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5 Tips From Rocky Which Can Help Your Talk Show

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If you were born in the seventies and are a child of the eighties, chances are you’re familiar with some iconic movies. Star Wars, E.T, Back To The Future and countless others have stood the test of time and earned our respect and appreciation but there’s one particular series that I hold in high regard.

I’m talking about Rocky, which has now added a new twist with the recent release of “Creed”.

Creed06467.dngI had a chance last weekend to see the movie and I thought the writing, production, and story created by Ryan Coogler was brilliant. There was a connection between the past and the present and the general public seemed to agree because the film has produced nearly 70 million dollars in 2 weeks.

After watching “Creed” with my son Dylan, I realized that he hadn’t been exposed to the Rocky series. I felt he’d enjoy it and connect to it the way I once did, so I picked up the Rocky 1-4 DVD set and this past week we started watching them one by one. As I expected, he loved them too.

I began thinking about the reasons why I felt a connection to those films and why my son who’s nearly thirty years younger felt the same. For a film to span generations and deliver the same reaction, it has to have certain ingredients. Consider that Rocky 1-3 each generated over 200 million dollars, and Rocky 4 produced 300 million. If the formula leads to that type of success, I’m interested in understanding it better.

What I discovered was that the same reasons my son and I love Rocky, are the same reasons the best sports talk shows stand out. There are many components in a show that help it resonate with an audience which is constantly being bombarded with distractions. I think you’ll agree as you sort through this piece, that the similarities between the two are very similar.

rocky3aEvery Talk Show Needs A Villain – In Rocky you get some of the best of all-time, Apollo Creed, Mr. T, Ivan Drago, etc. Whether it’s Apollo’s insults towards Rocky and painting him as a hopeless bum, Mr. T verbally attacking Rocky’s wife and sending his trainer Mick to his death, or Drago killing Apollo inside the ring, all of those characters evoke an emotion of anger and frustration and make us more sympathetic and emotionally attached to the Rocky character. When you hear Drago say “If he dies, he dies“, it’s impossible to not want to jump through the screen and hit him yourself. That’s what a villain brings to the content experience.

If you look at it from a talk show perspective, the villain usually comes in the form of a central figure on the day’s biggest topics. For example, “The NFL Referees blew the call and screwed us“, “Greg Hardy should be cut by the Dallas Cowboys but Jerry Jones is asleep at the wheel“, “Dave Stewart and Tony LaRussa got fleeced by the Braves and have damaged our future“, “Jed York’s ego caused the 49ers to lose Jim Harbaugh and become mediocre“.

Whichever example you use, when we highlight a topic that is timely and built around a polarizing figure or questionable decision, it puts the host in the hero position. This makes the audience pull for you and it keeps them engaged in your content. Most people in the world root for good over evil and they want the underdog or blue collar guy to knock off the favorite or white collar individual.

The one exception to this is when you have a talk show that is built around a controversial figure. Love and hate are two big reasons why audiences tune in and a big part of why shows like First Take and Bill O’Reilly generate the buzz and success that they do. Regardless of your personal feelings towards them, they embrace the role of the villain and in doing so, they grab your attention.

If you paint an effective picture of a character and outline why they deserve our wrath or attention, you place yourself inside the crowd and 99 times out of 100, they’re going to stand right by your side. Even if they don’t though, they’re still invested in what’s being said and that’s what matters most in measuring success.

rocky1aEvery Talk Show Needs Laughter – Rocky delivers some memorable one-liners that are still remembered forty years later. Classics such as “Women weaken legs“, “You’re going to eat lightning and crap thunder”, “I feel like a Kentucky Fried idiot” and “Why do I want to fight? Because I can’t sing or dance” stay with us because they’re timely, well executed and offer a nice change of pace. By creating moments that allow us to laugh, it breaks things up and makes the dramatic scenes stand out more.

In a talk show, the same challenge exists. Every host can hit hard with opinions, interact with or take on a caller, and ask a good question of a guest, but when the intensity is building, do you have the clock in your head and the wit and creativity to mix it up by offering a strong one-liner? If not, do you have a go-to drop to help emphasize your points in a funny fashion? Can you keep the audience on the edge of their seat wondering if today will be the day you have them emotionally angry, happy, sad, or laughing?

