Greenberg chats with Jason Barrett about his new radio show ‘Greeny’ which debuts on ESPN Radio on Monday August 17th.”
Mike Greenberg returns to ESPN Radio’s airwaves on Monday August 17th, taking over the 12p-2p ET timeslot, a change from his morning routine. Secure with a place in the NAB radio hall of fame, the lead chair on ESPN’s hit television program ‘Get Up‘, and 32,000+ hours of on-air broadcasting under his belt, some in Mike’s position would pass on the chance to increase their work load, and accept a new challenge, but that’s not how Greeny operates. In this conversation, Mike shares what interested him about returning to host a solo midday program, how content will be approached on the show, the method to his madness when it comes to interviewing and teasing, advice he’s passed on to the network’s new morning show, and more.
Additionally, BSM President Jason Barrett spends 5 minutes prior to the conversation sharing a few observations, opinions, and questions about ESPN Radio’s changes.
SUBJECTS COVERED WITH MIKE:
- When he started thinking about returning to radio
- Launching new shows and handling negative feedback
- His vision and content approach for the new midday show
- How social issues will be covered on the program
- Winning over listeners who prefer local hosts
- The way he approaches interviewing and teasing
- Remembering Detroit sports radio host Jamie Samuelsen
- The likelihood of football still being played in December
FROM THE GUEST:
Follow Mike on Twitter: @ESPNGreeny
BSM Podcast – Season 5 – Episode 1 – Sam Savage, Outkick
“Sam explains his vision for Outkick, why he chose to invest in the brand, and shares some news on the company’s upcoming plans.”
Sam Savage may not be the name you’re most familiar with if you follow Outkick, but he’s a huge part of the brand’s expansion in recent weeks. The longtime digital media executive recently invested in the company, joining forces with Clay Travis and Jason Whitlock, and on this episode he sheds some light on why he chose to invest in Outkick during a rough 2020, what his vision is for the brand’s future, why understanding technology is even more important than brand exposure on traditional media, and where he sees the company directing its focus in the near and distant future.
Additionally, the first 10-minutes include an opening commentary from BSM President Jason Barrett on the status of the Managing The Crisis podcast, the BSM Podcast’s seasonal approach, and the importance of hearing and welcoming different points of view, and providing second chances to those who make mistakes.
ISSUES DISCUSSED WITH SAM:
- His background as a digital media executive
- Why he chose to invest in Outkick during a rough 2020
- The reason for shortening the Outkick name
- Luring Jason Whitlock to Outkick from FS1
- Whether adding Whitlock could create tension with FOX
- If Outkick can survive and thrive without traditional media
- Building systems and strategies to increase Outkick’s revenue
- Dealing with potential advertiser issues due to activism
- What separates successful digital media brands
- Outkick’s future plans in the podcasting space
- If the goal is to build & sell or be part of Outkick long term
- Whether Shannon Terry, FOX or iHeart could become future partners
- Which goals he’s set for Outkick’s next 6 months
- If the brand plans to add more talent in the near future
FROM THE GUEST:
Sam’s Linkedin profile: Sam Savage