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Gus and Marques Johnson Are Energizing Bucks Broadcasts

Jason Barrett

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This isn’t just a gig for them. Gus Johnson and Marques Johnson have demanding careers and full appointment calendars and busy personal lives.

They came here, to Milwaukee, because they saw history, beauty and jazz on a basketball court. And because they were filled with nostalgia and respect.

That’s why Gus Johnson, 48, and Marques Johnson, 59, understand this young, talented and sometimes maddening Bucks basketball team. They help us appreciate the brilliance that can be unveiled in one great play and then allow for commiseration when everything collapses on the next.

It is that viewpoint and fresh perspective that makes Gus Johnson and Marques Johnson a welcome addition to the Fox Sports Wisconsin TV team, as they now complement the 30-year on-air partnership of Jim Paschke and Jon McGlocklin. Gus is working about 20 games this season in a play-by-play role and Marques is working 55 as an analyst, while being paired with both Paschke and Gus.

The next time Gus and Marques are scheduled to work together is Dec. 15 in Los Angeles when the Bucks face the soon-to-be retiring Kobe Bryant and the Lakers at the Staples Center.

They will entertain (Gus) and enlighten (Marques) while bringing their insights and highlights to the Bucks audience.

It’s a new partnership, but not a first introduction.

“When I got the call? It was done,” Gus said. “Bucks games? Yes. Make it happen. I want to do that.”

NBA fans know Gus and his legendary love for the game. That knowledge of the NBA goes back to the 1970s, and his childhood.

“We used to watch a lot of ball, me and my dad,” he said.

Augustine Johnson was the maintenance man at Cobo Hall in Detroit. He’d come home and tell his son about bolting down the floors and putting up the hoops for the Pistons before their games. The father passed down the love of the game to the son, and together they mourned the loss of Bob Lanier when he was traded to the Bucks — to play with Marques.

“It broke everybody’s heart,” Gus said. “Bob is such a good man. He used to come to the Boys Club when I was a kid.”

Gus’ well-known play-by-play career has covered everything from the Champions League, La Liga, English Premier League, Serie A, FA Cup, NFL, WNBA, Major League Baseball and the Detroit Tigers, bobsled and the luge at the Winter Olympics, college football and basketball, mixed martial arts and boxing. But his loyalty remains true.

“No league is better than the NBA,” he said.

This is now his 15th year in the NBA; he worked 13 years calling New York Knicks games and one with the Minnesota Timberwolves.

“It’s art to me. It’s jazz,” Gus said. “It’s Thelonious Monk. John Coltrane. Miles Davis. Dizzy Gillespie. Duke Ellington. I see that every night I’m at an NBA game.”

Marques Johnson was well familiar with Gus’ play-by-play work. He was calling Seattle SuperSonics games in the 1990s when Gus was doing the same for the Knicks. Gus called one of Marques’ all-time favorite games: UCLA and Gonzaga in the 2006 NCAA Tournament: “The steal! Heartbreak city!”

“He just took it home, and made it his own,” Marques said.

Working with Gus was a big draw. But coming back to Milwaukee was more involved for him.

Marques spent seven years here in an 11-year career, from 1977-’84, but it’s not necessarily the five consecutive division championships that first come to mind, or the six winning seasons, or the all-star games or the 10,980 points he scored for Milwaukee.

It was, of course, the inhospitable weather for the Californian. The winter of 1976-’77 was the fifth-coldest in Wisconsin history, and two winters after that it was the sixth-coldest. He also experienced some of our snowier months ever.

“Back then the only thing I knew about Milwaukee was what I’d seen on ‘Laverne & Shirley’ and ‘Happy Days’,” Marques said.

Arriving here with just a polyester overcoat, he remembers leaving the MECCA late one night after a game only to find the lock on his car had frozen. He was alone.

“And I’m panicking, and I’m freezing, and Lloyd Walton my teammate, from Marquette, happened to pass by,” he said. “He showed me the old trick of how to light the lock with a cigarette lighter.

