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A-Rod Provides World Series Broadcast Surprise

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Alex Rodriguez, the Fox pregame-show version of himself, was sitting on a black couch in a trailer outside Citi Field on Friday night talking about the World Series. This is a new role for Rodriguez, an unexpected diversion in a journey of athletic greatness tainted by performance-enhancing drugs, and one he is excelling at. So he looked happy to be talking about baseball as he peered into his interviewer’s eyes, answered some questions, avoided some others and posed a few of his own. He discussed his love of preparation, his note-taking, his working with Pete Rose (“When it comes to baseball, he has an Ivy League mind”) and his admiration of Keith Hernandez.

Rodriguez previewed what he would later say on the air about the physical strength of Mets starter Noah Syndergaard and the possibility that the Mets could beat the Kansas City Royals, who were up by 2-0. If the Yankees could sweep the Royals in the Bronx earlier this season after dropping two of three, he said, the Mets could win.

This has been a rather remarkable evolution: Rodriguez, a noted baseball transgressor, working for one of baseball’s network partners, talking to a national audience in the lingua franca of baseball before and after each postseason game. He’s probably been more observational than analytic — describing, with bat in hand, how the Mets’ hitting coach, Kevin Long, has rebuilt Daniel Murphy’s power stroke (before his home run skein ended); how making contact with Matt Harvey’s fastball “feels like a bowling ball”; and how Syndergaard’s bench-pressing power has helped him add torque to his slider.

Mike Weisman, a former top baseball producer at NBC and Fox, said that Rodriguez had been very effective in the “protected” studio setting, where comments can be rehearsed and there are “all sorts of expertise around him.”

Rodriguez was, after all, suspended for the 2014 season after an investigation by Major League Baseball of the Biogenesis scandal concluded that he had used performance-enhancing drugs. He denied those accusations. He fulminated. He sued. Then he backed down, ended the spectacle and returned to the Yankees. He made a sort-of admission of his sins and played at an unexpectedly high level (33 home runs, 86 runs batted in), given his time off and his age.

And over the last two weeks, he has performed so well for Fox that it is reasonable to assume that his TV work is an exercise in image rehabilitation.

Here, then, was someone who instinctively understood how to act in a studio; how to easily engage the people he worked with; and how to analyze baseball succinctly.

“At heart,” he said, “I’m a teacher.”

But this is, after all, A-Rod, who has a way of evoking suspicion about his actions. You want him to spill the strategy behind gauging Fox’s interest in him and his assessment that if he excelled at talking knowingly about pitching and hitting, he would be able to extend the era of good feelings he generated by having a surprisingly strong season, performing unusually well and saying nothing that could provoke or upset anyone. That won back some fans and a bit of the heart of Yankee management and, perhaps, offered hope that he might be a productive hitter in the final two years of his contract.

If that was the plan — if there was any television plan at all — he was not saying.

“I’m the wrong guy to talk about image,” he said. He willingly brought up the terrible image choice he made in 2009, when he was asked the other day by Jimmy Fallon on “The Tonight Show” what the 40-year-old A-Rod would say to his younger self.

“If you ever do a photo shoot, don’t kiss any mirrors,” he said, referring to the one he did for Details magazine that portrayed him as a narcissist.

Working for Fox was not Rodriguez’s idea. Fox approached him. It was willing to accept his past and move on — a decision like the one the network made when it hired the (still) permanently exiled, bow-tied, white-booted Pete Rose to the show. Rose arrived during the season and has played the cranky coot to A-Rod’s smooth straight man. Fox clearly saw the benefits in hiring stars who were making news this season: Rose’s reinstatement is being considered by Commissioner Rob Manfred, and Rodriguez had a very good season.

“We certainly considered the pros and cons of what Alex has gone through, but at the end of the day it really wasn’t going to be a part of the decision to make him part of the broadcast,” said John Entz, president for production for Fox Sports. “Whatever he did and went through is in the past. We feel we’re trying to make a show that’s informational and entertaining, and we feel that we’ve done that and Alex is a huge part of it.”

