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Celtics To Add Advanced Stats To TV Broadcasts



The science and stats side of Mike Gorman’s brain could use a special app when he’s out to breakfast with Brian Scalabrine.

The Celtics TV announcer hears a fount of advanced analytical jargon when his Comcast partner builds steam. Out pour the numbers, categories and above all the philosophy, lots of emerging philosophy.

Even someone as connected to the sport for as long as Gorman admits that you have to start thinking a little differently under the circumstances.

“It’s hard to have breakfast with Scal without hearing it,” Gorman said recently. “He really believes in this, and a lot of people believe in it.”

Count the Celtics of coach Brad Stevens and assistant general manager Michael Zarren, who heads the team’s blooming analytical wing, in that group. Comcast, with an offer of help from the team, is delving deeper into advanced stats analysis this season.

Scalabrine tapped into a handful of popular categories during the C’s preseason trip through Milan and Madrid. Offensive and defensive rating (both measuring points per 100 possessions) were his two main reference points. Comcast also plans to draw from the categories of rebound percentage and pace (possessions per game).

For now the truly deep stuff — exotic numbers like player efficiency rating and usage rate — will be left alone. But Scalabrine, in particular, has been flashed a green light that used to be yellow on the broadcast.

“I did it all a bit last year, and they didn’t really want to do it,” he said. “They wanted me to dumb it down a bit.

“But now the stats I’m using, I’m going to use all year long. I’ll really get into points per possession. It’s the most relevant stat. It gives me a chance to illustrate just how effective Isaiah Thomas is on the pick-and-roll, for example. But that’s the extent of it,” he said. “Maybe as we move on we’ll use more (advanced statistics), but for the layman it also has to be clear enough to be understood.”

The Celtics have held at least two meetings with Comcast to discuss what will and what won’t work, with Zarren the sounding board. He’s one of the better-versed executives in the league in advanced stats, to the point where his reputation has spread beyond the NBA. He’s one of the annual stars at MIT’s Sloan Sports Analytics Conference.

He considers it natural to share that knowledge with the C’s broadcast partner.

“We won’t do stats research for them, but if they want to run things by us, we’re happy to work with them,” Zarren said. “But I can’t see them getting into something their viewers can’t latch onto.”

At dinner in a restaurant near the Milan Central Train Station last week, Zarren, director of player personnel Austin Ainge, Gorman and Scalabrine were in deep conversation. This time even Scal asked questions, because wherever Zarren goes, so does his classroom.

“Sure. It’s a way to help our broadcast team,” Zarren said. “But we also have to keep it on a certain level. I don’t want to minimize any of it, but at the same time it’s still basketball.

“But if you’re going to talk about the best team in the league, then you have to go to points per possession.”

That’s points per 100 possessions, to be precise. For example, the NBA champion Golden State Warriors topped the offensive and defensive ratings last season. Their defensive excellence to the contrary, the Warriors finished in the middle of the league in scoring defense, with opponents scoring an average of 99.6 points per game. An utterly useless stat, as far as Ainge is concerned. The better number is possessions per game, which measures pace.

“If you score more, because of your pace you’re going to give up more,” Ainge said, also skewering another traditional stat for its inability to reflect 3-point shooting in a league that has gone downtown. “Field goal percentage is one of the most irrelevant stats there is.”

Gorman, though, knows that modern statistics can be equally irrelevant, simply because they don’t translate.

“We still have to communicate with the average guy,” Gorman said. “It’s a good thing, though, and it reflects what’s changing. You can’t watch a game now without seeing an ad for a place like DraftKings.”

Scalabrine, in the meantime, is looking for new and accessible ways to introduce the numbers.

“When the Celtics started talking to us about it, it was right up my alley,” he said. “You never move away from the traditional stuff. You just add more.”

Scalabrine’s analytics education was like that — a matter of radically adding more.

“I first got into it (playing) in Chicago,” he said. “If I wanted to have a conversation with (coach) Tom Thibodeau, then I had to know what he was talking about.”