“I had two or three accidents that year driving on the ice. Took out the neighbor’s mailboxes on two or three occasions. You know, you hit the brakes, start sliding — and don’t know how to stop.

“It was just the misadventures of MJ. Everybody kept telling me, ‘The weather isn’t normally this bad.’ I was like, ‘Right. You can have this.'”

He laughs about it now, but there’s an appreciation about it as well. He grew up here. He got strong here. And he would need that strength.

Read the rest of the article in the Milwaukee Journal Sentinel where it was originally published

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NBA TV Announces Playoff Coverage, Gus Johnson to Call Game 2 of Pacers-Bucks

Coverage of games throughout the NBA Playoffs on NBA TV will include pregame, halftime and studio coverage as well.

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(Illustration) Courtesy: National Basketball Association, Warner Bros. Discovery

Warner Bros. Discovery has announced coverage plans for the first round of the National Basketball Association Playoffs on NBA TV, which includes back-to-back nights of live game broadcasts beginning on Monday, April 22. The Orlando Magic and Cleveland Cavaliers will face off from Rocket Mortgage FieldHouse in Cleveland, Ohio featuring play-by-play announcer Kevin Calabro, analyst Brendan Haywood and sideline reporter Lauren Jbara. This will mark Jbara’s playoff debut with NBA TV, which comes after officially joining TNT Sports last fall. Calabro, Haywood and Jbara will also return on Thursday, April 25 at 7 p.m. EST for Game 3 between the Magic and Cavaliers from Kia Center in Orlando, Fla.

The second game of the series between the Indiana Pacers and Milwaukee Bucks will be presented on NBA TV at 8:30 p.m. EST and features the return of Gus Johnson behind the microphone for playoff action. Johnson, who serves as the lead play-by-play voice for college football and college basketball coverage for FOX Sports, will work with Jim Jackson and Dennis Scott on the call from Fiserv Forum in Milwaukee, Wisc.

Over the course of the 2023-24 NBA season, Johnson filled in on select New York Knicks game telecasts on MSG Networks, where he previously served as an announcer and studio host for 16 years. Coverage of games throughout the NBA Playoffs on NBA TV will include pregame, halftime and studio coverage as well.

NBA TV could televise up to nine games throughout the 2024 NBA Playoffs depending on the outcomes of the individual series. Star players such as Paolo Banchero, Damian Lillard, Tyrese Haliburton and Donovan Mitchell are expected to participate across the matchups. The league-owned broadcast entity jointly managed by the NBA and Warner Bros. Discovery is coming off its most-viewed season since 2015-16.

TNT Sports will also present playoff games on TNT and available to stream utilizing the B/R Sports Add-On through Max. Coverage will conclude with the Western Conference Finals with a spot to compete for the Larry O’Brien Trophy in the balance.

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ESPN Averages 3.25 Million Viewers for NBA Play-In Tournament Doubleheader

The matchup between the Philadelphia 76ers and Miami Heat is the most-watched Eastern Conference Play-In game of all time.

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(Illustration) | ESPN Logo – Courtesy: The Walt Disney Company

Four Eastern Conference teams took the court on Wednesday night for the first two games within the 2024 National Basketball Association Play-In Tournament, both of which were broadcast by ESPN. The network’s NBA on ESPN broadcast property began its live game coverage with a matchup between the No. 7 Philadelphia 76ers and No. 8 Miami Heat, which featured stars such as Joel Embiid, Jimmy Butler and Tyrese Maxey.

A dramatic late-game comeback secured a one-point victory for the 76ers and attained an average of 3.40 million viewers on ESPN and ESPN2, which is up 52% over last year’s matchup between the regular-season seven and eight seeds in the conference. Additionally, the game peaked with 5.49 million viewers at 9:30 p.m. EST on ESPN. Play-by-play announcer Mike Breen, analysts Doris Burke and JJ Redick and reporter Lisa Salters were on the call for the game, averaging 3.31 million viewers on the network. An alternate broadcast – NBA Unplugged with Kevin Hart – was broadcast on ESPN2 and co-produced by ESPN, Omaha Productions and Hartbeat and averaged 98,000 viewers.