Being naturally funny and self-deprecating goes a long way with people. Those who can pull it off will find the audience sees them as being human, relatable and capable of not taking themselves too seriously. Those who can’t are usually perceived as being unapproachable, out of touch or even worse, a complete asshole. We can all be on a quest to find the truth in sports and seek to deliver opinions that rattle a person’s bones, but when you allow and invite light hearted moments to become part of your daily experience, you benefit a lot more from it.

rockycastEvery Talk Show Needs a Great Supporting Cast – In Rocky, Sylvester Stallone plays the lead role and as great as he is, he earns legendary status because he’s surrounded by great villains (Creed, Drago, T) and a memorable supporting cast (Adrian, Paulie, Mick, Thunderlips, etc.). These people play a vital role in helping introduce love, sadness, drama, anger and doubt into the story and without them the movie would miss the mark. Every twist and turn in the Rocky series, revolves around those words and every key moment includes those people.

Now think about it from a talk show perspective. Do you have an update anchor involved in your program? Does the producer play a role? Do you use your voice guy or callers to add to the content? Are there set guests who are with you daily or weekly and have become a part of the show’s dysfunctional family? Maybe the Program Director or General Manager is brought into the show as “The man” trying to hold you back. You can use created voices/characters too.

Regardless of the approach, all of these things contribute to the show’s entertainment value. Rather than going it alone and focusing on yourself, think about how you can use others to further lift the show and help you showcase the multiple sides of your personality. The more you offer to the audience, the harder it is for them to change the dial.

rocky2aEvery Talk Show Needs Authenticity – One of the real beauties of the Rocky character is that he represents everyone in the world who’s trying to make ends meet to survive and prove they’re not a failure. He’s a normal guy from the streets of Philadelphia who was given an opportunity and took advantage of it, even when the whole world doubted him. He may not be the sharpest tool in the shed but he’s kind, respectful, funny, genuine and honest. We see a man who might not be the best in his sport, but has heart and courage and is willing to try. Those qualities make us root for him. He’s the real life version of David overcoming Goliath.

As a personality, you have to be yourself and put yourself on display. Every positive attribute and every flaw should be showcased every single day. When people know who you are and what you represent and can count on you to be consistent, it makes it easier to listen to you. People tune in for hosts for multiple reasons but if they feel like you’re putting on an act or holding back, they’ll sniff it out and stop listening.

Who you are on the air should be reflected by who you are off the air. What we see on social media or when a camera is on, should be consistent with the person we listen to through the speakers. Sometimes people feel the need to try and change their voice to sound stronger or play a character on the air to generate bigger buzz and it may work for a little while but it can’t be sustained. Being yourself, embracing your strengths and weaknesses, and not being afraid to invite the audience in, are things you can do until the day you retire.

rocky4Every Talk Show Needs Drama – If there’s one quality that separates a Rocky movie from many others, it’s the film’s consistent ability to produce high level drama. From Balboa’s quest to connect with Adrian, to his troubles with Paulie, to his issues with Mick, to the loss of people close to him, to the fight’s themselves, each movie provides twists and turns which leave you emotionally spent.

If you’ve watched these films and didn’t feel a sense of nervousness or excitement when Apollo slid down at the count of 9 and Rocky won the title, or when Mr. T says “My prediction? Pain!“, or when Ivan Drago utters “I must break you”, then get your pulse checked immediately. Each movie delivers a powerful story that is easy to connect with and the journey through that story is what makes it important to us.

It’s no different than what you deal with each day when building topics on a talk show. Any host can hit the airwaves and ask “How confident are you that this team can make the playoffs“. It’s low hanging fruit. You give an opinion on a timely issue, relay a few stats, build some hope, generate calls and tweets, and then sign off and go home.

rocky4aBut is that memorable? Will it leave your audience confused, excited, nervous, angry and talking with their friends and families about what they heard on your show? No!

What works is when you can dig deeper into a topic and find a creative and compelling way to tell the story. That stirs emotion.

Think about some of the items I’ve mentioned above. Does the story include a villain? Does it include laughter? Are their others in the show adding something different to the discussion? Is there conflict? What parts offer me hope and which ones have me concerned?

Once you have those elements, then it comes down to the headline you create, the way you frame the story, and your ability to extend the conversation in a compelling way.