To read the rest of the article visit the NY Times where it was originally published

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Peter King: ‘Tom Brady Needs To Study Cris Collinsworth’

“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is.”

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Peter King dedicated a not-insignificant portion of his “Football Morning in America” column this week to advice for Tom Brady. FOX announced last week that the Buccaneers’ quarterback will become the network’s lead NFL analyst upon his retirement.

Brady’s decision and his reported salary have been the source of much speculation and prediction amongst his soon-to-be colleagues.

King is optimistic that Tom Brady will be entertaining and informative when he makes his FOX debut. He did offer the GOAT a little bit of advice about what he should be doing in the months leading up to calling it quits on his playing days and starting his new career.

“I think what I’d do if I were Brady is study Cris Collinsworth—and honest to goodness, I don’t say that because I work for NBC,” he wrote. “I say it because Collinsworth knows how to talk X’s-and-O’s conversationally, he’s an easy listen, and he can criticize when the time comes.”

Interestingly, last week, Collinsworth says he hears from most former players that are getting ready to make the jump to broadcasting. He was surprised he never heard from Tom Brady before FOX announced their deal.

King had two other suggestions. The first was that Brady watch multiple games from start to finish so that he can hear what the give-and-take between a broadcaster and analyst sounds like. The other is that he has to commit to being interesting and not censoring himself. King has faith that Brady will be able to do that.

“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is. On that LeBron James show last year, Brady said, ‘Ninety percent of what I say is not what I’m thinking. There’s a part of me that doesn’t like conflict, so in the end I always just try to play it super-flat.’ That has to end once he’s on TV if he wants to be any good.”

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Nick Wright Critical Of ABC Crew As Giannis Antetokounmpo Struggles In Game 7

“He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.”

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Giannis Antetokounmpo started hot in Game 7 on Sunday. By the time the game ended though, the Boston Celtics were on their way to Miami for Game 1 of the Eastern Conference Finals and the defending champions were headed back to Milwaukee.

The Celtics’ defense gave the Milwaukee Bucks fits in the second half. The ABC broadcast put a special spotlight on Antetokounmpo, who got multiple drives to the basket that he could not finish.

“The best has got to show up when the best is needed, and Giannis has been disappointing,” said Mark Jackson over a package of highlights of Giannis missing shots. “As great of a player as he is, given credit to the Celtics’ defense, but he has struggled offensively time and time again.”

Nick Wright of FS1 noticed and he didn’t appreciate it. He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.

Mike Been, Mark Jackson, and Jeff Van Gundy were not particularly hard on Giannis. The trio made the typical comments we hear when things aren’t going a great player’s way.

Wright did not harp on the issue beyond the single tweet. The outcome was not in doubt as the clock winded down. He gave credit to the Celtics rather than tweet about the Bucks or Giannis.

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Stephanie McMahon: WWE Is A Better Advertising Investment Than Sports

“We can script the buzzer-beater moments, we can script the Hail Marys.”

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Everyone knows that professional wrestling is scripted. The storylines, the outcomes of matches, all of it is predetermined. But in the eyes of WWE, that’s what makes their product so different, and better than traditional sports.

WWE Chief Brand Officer Stephanie McMahon told Deadline that when it comes to pitching advertisers, sports entertainment allows room for a range of different approaches to make something work.

“We can script the buzzer-beater moments, we can script the Hail Marys,” she said. “We have a leg up on sports. … You may object to what we do, but you’re never going to be bored.”

McMahon added that WWE has a much easier process in dealing with sponsors. Everything is handled in-house.

“We own all of the IP,” she said. “When brands deal with us, they just deal with us. We create something together.”

WWE is coming off a positive Q1 earnings report, which had the company up 27% in total revenue. Its two weekly primetime shows, Monday Night RAW and Friday Night SmackDown, continue to do well in ratings, and all special and pay-per-view events, in addition to its streaming platform WWE Network, are all housed on Peacock.

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