The 76ers-Heat game attained the spot for the most-watched Eastern Conference Play-In Tournament game of all time and the sixth-largest audience among the 23 telecasts of matchups in the round, which was introduced in 2021. Jon Lewis of Sports Media Watch reported that it was also the most-watched Play-In Tournament game that did not include the Los Angeles Lakers or Golden State Warriors.

The second game of the night featured the No. 9 Chicago Bulls against the No. 10 Atlanta Hawks with Ryan Ruocco, Richard Jefferson and Cassidy Hubbarth on the call. The Bulls ended up winning the game by a final score of 131-116, which attained an average of 3.07 million viewers. This metric is up 31% from the matchup between the regular-season ninth and 10th seeds in the conference last year and is now the second-most watched Eastern Conference Play-In Tournament game ever.

As a whole, ESPN averaged 3.25 million viewers for its broadcasts of the Play-In Tournament across ESPN and ESPN2, which is up 25% from last year. NBA Countdown, which was hosted by Malika Andrews and included analysts Stephen A. Smith, Michael Wilbon and Bob Myers, averaged 591,000 leading into the doubleheader of games. This edition of the studio program was up 52% from the comparable broadcast last year that preceded NBA Play-In Tournament coverage on the network.

ESPN will resume its NBA broadcasts when the Miami Heat and Chicago Bulls battle to attain the final spot in the Eastern Conference playoffs. The winner of that matchup will face the Boston Celtics, starting on Sunday, April 21 at 1 p.m. EST on ABC. ESPN recently announced its Game 1 coverage of the NBA Playoffs, which includes a six-game slate across network platforms over the weekend. David Roberts, ESPN Head of Event & Studio Production, also discussed the coverage earlier this week with members of the media.

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Report: No New NBA Media Rights Deal Expected Within Exclusive Negotiating Window

“Starting next week, the NBA will have the ability to engage in negotiations with other companies interested in the media rights package.”

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Courtesy: Nic Antaya, Getty Images

The NBA is currently in the penultimate season of its existing national television media rights deals with The Walt Disney Company and Warner Bros. Discovery, collectively worth a reported $24 billion over the eight-year contracts. The league entered into an exclusive negotiating window with both broadcasting partners starting on Saturday, March 9, but is reportedly unlikely to reach a new deal before its expiration on Monday, according to Alex Sherman of CNBC.

Even if no deal ends up being reached by the deadline, both companies are in discussions about new media rights contracts with the NBA, as confirmed by the league. These discussions follow a 2023-24 season that garnered an average of 1.09 million viewers across ABC, ESPN, TNT and NBA TV, which is up 1% over last year and represents the highest average across networks in four years, according to Jon Lewis of Sports Media Watch. Both networks will begin broadcasting the NBA Playoffs on Saturday, April 20.

“We continue to have productive discussions with Disney and Warner Bros. Discovery on a renewal of our media deals,” an NBA spokesperson said in a statement to CNBC.

Starting next week, the NBA will have the ability to engage in negotiations with other companies interested in the media rights package. As reported by CNBC, Amazon, Apple, YouTube TV, Comcast (NBCUniversal/Peacock) and Netflix have all expressed potential interest through conversations with the league. Numerous reports have indicated that the league is looking to add a streaming element into its next deal and is looking for an increase in rights fees. The NBA could reportedly look to sell games within the In-Season Tournament to a separate media company, potentially adding a fourth partner in the deal.

Warner Bros. Discovery linear network TBS began airing NBA games in 1984, with TNT following four years later. The Walt Disney Company has presented the league since 2002 across ABC and ESPN, which includes broadcasts of the NBA Finals. Both companies are aiming to launch a new joint streaming venture with FOX Corporation in the fall that would grant subscribers access to games and networks from all three companies.

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