BSM Podcast
PASR24: Todd Lisenbee
Podcast: Play in new window | Download
Subscribe: RSS

Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected].
BSM Podcast
Producers Podcast – D’Mon Cotton, Raider Nation Radio 920


Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at [email protected].
BSM Podcast
Sports Talkers Podcast – Eric Reid


Stephen Strom can be heard hosting ‘The Sports Talkers Podcast’ for Barrett Sports Media. In addition to hosting here, Stephen works as a broadcasting assistant for the Miami Heat and color analyst for Nova Southeastern. Additional career experiences include working for SiriusXM, performing analyst duties for Princeton basketball, and hosting shows for TalkNorth.com. You can find him on Twitter @SStrom_.
BSM Podcast
Producers Podcast: Paul Reindl, 97.3 The Fan


Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at [email protected].
BSM Podcast
PASR24: Todd Lisenbee
“If you have strong opinions and you stick by those opinions, people are always going to come after you on social media and fans are always going to sound off on you…and that’s not a bad thing. Some guys take that way too personal. That’s a good thing, because that means they’re listening.” – Todd Lisenbee
Todd Lisenbee, quite possibly, has the world’s most painful and pathetic job–producer and co-host of The Zach McCrite Show, the daily radio show hosted by me (the same man that hosts this podcast).
Todd & I have created a show low on X’s and O’s (because we’re not that smart) and more on not being afraid of being bad (also, because we’re not that smart).
Although Todd & I have only worked together less than a year, our chemistry has really started to click in recent months. And that, along with our company’s willingness to let us try irregular means of radio entertainment have led not only to some mild success but, more importantly, some memorable moments on Oklahoma City sports radio.
We will never have it all figured out, but we have fun being the guinea pigs around here.
Todd peels back the curtain on what it’s like working for a dolt like me in this podcast.
Check out more of the show notes below to get a feel for what you will hear in this edition of The PASR. I hope you enjoy and, as always, leave a comment to get out anything that this podcast had you thinking along the way.
INSIDE THIS EPISODE…
- Todd explains the nuts and bolts of his daily job duties. [2:09]
- Todd & Zach peel back the curtain on how a show, which is only manned by two people at all times, functions behind the scenes. [4:06]
- Todd gives what he thinks are the perfect times to jump on to the air as a producer. [5:12]
- Todd explains how he got into the sports radio business. [7:03]
- Todd gives advice for guys and gals that are wanting to get into or just getting into the radio business. [13:07]
- Todd talks about how he got laid off from radio at one point. [13:38]
- Todd gives what he thinks is the common denominator between all of the most successful shows he’s worked on. [15:54]
- Todd describes our local show which originates out of Oklahoma City. [17:43]
- Todd tells a story, relayed to him from our program director, about how our show was being talked about in public… and not very kindly. [20:41]
- Todd talks about his favorite part of our radio show. [21:43]
- I talk about what I think is my biggest weakness in sports radio. [23:25]
- Todd opines about the inclusion of social media and phone calls in a radio show. [28:14]
LINKS AND RESOURCES MENTIONED IN THIS EPISODE…
FROM THE GUEST
- Todd on Twitter: @ToddOnFranchise
FROM ZACH
- Audible: I know you love audio. So I teamed up with Audible and if you haven’t already, you can grab an awesome audiobook from their enormous library of over 180,000 titles for FREE. Go to aboutsportsradio.com/audible.**
BONUS AUDIO
- Here’s some bonus audio that we left off the podcast just for you junkies. Here’s some more with Todd Lisenbee.
Podcast: Play in new window | Download
Subscribe: RSS

Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected].
BSM Podcast
Producers Podcast – D’Mon Cotton, Raider Nation Radio 920

One team all day long? That is what Radier Nation Radio does and D’Mon Cotton is the guy that keeps it sounding fresh.
iTunes: https://buff.ly/3A7FJ4a
Spotify: https://buff.ly/3bZ7NgG
iHeart: https://buff.ly/3dB4FrO
Google: https://buff.ly/3JVC5NG
Amazon: https://buff.ly/3STupzF

Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at [email protected].
BSM Podcast
Sports Talkers Podcast – Eric Reid

Eric Reid is the TV voice of the Miami Heat. He shares stories of his career and where it overlaps with people like Dr. Jack Ramsey, Mike Breen and Ian Eagle.
iTunes: https://buff.ly/3xYq3Oe
Spotify: https://buff.ly/3JVYgDp
iHeart: https://buff.ly/3JWPFQS
Google: https://buff.ly/3w9RBzX
Amazon: https://buff.ly/3psPDGZ

Stephen Strom can be heard hosting ‘The Sports Talkers Podcast’ for Barrett Sports Media. In addition to hosting here, Stephen works as a broadcasting assistant for the Miami Heat and color analyst for Nova Southeastern. Additional career experiences include working for SiriusXM, performing analyst duties for Princeton basketball, and hosting shows for TalkNorth.com. You can find him on Twitter @SStrom_.
BSM Podcast
Producers Podcast: Paul Reindl, 97.3 The Fan

San Diego is a baseball city. Ben and Woods are must-listen radio for Padres fans. Paul Reindl is tasked with making the show sound as good as it feels to be a part of.
iTunes: https://buff.ly/3A7FJ4a
Spotify: https://buff.ly/3bZ7NgG
iHeart: https://buff.ly/3dB4FrO
Google: https://buff.ly/3JVC5NG
Amazon: https://buff.ly/3STupzF

Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at [email protected].