If you follow Kirk Herbstreit on Twitter, you’re bound to see it happen.
The ESPN college football analyst will quote-retweet a troll — one who likely has called him “biased” or “an idiot” or some other mean-spirited comment — and add a witty retort, essentially putting said troll on blast in front of all of his nearly 843,000 followers.
Why does someone of Herbstreit’s stature bother with the trolls?
“It’s become a sport to me,” he told Newsday on Wednesday with a laugh. “I actually enjoy it. It sounds crazy.”
In an age where anybody can make an anonymous Twitter account and start spewing things at anyone, Herbstreit has found a way to deal with the nastier users while entertaining everyone else in the process.
His approach is straightforward and effective.
“I always kill them with kindness,” he said during a call to promote Allstate’s It’s Good Sweepstakes. “‘Hey, have a great Sunday! Nice to hear from ya! Take care!’ Like, I’ll deal them just a quick little backhanded compliment.”
A quick tap of the mute button later, it’s over — troll dispatched.
“No harm, no foul,” he said. “It’s good entertainment.”
It’s a far cry from Herbstreit’s early days on Twitter, when he tried to, as he put it, “reason with” those who had nothing nice to say. That didn’t work too well.
“What I learned very quickly was they’re just angry at life,” he said. “They’re not angry with me or you, they’re angry with everybody. If they’re not cursing me out, they’re on to the next guy cursing that person out. They’re just in a bad spot in life, or whatever it is.”
Read the rest of the article at Newsday where it was originally published
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Kay Adams: Pat McAfee Has Built ‘The Dream’
“it’s interesting because he’s built himself to such a place that he does not need anyone and that is the dream.”
Many in sports media have respect for former NFL punter Pat McAfee for what he has accomplished in his media endeavors, and you can add FanDuel TV host Kay Adams to that list.
“I’m just blown away by the success and by the leverage he has,” Adams said on the My Other Passion podcast. “It is uncanny, it is aspirational, and it is self-made, so it is a beautiful thing. I — of course — watch what he does. I don’t want to be just like him but I do think he is so disruptive.
“He has such a chip on his shoulder. It drives him but I almost wish I could see it relieved a little bit. He’s thriving, he’s happy, and I think the thing that sticks out to me about him is that he’s truly grateful. Truly is grateful for everything he has, his opportunities. He’s worked his ass off for it.”
Adams pointed to McAfee’s recent spat with the NFL over use of the league’s logos as an indicator of not only his success but his influence in the sports landscape.
“He is true to himself but he mostly leads with gratitude, which I think is the epitome of success. But he’s out there show you what can be done. He’s the first, but will he be the last to have that sort of platform? That sort of swing? What he does with the NFL the other week, I’m paying attention to that.
“Because I wanna see: is the NFL gonna bend the knee to Pat McAfee? Does the NFL care what he says? But it’s interesting because he’s built himself to such a place that he does not need anyone and that is the dream.”
The NFL did eventually “bend the knee” and reversed course on limiting McAfee’s use of league trademarks.
John Skipper: Bob Iger’s Return Won’t Effect ESPN
“If you’re going to win the streaming wars, you’re going to have to have sports.”
There have been many questions about what Bob Iger’s return to Disney will mean for ESPN, but former ESPN President John Skipper believes it won’t change much.
Skipper pointed to Iger’s relationships with powerbrokers in the sports world as a positive, and also believes that the “streaming wars” will be won by those who hold the rights to live sports.
“As a moat, to get the pay-TV fees and to get people to pay more money to subscribe,” Skipper pointed to Sportico as the reason for ESPN to still have an agreement with the NBA for linear TV. He later added “If you’re going to win the streaming wars, you’re going to have to have sports.”
Skipper also said the network used to invest in constant studio programming but said that’s no longer a necessity.
“We did that type of programming because the economics were different at the time,” Skipper said.
Warner Bros. Discovery Sports President Departs
“His enthusiasm and light-hearted demeanor are among his most endearing qualities, and they will be missed.”
Lenny Daniels is leaving Warner Bros. Discovery after 27 years with the company.
Daniels is the President of the company’s sports division in the United States, overseeing the contracts and strategic vision for the organization.
In a memo sent to staff obtained by Sports Business Journal, CEO Luis Silberwasser said “While this change will take place right away, Lenny has agreed to work with me to ensure a smooth transition.” He also added “I have enjoyed working with Lenny during these past few months and I respect his decision. Lenny has never been one to place a spotlight on himself; he’s always been quick to shine it on those around him. His enthusiasm and light-hearted demeanor are among his most endearing qualities, and they will be missed.”
The departure by Daniels coincides with a round of layoffs by the company and also the beginning of long-term agreements with the NHL and MLB. The network is also about to embark on negotiations with the NBA for its next media rights deal, with Warner Bros. Discovery CEO and President David Zaslav recently saying “we don’t have to have the NBA“.