Close your eyes for a second and envision one listener in a car listening to you. Can you hold their attention for five minutes? Ten minutes? If you can’t, you’ve got no ratings.

The way to invade someone’s mind is by being authentic, offering a firm position, using facts to support your stance, and delivering the story creatively.

colinThe reason Colin Cowherd stands out to so many in our industry is because he’s an amazing storyteller. He doesn’t go into a show reliant on phone calls and he doesn’t take the bait on simple topic points. He also puts time into writing some of his opinions and analogies and he understands when to stick to the script and when to toss it aside.

For example, if Colin was hosting a local show in Arizona today, I doubt you’d hear him build a segment by asking “Did the Diamondbacks give up too much for Shelby Miller“. The obvious answer is yes and with that response comes little drama, suspense or unpredictability. If the audience can figure out the answer without having to think too much about it, then why would they stick around to listen to you?

While I’m no nostradamus and not inside Colin’s brain, I do think that if he was hosting locally in Arizona today, he’d offer something different on the subject. I’d expect him to use the topic as a starting point for explaining why in life you sometimes pay more for things than what they’re worth, and how a short-term benefit can often be worth the long-term pain.

That’s what a great storyteller does. They look beyond the headline and search for ways to make it interesting, making sure that drama is a part of every single conversation.

By taking this path, it makes the local listener forget about how much the team gave up and gives them a chance to see the story from another perspective. You think they’ll care as much about Miller’s asking price next October if it results in a World Series title? No!

By approaching it differently and more creatively, it lends itself to becoming content that lives in the mind of the audience well beyond the show. And that’s what counts.

rocky3Think for a second about the Rocky story and picture it as a real life topic today. Some hosts would hit the airwaves asking “Do you think this underdog can shock the world and knock off the champion? Your calls and tweets next“. They’d give their opinion, field the audience’s reaction, maybe invite a guest or two on the show, and then blame the subject matter if the ratings for the segment were low.

But if you took a great storyteller like Sylvester Stallone or Ryan Coogler (writer and director for “Creed”) and gave them the microphone, you’d be taken through a very different emotional experience with the content. Based on the results their films have produced, I think they’d do ok in the ratings!

Because they concentrate on telling a powerful story that can move an audience and they incorporate all of these qualities above, we’re still discussing these movies forty years later. The only question now is, when will there be a Creed 2? And will it be as successful as the first one?

Ask yourself, “Is my show selling out the theatre on a daily basis“? “Do I leave people wanting more like “Creed” has? Am I incorporating these qualities into my show? If not, you may want to consider it. Who knows, they could help you stay relevant for the next forty years!

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ESPN Chairman Jimmy Pitaro To Speak At The 2022 BSM Summit

“Having Jimmy with us will allow our attendees to learn how ESPN views the current sports media landscape in order to better understand where the business is headed in the future.”

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The largest player in the sports content business today is ESPN. From television to radio to streaming, social, podcasts, websites and more, the network remains a force in satisfying the appetites of sports fans around the globe.

But creating sustainable global success isn’t easy. It requires investing billions of dollars in key programming partnerships, holding off competitors who seek to elevate their own standing, and hiring and retaining talented professionals and providing an environment for them to thrive in. If that wasn’t difficult enough, a company must also embrace new technology, and accept that certain things will fail while pursuing a path to excellence.

The man charged with making sure ESPN thrives in each of these areas is Chairman Jimmy Pitaro, and I’m excited to share that he’ll be joining us in March in New York City for the 2022 BSM Summit.

I’ll have the pleasure of spending 35 minutes on stage with Jimmy discussing the state of the sports media industry, the opportunities and challenges facing operators in 2022 and beyond, the growth of sports betting, network radio, podcasts, subscriptions, social, and many other issues. No matter what space we’re talking about, ESPN has held a dominant position among all media brands. Having Jimmy with us will allow our attendees to learn how ESPN views the current sports media landscape in order to better understand where the business is headed in the future.

Jimmy has been with the Walt Disney Company since 2010. He became ESPN President in 2018 and was elevated two years later to his current role as Chairman of ESPN and Sports Content. You can learn more about his professional background by clicking here.

