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A Recap of Yahoo’s Livestream of Bills Vs. Jaguars

Jason Barrett

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If you were up early Sunday morning to watch the Yahoo! broadcast of the Bills and Jaguars—Buffalo fans were served a huge helping of indigestion for breakfast—you were offered a glimpse into what will certainly be part of the NFL’s future. The league will no doubt create an online-only package at some point to complement its current broadcast and cable TV deals. That package will likely consist of a small number of games and while the attractiveness of those games will not be high, it will come at some point because the NFL does not ignore potential revenue streams. The Thursday Night Football package currently shown by CBS and the NFL Network has intentionally been kept to a one-year deal (with a one-year league option) so game inventory remains flexible. The NFL’s current media packages with the networks expire in 2021-22.

So what to make of Sunday’s broadcast, a topsy-turvy 34-31 Jacksonville win? Well, it was different, from an NFL Network pregame show leading to a CBS NFL game production, all live-streamed by an Internet company at no charge around the world on its web platforms. While NFL games have been streamed online for several years, this game was the first to be available primarily on the Internet. (The game was still seen on over-the-air television in Buffalo and Jacksonville.)

The streaming experience is so personalized given your device and Internet carrier, so a hearty caveat emptor when reading about people’s experience. I asked my followers on Twitter to send thoughts on Yahoo!’s NFL stream and you can see them here.

Not unexpectedly, the thoughts were all over the map in terms of satisfaction and disappointment.

Anecdotally, and please don’t take this an absolute; it appeared most viewers were generally satisfied with the screen experience. I watched on both my iPhone and a MAC laptop. My iPhone picture quality was beautiful; it felt like a video game at times. The laptop quality was also high, though I often had some buffering, pixilation and lagging issues (the stream was well behind Twitter), especially in the first half. If you refreshed the stream, those lags did go away. One thing I heard often from non-Apple TV users was the absence of DVR-type controls. I also saw a lot of NFL fans, obviously used to continuous action on television, who found it unacceptable when their video paused on occasion in a way that would be unacceptable on TV. I received a number of comments from people who said that Yahoo’s stream that features team bloggers and fantasy expert doing commentary was excellent. I concur. That was a fun added feature.

As SI’s Chris Burke noted in this piece, keep in mind that all of last year’s playoff games were streamed online, in conjunction with their televised broadcasts. CBS also did so for its Oct. 4 coverage of the DolphinsJets game from Wembley Stadium and will do the same for the PanthersCowboys matchup on Thanksgiving Day. FOX is streaming 101 games this season on its FOX Sports Go app, though viewers cannot access out-of-market content.

Yahoo! said more than 30 advertisers bought spots for the game and that the webcast was sold out. (New York Times sports business reporter Richard Sandomir reported it was comparable to the price of commercial time on traditional televised NFL games.) The game had one commercial break fewer per quarter and at times CBS broadcaster Kevin Harlan was still talking as the broadcast went to a bank of commercials. Unlike linear television, we also some commercials that were 15 seconds in duration. Re/code’s Peter Kafka, calling the broadcast a low-risk proposition for the NFL, reported Yahoo paid around $20 million to broadcast the game.

To read the rest of this article visit Sports Illustrated where it was originally published

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MLB at Rickwood Field Game Averages 2.346 Million Viewers on FOX

The telecast of the game peaked with 2.559 million viewers in the quarter-hour spanning from 8:45 to 9 p.m. EST.

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MLB at Rickwood Field Logo
Courtesy: Major League Baseball

The San Francisco Giants and St. Louis Cardinals played from Rickwood Field in Birmingham, Ala. on Thursday night, marking the first time that the ballpark hosted a regular-season Major League Baseball game. The historic event paid tribute to the Negro Leagues and the life of Hall of Fame outfielder Willie Mays, who passed away peacefully on Tuesday at the age of 93. FOX Sports broadcast the game and attained its best performance for a Thursday night MLB regular season telecast since September 2022, averaging 2.346 million viewers for the event. Viewership data for the game is provided by Nielsen Media Research and Adobe Analytics.

The telecast of the game peaked with 2.559 million viewers in the quarter-hour spanning from 8:45 to 9 p.m. EST. Compared to last year’s regular season average for MLB telecasts on FOX, the contest was up 25%. Thursday night games on FOX averaged 1.665 million viewers last year, rendering the game from Rickwood Field an increase of 41%. The San Francisco, Calif. designated market area posted a 3.9 rating and 18 share for the game, the best for an MLB telecast on any network in the 2024 season in the area. Additionally, the St. Louis, Mo. designated market area had a 9.4 rating and 29 share for the game, also its best performance for an MLB telecast on any network amid the current season.