To read the rest of the article visit the Boston Herald where it was originally published

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Peter King: ‘Tom Brady Needs To Study Cris Collinsworth’

“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is.”



Peter King dedicated a not-insignificant portion of his “Football Morning in America” column this week to advice for Tom Brady. FOX announced last week that the Buccaneers’ quarterback will become the network’s lead NFL analyst upon his retirement.

Brady’s decision and his reported salary have been the source of much speculation and prediction amongst his soon-to-be colleagues.

King is optimistic that Tom Brady will be entertaining and informative when he makes his FOX debut. He did offer the GOAT a little bit of advice about what he should be doing in the months leading up to calling it quits on his playing days and starting his new career.

“I think what I’d do if I were Brady is study Cris Collinsworth—and honest to goodness, I don’t say that because I work for NBC,” he wrote. “I say it because Collinsworth knows how to talk X’s-and-O’s conversationally, he’s an easy listen, and he can criticize when the time comes.”

Interestingly, last week, Collinsworth says he hears from most former players that are getting ready to make the jump to broadcasting. He was surprised he never heard from Tom Brady before FOX announced their deal.

King had two other suggestions. The first was that Brady watch multiple games from start to finish so that he can hear what the give-and-take between a broadcaster and analyst sounds like. The other is that he has to commit to being interesting and not censoring himself. King has faith that Brady will be able to do that.

“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is. On that LeBron James show last year, Brady said, ‘Ninety percent of what I say is not what I’m thinking. There’s a part of me that doesn’t like conflict, so in the end I always just try to play it super-flat.’ That has to end once he’s on TV if he wants to be any good.”

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Nick Wright Critical Of ABC Crew As Giannis Antetokounmpo Struggles In Game 7

“He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.”



Giannis Antetokounmpo started hot in Game 7 on Sunday. By the time the game ended though, the Boston Celtics were on their way to Miami for Game 1 of the Eastern Conference Finals and the defending champions were headed back to Milwaukee.

The Celtics’ defense gave the Milwaukee Bucks fits in the second half. The ABC broadcast put a special spotlight on Antetokounmpo, who got multiple drives to the basket that he could not finish.

“The best has got to show up when the best is needed, and Giannis has been disappointing,” said Mark Jackson over a package of highlights of Giannis missing shots. “As great of a player as he is, given credit to the Celtics’ defense, but he has struggled offensively time and time again.”

Nick Wright of FS1 noticed and he didn’t appreciate it. He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.

Mike Been, Mark Jackson, and Jeff Van Gundy were not particularly hard on Giannis. The trio made the typical comments we hear when things aren’t going a great player’s way.

Wright did not harp on the issue beyond the single tweet. The outcome was not in doubt as the clock winded down. He gave credit to the Celtics rather than tweet about the Bucks or Giannis.

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Stephanie McMahon: WWE Is A Better Advertising Investment Than Sports

“We can script the buzzer-beater moments, we can script the Hail Marys.”



Everyone knows that professional wrestling is scripted. The storylines, the outcomes of matches, all of it is predetermined. But in the eyes of WWE, that’s what makes their product so different, and better than traditional sports.

WWE Chief Brand Officer Stephanie McMahon told Deadline that when it comes to pitching advertisers, sports entertainment allows room for a range of different approaches to make something work.

“We can script the buzzer-beater moments, we can script the Hail Marys,” she said. “We have a leg up on sports. … You may object to what we do, but you’re never going to be bored.”

McMahon added that WWE has a much easier process in dealing with sponsors. Everything is handled in-house.

“We own all of the IP,” she said. “When brands deal with us, they just deal with us. We create something together.”

WWE is coming off a positive Q1 earnings report, which had the company up 27% in total revenue. Its two weekly primetime shows, Monday Night RAW and Friday Night SmackDown, continue to do well in ratings, and all special and pay-per-view events, in addition to its streaming platform WWE Network, are all housed on Peacock.

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