A reminder that the 2022 BSM Summit is an industry-only event. You must work in the media business in order to attend the show. This includes sales, public relations, advertising agency professionals and agents, as well as programming folks. If you haven’t had the pleasure yet of attending the Summit, feel free to visit our YouTube page to see some clips from past shows. It’ll give you an idea of what you can expect. You can also see the full list of speakers scheduled to appear at our 2022 show by visiting BSMSummit.com. We’ll announce a few more executive additions to March’s event later this week.

For those who manage brands and have joined us before in New York, Los Angeles and/or Chicago and are planning to come but haven’t bought a ticket yet, please do so asap. Seating is limited and once we’re full, we can’t add seats inside the room. You can also take advantage of a great hotel deal ($109 per night) with our partner Hotel Edison by clicking here.

One additional note, for those who are concerned about traveling, there is an opportunity to buy a virtual ticket. This year’s show is available both online and in person. For those planning to join us in NYC, in addition to receiving your live ticket, you’ll also get an online account so you can view the event on-demand afterwards. This can be especially helpful if you wish to replay a session or use any information afterwards to help members of your team. A big thanks to our virtual partner Nuvoodoo Media for helping make it happen.

We’re just 49 days away from putting on a spectacular show for industry folks in the big apple. We hope to see you there!

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BSM, BNM Ready To Grow In 2022

“We’ve ended 2021 with record high’s for monthly traffic and social impressions, and our client and advertiser base the best its ever been thanks to the support of outstanding partners.”

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It’s commonplace in our business to self-reflect when a new year full of possibilities arrives. We should probably do it more often rather than reserving it for the final day of the year or the first day of the next, but in the media business, finding time isn’t always easy.

As I look back at 2021, and the obstacles, adversity, accomplishments, enlightenment, and unpredictability that awaits BSM and BNM in 2022, I’m grateful to be able to do work that many enjoy and benefit from. Since I left the programming world in 2015 not a day has passed where I thought ‘I need to get back to running a radio station‘. That may sound crazy considering I spent two decades inside of buildings, loving the job, and living and breathing it 24/7, but from the second I moved into this space, I knew it was where I needed to be.

I had my fun building brands, chasing ratings, leading corporate programming calls, and making good money, but that restricted me to working in one city for one company with one brand and one staff. Now, I get to wake up each day and help clients in multiple cities, and run my own brand, collaborating with a great group of people to tell stories about the business we love. Combine that with hosting an annual conference, working with advertising partners and industry friends to create cool content and examine ways to grow their businesses, and connecting with folks to stay plugged in on details that others won’t know about until weeks or months later, and I consider myself very lucky. The added bonus, I get to do it in running pants and t-shirts inside the comfort of my home office/studio.

But with operating a business comes a different set of challenges. In 2020, we ended the BSM Summit on a high only to watch the entire world spin out of control weeks later due to the Covid-19 pandemic. That created a bunch of short-term issues, which fortunately we were able to overcome. Fast forward to this year, and we’ve ended 2021 with record high’s for monthly traffic and social impressions, and our client and advertiser base the best its ever been thanks to the support of outstanding partners. I never assume we’re in the clear because things can change quickly, but the support we’ve received is appreciated. It fuels me to reinvest in others to continue growing our operation and helping the industry.

So let’s talk a little bit about how we’re doing that in 2022.


First, we merged Barrett Sports Media and Barrett News Media in May 2021 to bring news and opinion from both the sports/talk and news/talk worlds under one roof. We tried running them independently initially but that wasn’t the best strategy for a new brand. Since bringing them together, BNM’s exposure has increased, the content has been read more regularly, and though we have more to do to get the brand on par with BSM, we’re making progress. BSM had a 5+ year head start on BNM, and though I know at times it may seem weird to read a sports media and news media story on the same website or social media account, as I tell those who ask, sports and news have mixed together since the invention of television, radio and newspapers.

Boosting BNM’s awareness and content is a goal for 2022, and to do that I want to share two things we’re creating to help us make progress.

I’m excited to share that we are launching The BNM Rundown. This will be a newsletter we distribute 3x per week (Monday-Wednesday-Friday) via email similar to what we’ve done with the BSM 8@8. The Rundown will go out around 5pm ET on each of those three days, and it’ll contain ten (10) news media stories, five (5) advertising slots, and the latest stock prices for radio groups. There will be additional content and advertising added in the future, and we may increase delivery to five days per week down the line. I’m happy with the layout and think you’ll enjoy it. If you’d like to receive the BNM Rundown or discuss advertising opportunities inside of it, click here to sign up. A big thanks to Ryan Jaster for all the work he’s done getting it ready for distribution.