The broadcast of the game on FOX Sports featured play-by-play announcer Joe Davis, analyst John Smoltz and reporters Ken Rosenthal and Tom Verducci. During the FOX MLB pregame show, various special guests joined host Kevin Burkhardt and analysts Álex Rodríguez, David Ortiz and Derek Jeter, including Reggie Jackson, Barry Bonds and Ken Griffey Jr. Within the game, Rosenthal interviewed former Birmingham Black Barons pitcher Rev. Bill Greason, along with former Indianapolis Clowns second baseman Reggie Howard. FOX Sports broadcast half an inning of the game in black and white as well, replicating how baseball telecasts looked in 1954.

FOX Sports is currently in the third year of its seven-year media rights deal with Major League Baseball and will broadcast the MLB All-Star Game next month from Globe Life Field in Arlington, Texas. The network will also present the World Series for the 25th consecutive year this October featuring the American League and National League Champions.

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ESPN Announces Coverage Plans for Inaugural Two-Day NBA Draft

The ESPN team will feature Malika Andrews, Andraya Carter, Jay Bilas and Richard Jefferson. ABC will have Kevin Negandhi hosting alongside Stephen A. Smith and Bob Myers.

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Logo for ESPN and the 2024 NBA Draft

The NBA is set to debut a new format for its draft. Instead of doing both rounds in one night, this year will be the first time the league has used a two-day format with night one coming up on Wednesday, June 26 followed by night two on Thursday June 27. Television coverage will be provided by ESPN and ABC.

On Wednesday, ESPN will begin with NBA Today starting at 3 p.m. ET, which will be hosted by Christine Williamson, Kendrick Perkins, Austin Rivers and CJ McCollum. They will be followed by a Red Carpet Special at 5 p.m. ET with Cassidy Hubbarth, Kendrick Perkins and Richard Jefferson. Coverage of the draft begins at 7:30 p.m. ET on ESPN and at 8 p.m. ET on ABC.

The ESPN team will feature Malika Andrews, Andraya Carter, Jay Bilas and Richard Jefferson. ABC will have Kevin Negandhi hosting alongside Stephen A. Smith and Bob Myers.

ESPN reporters and insiders Monica McNutt, Adrian Wojnarowski, Bobby Marks and Jonathan Givony are set to appear on both broadcasts.

For Round 2 on Thursday, ESPN will again start with NBA Today at 3 p.m. ET with Christine Williamson, Kendrick Perkins, Austin Rivers and Tim Legler. That will be followed by coverage of the draft beginning at 4 p.m. ET with Malika Andrews, Stephen A. Smith, Bob Myers, Adrian Wojnarowski, Bobby Marks and Jonathan Givony.

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Michael Phelps Joining NBCUniversal Coverage of Olympic Games Paris 2024

“With his ability to analyze and entertain, our viewers are in for another gold-medal performance.”

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Michael Phelps
Courtesy: NBC Olympics & Paralympics on X

Michael Phelps, the 23-time Olympic gold medalist who is the most-decorated Olympic athlete of all time, will be joining NBCUniversal for coverage of the Olympic Games Paris 2024 this summer. Phelps returns to the coverage after being part of the broadcast during the Tokyo Olympics in 2021 and will provide his commentary and analysis on prime time and daytime shows in Paris on NBC and Peacock.

Additionally, he will join Dan Hicks and Rowdy Gaines in the broadcast booth for select swimming competition telecasts from the París La Défense Arena, along with correspondent/analyst Elizabeth Beisel and reporter Melissa Stark. Phelps will return to NBC and Peacock on Friday night broadcasting coverage of the U.S. Olympic Trials-Swimming from Indianapolis, Ind. beginning at 8 p.m. EST/PST.

“We are excited to have Michael return to our coverage across both daytime and primetime, and of course, the place where no one knows more about winning – at the pool,” Molly Solomon, executive producer and president of NBC Olympics Production, said in a statement. “With his ability to analyze and entertain, our viewers are in for another gold-medal performance.”

NBC has been televising coverage throughout the week live in prime time leading up to the Olympic games. The swimming trials are averaging 3.2 million viewers in prime time across NBC and Peacock, which is up 20% from the trials for the Olympic Games three years ago. The event is taking place from Lucas Oil Stadium, the home of the Indianapolis Colts, and has featured accomplished swimmers such as Katie Ledecky, Gretchen Walsh and Regan Smith. Moreover, the prime time broadcast of the diving competition on Monday and Tuesday from Knoxville, Tenn. is averaging 2.9 million viewers, a 39% rise from three years ago.

The International Olympic Committee granted NBCUniversal the U.S. media rights for the Olympic Games through 2032 for $7.65 billion. NBCUniversal has been the exclusive broadcast home of the Summer Olympic Games in the United States since 1988 when it produced 179.5 hours of broadcast coverage. The company is scheduled to broadcast the Olympic Games from Milan and Cortina d’Ampezzo, Italy in 2026, Los Angeles, Calif. in 2028 and Brisbane, Australia in 2032, along with the 2030 Winter Olympic Games from a location to be determined.

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