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Scalabrine Joins Boston Celtics TV Full Time

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Former Celtics forward Brian Scalabrine remains a beloved figure at TD Garden. When he walks around the arena’s lower bowl — now as a credentialed media member working for Comcast — the requests for selfies and autographs still come frequently.

And this season Scalabrine will have a more visible role in Celtics telecasts, as he joins Comcast SportsNet full time after working part time last season. Scalabrine is scheduled to be a color analyst alongside longtime play-by-play man Mike Gorman at all 41 road games. He also will be the main studio analyst for home games, with Tom Heinsohn still serving as the in-game analyst.

“Last year, sometimes working two weeks and then going away for two weeks, I’d miss the rhythm of the team,” Scalabrine said. “You can watch the games, but being a part of the team and talking to the coaches and seeing the pulse, that’s what I’m looking forward to more by doing all 82 games.”

Scalabrine, who was a Celtics reserve from 2005-10, said he has learned by following the leads of Gorman and Heinsohn. Although he has a colorful personality and will continue to use that as an asset, Scalabrine said he also knows when to sit back and let Gorman dictate the flow, particularly when it is time to allow a big moment to breathe.

“Everyone thinks this job is about talking and explaining everything I know about basketball,” Scalabrine said. “That’s not what this is about. It’s about making it entertaining for people and also giving them a couple of things a game to chew on. There’s this overall picture of how you build your broadcast over the course of an entire season.”

Scalabrine averaged 3.1 points and 2 rebounds per game over his 11-year career. He rejoined Comcast last season after spending the previous season as an assistant coach with the Golden State Warriors.

Credit to the Boston Globe who originally published this article

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Poll Data Shows Tepid Response To Tom Brady Joining FOX

“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”

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FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.

A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.

The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.

Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.

That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.

Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.

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FOX Not Interested In Joining Streaming Sports Wars

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”

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The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.

Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.

Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”

Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.

“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.

FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.

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NBA Draft To Get Simulcast From ESPN & ABC

“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”

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ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.

ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.

This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.

Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.

“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”

ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.

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