In addition to the newsletter, 2022 will become the first year where we roll out BNM’s Top 20 of 2022. Similar to how we’ve produced the BSM Top 20, we are going to do the same for the News/Talk format. Categories will be announced at a later time, and we’re expecting to present our results towards years end. There’s a lot to be done to make it a success, but if we’re able to do for News/Talk what we’ve done for Sports/Talk during the past 6 years, I’m confident folks will appreciate it.

When I look at BNM right now, I see a number of excellent writers on the site. If you’re not reading Pete Mundo, Jerry Barmash, Douglas Pucci, Rick Schultz, McGraw Milhaven, Ryan Hedrick and Eduardo Razo, you really should. Each of those guys have been rock stars for the brand, but we need more help, especially another columnist or two. If you work in news radio or TV, love writing, and live and breathe the business, email: JBarrett@sportsradiopd.com.

Though we do need to add columnists, a bigger hole has been a dedicated Assistant Content Editor. I’ve poured my heart and soul into BSM over the years, Demetri Ravanos has as well, and that’s helped us build a strong connection with sports radio folks. For BNM, that love, interest, and unwavering passion for telling stories about news radio and news television has been missing in the editor role. Though frustrating at times, it’s all part of building a brand. You have to go thru a few things before it all starts to click. Now after talking to a bunch of talented people over the past two months, and thinking about the brand’s need for TLC, I’m happy to announce the internal promotion of Eduardo Razo.

Since joining us Eduardo has been a steady fixture on the site, writing news, scheduling social posts, and putting an extra set of eyes on the content that comes in from our team. He cares about the site being clean, conducts himself neutrally and professionally when adding news, and he believes in the brand. If hours go by and the site doesn’t have new content, he’s the one who points it out. When Eduardo first joined us he was just learning the ropes. Over the past fifteen months he’s been consistently excellent, and I have no doubt he’ll make even more progress in his new role as BNM’s Assistant Content Editor.


Making sure Eduardo has support to help him though is also important. I’d love to be that person myself, but client projects require much of my focus, so having a strong #2 is key. I’ve been lucky to have a great one in Demetri Ravanos who I’m excited to share is being elevated to the new role of Director of Content. In his new position, Demetri will continue producing columns, creating original feature stories, and hosting a weekly podcast. He’ll also be responsible for daily social creation and scheduling, working with yours truly on client projects and Barrett Media events, recruitment of writers, growth of the BSM Member Directory, BSM merchandising, additional BSM audio projects, and oversight of BSM and BNM’s Assistant Content Editors.

That last line implies that there will be multiple editors involved in shaping BSM and BNM’s content, and with Demetri and Eduardo promoted, that means we’re adding someone to help grow BSM. I’m thrilled to welcome Ian Casselberry to our team as BSM’s new Assistant Content Editor. Ian is familiar to many in the sports media universe for his work with Awful Announcing and The Comeback. He’s also contributed to Bleacher Report, Yahoo! Sports, SB Nation Detroit, and MLive.com among others.

I’ve read Ian’s work for years and have always appreciated his passion for sports radio and sports television. Adding someone with his experience, creativity, and attention to detail has been a huge priority for me. I’m looking forward to turning him loose on January 17th when he officially begins working with us. Under his direction, and in tandem with Demetri and I, we’re going to aim to produce more quality sports media content, and continue expanding BSM’s footprint across the industry.

As awesome as all of these moves are for creating interest in reading the site, if you don’t have someone in position to help sell it, the upside is going to be limited. For the past six years I’ve been the one making those sales myself. But I’ve also had to be a consultant, social scheduler, content creator, summit organizer-creator-host, finder of new clients, and the one in charge of billing and payroll. I love being busy, but a brand’s potential can’t be maximized without help.

