BSM Podcast
PASR20: Freddie Coleman

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Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected].
BSM Podcast
Producers Podcast – D’Mon Cotton, Raider Nation Radio 920


Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at [email protected].
BSM Podcast
Sports Talkers Podcast – Eric Reid


Stephen Strom can be heard hosting ‘The Sports Talkers Podcast’ for Barrett Sports Media. In addition to hosting here, Stephen works as a broadcasting assistant for the Miami Heat and color analyst for Nova Southeastern. Additional career experiences include working for SiriusXM, performing analyst duties for Princeton basketball, and hosting shows for TalkNorth.com. You can find him on Twitter @SStrom_.
BSM Podcast
Producers Podcast: Paul Reindl, 97.3 The Fan


Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at [email protected].
BSM Podcast
PASR20: Freddie Coleman

“You’re always going to have somebody that, no matter what you do or what you say, they’re going to find fault with it. That’s fine, but I’m not changing.” – Freddie Coleman
A decade in sports talk radio is an eternity. But when you hit a decade plus with the same national sports radio network, you are in rarified air. That’s where ESPN Radio’s Freddie Coleman sits.
Freddie has continued to defy odds. He’s seen colleagues come and go, hosted benchmark radio shows without his name on it and even dabbled in some television. But, only recently, after more than a decade in Bristol, did he have a radio show with his own name on it.
He’s had to continue to evolve as a host and he is reaping the rewards now. And he’s not finished.
Check out more of the show notes below to get a feel for what you will hear in this edition of The PASR. I hope you enjoy and, as always, leave a comment to get out anything that this podcast had you thinking along the way.
INSIDE THIS EPISODE…
- Freddie talks about how he got the bug for sports radio. [3:06]
- Freddie talks about when the industry “found him.” [4:47]
- Freddie gives us the moment when he realized that this could be more than just a job, but a career. [6:30]
- Freddie theorizes about the thing that his early bosses saw in him that made them believe in him. [7:47]
- Freddie goes through a regular day in his life. [9:37]
- Freddie talks about what happens when he gets to the office for his show each night. [11:27]
- Freddie talks about his biggest strength in sports radio. [15:07]
- …and his biggest weakness. [16:48]
- Freddie elaborates on how he manages trolls on social media. [17:21]
- How often are ESPN Radio executives critiquing Freddie’s work. [18:36]
- Freddie found his ‘groove’ recently and elaborates. [20:10]
- Freddie throws out some names of some great sports talk radio hosts. [22:40]
- Freddie talks about the common denominator in all of the hosts he thinks are great. [24:12]
- Freddie talks about the traits of a great sports talk radio interviewer. [25:23]
- Freddie reveals the thing he does that annoys the people around him the most. [27:20]
LINKS AND RESOURCES MENTIONED IN THIS EPISODE…
FROM THE GUEST
- Freddie on Twitter: @ColemanESPN
- The Freddie Coleman Show on Facebook
FROM ZACH
- Audible: I know you love audio. So I teamed up with Audible and if you haven’t already, you can grab an awesome audiobook from their enormous library of over 180,000 titles for FREE. Go to aboutsportsradio.com/audible.**
BONUS AUDIO
- Here’s some bonus audio that we left off the podcast just for you junkies. More with Freddie Coleman.
Podcast: Play in new window | Download
Subscribe: RSS

Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected].
BSM Podcast
Producers Podcast – D’Mon Cotton, Raider Nation Radio 920

One team all day long? That is what Radier Nation Radio does and D’Mon Cotton is the guy that keeps it sounding fresh.
iTunes: https://buff.ly/3A7FJ4a
Spotify: https://buff.ly/3bZ7NgG
iHeart: https://buff.ly/3dB4FrO
Google: https://buff.ly/3JVC5NG
Amazon: https://buff.ly/3STupzF

Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at [email protected].
BSM Podcast
Sports Talkers Podcast – Eric Reid

Eric Reid is the TV voice of the Miami Heat. He shares stories of his career and where it overlaps with people like Dr. Jack Ramsey, Mike Breen and Ian Eagle.
iTunes: https://buff.ly/3xYq3Oe
Spotify: https://buff.ly/3JVYgDp
iHeart: https://buff.ly/3JWPFQS
Google: https://buff.ly/3w9RBzX
Amazon: https://buff.ly/3psPDGZ

Stephen Strom can be heard hosting ‘The Sports Talkers Podcast’ for Barrett Sports Media. In addition to hosting here, Stephen works as a broadcasting assistant for the Miami Heat and color analyst for Nova Southeastern. Additional career experiences include working for SiriusXM, performing analyst duties for Princeton basketball, and hosting shows for TalkNorth.com. You can find him on Twitter @SStrom_.
BSM Podcast
Producers Podcast: Paul Reindl, 97.3 The Fan

San Diego is a baseball city. Ben and Woods are must-listen radio for Padres fans. Paul Reindl is tasked with making the show sound as good as it feels to be a part of.
iTunes: https://buff.ly/3A7FJ4a
Spotify: https://buff.ly/3bZ7NgG
iHeart: https://buff.ly/3dB4FrO
Google: https://buff.ly/3JVC5NG
Amazon: https://buff.ly/3STupzF

Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at [email protected].