Placing the company’s sales efforts in someone else’s hands though requires trust. I’ve learned the past few years that unless you’re inside my world and understand everything that goes on with BSM and BNM, it’s not an easy brand to sell. Media sellers are used to working with more assets, bigger dollars, and they expect things to move faster. They’re also used to corporate environments where a crew provides support from the beginning to the end of a sale. That’s not how it works here. This is more of a family business. Our success depends on one on one relationships, accessibility, being a self-starter, and patience. It means keeping in touch with industry friends and partners even when there isn’t a sale to be made. Nobody knows this brand, business, and who we serve better than the person who’s lived it with me for the past six and a half years, Stephanie Eads, my new Director of Strategic Partnerships.

Not only has Stephanie worked in sales and customer service most of her adult life, she’s honest, organized, and outstanding with people. She’s been exposed to every aspect of my radio life for the past sixteen years, and if you’ve been to a BSM Summit before then you already know how on the ball she is at making sure things get done. This is something we’ve talked about for years, but the timing was never right. Now it is, and I’m excited to watch her blossom. Having her add extra support to help me with billing and payroll is an added bonus.

The BSM brand will also welcome a few additional writers starting this week. First, I’m glad to have Danny O’Neil joining us as a weekly columnist. I got to know Danny in Seattle at 710 ESPN Seattle over the past six years, and he’s always been smart, passionate about media, and an exceptional writer. He’s now based in NYC and his debut column will hit the site this Friday. Also joining us in a daily news writer role is Will Dundon. Will is based in Nashville where he works as a producer for 102.5 The Game. Having him involved will help us stay on top of day to day news stories.


In terms of upcoming content, the BSM Top 20 of 2021 will be released February 7-11 and 14-15. The series moves back a week this year in accordance with a later Super Bowl date. During the seven day span we will highlight the best local sports radio stations, program directors, and morning, midday, and afternoon shows. We will also recognize the best national sports talk shows and original sports podcasts. To do that, we will once again involve more than 50 program directors and executives in the voting process.

One thing we will do differently this year is create an extra piece which recognizes the top performer in twenty smaller categories. These will be determined by a combination of BSM staff and select experts for specific fields. Some of these categories will include Best Sports Betting Content Brand, Best Wrestling Audio Show, Best Sports Radio Social Brand, and more.

After the Top 20 concludes, we’ll turn our attention to the 2022 BSM Summit, which is scheduled for March 2-3, 2022 in New York City at the Anne Bernstein Theater. The show will also be available virtually for those who can’t attend in person. I’m excited about the guest speakers we’ve lined up for this year’s event, and have more tremendous additions to announce later this week and next week. I realize the Omicron/Covid-19 situation has created some concern over the past month, and we continue to monitor the situation closely. As of today, we’re planning to host the event. If the situation were to worsen and we couldn’t keep people safe and comfortable, we’d reschedule the show. I’m hopeful of seeing familiar faces and many of sports media’s best and brightest in sixty days. If you haven’t bought your ticket, log on to BSMSummit.com and do so before you’re on the outside looking in. In the meantime, stay tuned to this website and the BSM 8@8 for details. We should all know more January 15th when New York State updates everyone on their mask ordinance.

Other content projects are in the works as well for March-December. We’ve got a number of ideas we’ve talked about for March Madness, and the NFL Draft. Items like last year’s Meet The Market Managers or a programmer’s version of it may also land on the content calendar. Not to be forgotten is the importance of continuing to improve the BSM Member Directory to help people stay informed, ready, and land in front of the right decision makers when job openings arise. Seeing a few of our members earn gigs the last 4-5 months of 2021 was very cool, and we hope to see more of that in 2022. Last but not least, I’m hopeful of giving the website a new layout in either quarter 2 or 3.


As I bring this column to a close, I’d like to remind you that BSM and BNM exists because we love the business and advocate for it daily. Since 2015, I’ve prioritized professional storytelling, research, industry news, relationship building, social media marketing, and consulting. Inside information and building relationships are important, and sure, it’s occasionally fun being first, but I’ve never worried about clicks, scoops, cash grabs or ruining reputations to elevate my own. I try to think about the big picture, even if it means missing out in the short-term. That applies to who I work with in a consulting capacity as well as how I operate the site. There’s no better example of it than last week. Most of our crew had the week off. It was tough missing out on stories when we were taking a mental timeout, but people come first. If you want long-term productivity and a staff to stick with you, support and sacrifice are essential.

If there’s one thing I know, this outlet has been a great resource for industry professionals. I wasn’t as fortunate during my studio days to have a site this rich in content to learn from, debate with, and stay connected to. We’ve hired 20+ contributors to help serve the industry, and I’m honored to have each one of them here. The additions we’ve made to improve the brand in 2022 will make us even better. We’re not perfect by any stretch, but we try to be fair and accurate. I also try to be accessible, especially when difficult situations arise. There are going to be times when our crew deliver strong opinions or tackle sensitive issues, and when those instances occur, I hope you’ll remember what I said about accuracy and fairness. We won’t operate as shills for the industry but we’re also not going scorched earth on folks.

Our goal here is simple, help folks stay informed about the sports and news radio/television formats, overdeliver for clients who place their trust in us, connect our advertising partners and members to others who can benefit from their services, and give industry people access to content from other professionals so they can do their jobs better.

If we can do these things consistently we’ll be in great shape. If we miss along the way, we’ll clean up the mess, and try to learn from it. We’re nine months away from celebrating seven years in operation, and we couldn’t have made it this far without your full support. Thanks for riding with us, now let’s make 2022 a year to remember.

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Black Friday Sale TODAY For 2022 BSM Summit Tickets

“BSM’s Black Friday sale on Summit tickets will begin at 12:01am ET on Friday November 26th and expire at 11:59pm later that same night.”

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There are less than 100 days remaining until the 2022 BSM Summit takes place in New York City. We’ve announced 31 participants for the show so far, and have more to reveal in the weeks and months ahead. I think you’re going to like what’s still to come.

Putting this conference together isn’t easy. It requires months of meetings, brainstorming, promotion, selling sponsorships, pursuing speakers, and creating everything that attendees see on stage over a two day period. I’m thankful to have help from some amazing partners, but as I’ve mentioned previously, this isn’t an event that makes us rich or ends with 5-10 new clients signing up to work with BSM. The goal each year is simple, make sure the conference is valuable for those who attend, and don’t run BSM out of business by doing it. As long as those two things remain solid, it’s worth doing.

Some might wonder, why go thru months of headaches if you’re not going to break the bank or immediately add clients. That’s fair to ask. If you look at it from a pure business standpoint, one could easily make a case that pouring this type of energy into something else could be more lucrative. But money was never the motivation for doing this. I felt the sports media industry lacked a signature event where smart, successful media professionals (who don’t often cross paths) could gather at one location to laugh and learn together, and I wanted to change that. If over a two day period attendees could gain insight, information, ideas, and introductions, it’d put everyone in a stronger position to remain successful.

I’ve unapologetically loved the sports media business since I started listening to Mike & the Mad Dog on WFAN and watching SportsCenter on ESPN. I was fortunate to live and work in a number of cities over the past two decades, learning how different companies and people operate, and I remain involved today thru my work with BSM. I mention this because I also know media people. They tend to wait until the last minute to book hotel rooms, airfare, and purchase tickets, even if they can save money by acting sooner. I know, I used to do it too. I can’t control when you book your room or plane ticket, but I do want to give you an added incentive to buy your ticket to this year’s show. Seating is limited, and once the last seat is filled, that’s it. We can’t make extra room.

With that in mind, most of you are either taking today off or working inside a much quieter building. If you’ve thought about coming to the Summit, take 5-10 minutes to log on to BSMSummit.com to take advantage of our special Black Friday sale. We’ve reduced tickets for the day, so whether you’re planning to attend in NYC or watch the conference online, there’s a discount to help you out. Just $199.99 for live tickets, and $124.99 for virtual.

BSM’s Black Friday sale on Summit tickets expires at 11:59pm tonight. In the meantime, Hotel Edison in NYC is offering rooms for just $109 + taxes to Summit attendees. Click here to take advantage of the special room rate we’ve secured for this year’s show. Those of you planning to fly to NYC for the show, there have been a ton of great deals offered by American, Southwest, United, JetBlue and Frontier. It might be worth checking into today since Black Friday often has even better sales on travel.

If you’re interested in learning more about the industry, staying a step ahead, forming new relationships, strengthening existing ones, exploring potential business deals, and celebrating the business you’re in, I hope you’ll join us either online or in New York City for the 2022 BSM Summit. I’m making it easier on you, by offering lower ticket prices today. The rest is up to you!

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