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Creating a Great Marketing Plan Around The Army-Navy Game

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If the opportunity presents itself in the future, do yourself a favor and take in the Army-Navy game. It’s an experience you’ll remember and it’s one of those games that makes you feel great about living in the United States of America.

army4Ironically, I live twenty minutes from West Point and have had the chance to attend numerous Army football games during the course of my lifetime. But the energy level and big game feel that exists when Army and Navy battle on a football field is very different. Even if you’re not a big college football fan, you can’t help but get caught up in the excitement.

The game itself went down to the wire (Navy won 21-17), and produced a number of twists and turns to keep everyone on their feet, but there was a media angle which stood out and I thought it was worth sharing with you in this column.

content-mattersOften in sports radio, we’re tasked as programming teams to create excitement for a sponsor who’s spending good money with the company and wants to be involved in the content. Programmers get defensive when they hear that because the product is what the audience tunes in for and when bad/forced content enters the mix, listeners leave. If your main job responsibility is to generate ratings, it’s difficult to sign off on accepting content on your airwaves that is going to negatively impact your numbers.

However, the real reason why ratings matter is because they’re used to help station’s make money, and reps have one job to do too – add revenue! A rep is not going to admit that their suggestion is flawed or that an idea is bad when they see dollar signs and I can’t blame them for that. They’re human and trying to fatten their wallet and maintain stability with their employer.

But, they also shouldn’t be surprised or upset with the programmer, when they try to maintain the brand’s integrity, grow ratings and do what’s best for the audience. A good rep won’t be afraid to say no or direct a client towards a different path, but many salespeople are so concerned about hitting their monthly budget that they’ll grab the money, run, ignore the details, and try to repair the damage afterwards.

pizzaI remember being in a situation where one of my former morning shows agreed to do some work with a national pizza chain. As part of the partnership, they’d read LIVE endorsements, make a monthly appearance at three local establishments, and then film a video at one of the locations where they were taught how to make pizza. The client also bought recorded commercials, website and social media ads and text message sponsorships.

Sounds simple right? Well, not exactly!

The client kept pushing the rep for more, after the deal had been agreed to, and the rep was so worried about losing the business that they threw in a sponsorship of the station’s mobile app for free for three months.

But that once again wasn’t enough.

pizza2The client threatened to pull the sponsorship unless the station agreed to have the morning show go out on a one-day delivery run which would be promoted on-air, online and on text. I spoke to the morning crew and shared the dilemma with them and because they were good guys who were willing to try and keep clients invested in the brand, they agreed to do the delivery day to try and save the sponsorship.

Next, we agreed on the local towns where the guys would do their deliveries and on the day of the event, the local stores had their phones ringing off the hook. Business was up 30-40% for the day and we felt the promotion was a success.

Except, the client was once again, not satisfied.

This time, they were not willing to give us credit for their growth because the orders came in by phone and in towns where they already were performing well. They wanted some of their less successful locations to see an increase in activity, and they only wanted to count orders that were placed through the order button on the mobile app. None of this was communicated to me or the morning team prior to the promotion from the rep or the client.

At this point I was frustrated. I sat down with the rep and our national sales manager to ask how much money was being generated with the sponsorship and what their plan was to gain control of the account. The amount we charged was below expectation and their was no plan in place to get on the same page with the client.

enoughGuess what happened next? You guessed it, the client called and threatened to pull their business again. Except this time, they’d consider staying on board if the morning show did another delivery appearance in a town of their choosing.

I knew the client was taking advantage of the situation, and our rep was fearful of standing up to them, so I chose to protect my guys and the product, and decline to do anything further until a meeting was held with all involved.

The client wasn’t interested in meeting and when they pressured our rep to give in or risk losing the account, including this time having our guys do the delivery day in their own vehicles in a bad part of town, I declined and we had to walk from the business.

moneyRather than sticking up for myself, our people, and the brand, and reeling in the client, the rep and sales manager got ticked off at the programming team and pushed our boss to make a decision on the situation. They could only see the money in front of them, not the process or effectiveness of the campaign or the way that it had created a divide with the programming department. Luckily our GM was aware of the situation and ruled that the client had to be dealt with differently and offered something else or it would be passed along to another rep.

I share this story because it’s a classic case of not managing the client’s expectations and not working with them to create the right game plan. The client didn’t understand how to use the radio station and its people to increase their business and by being unwilling to listen to how to use the product properly, and not receiving the right direction from the rep, it cost them time, money and results.

IMG_6767How that applies to this article is simple. If you watched the Army-Navy game on television, listened to it on radio, witnessed it in person at the stadium, or read about it anywhere online or on social media, you couldn’t avoid seeing USAA as the game’s sponsor. They did an outstanding job of “owning” the game without interfering with it.

What does USAA do? They proudly serve millions of military members and their families with competitive rates on insurance, banking and investment services.

Seems like a great natural fit right? Well, it is!

usaa4The company understands their target audience, and by sponsoring this game, they’ve positioned themselves well to reach the people they’re after. From the field to the stadium signage to the ticket stubs, everything about the game had USAA involved in it, but they never got in the way of the actual event.

During the radio row event on Friday and Saturday, every radio station host that I spoke with, was not only excited to be there, but felt it was a positive association for their station and show. They mentioned it being one of their favorite trips of the year because unlike the Super Bowl, they didn’t feel pressured to accept guests who’d take away from the show’s direction. An all you can eat Fogo De Chao dinner on Friday night and post-game party at Xfinity LIVE on Saturday night also made them feel important and appreciated.

zuckerMuch of that credit goes to Jimmy Shapiro and Dan Zucker of the Zucker Media Group who have worked with USAA for the past few years to create the event. Jimmy and Dan have a background in sports radio so they recognize what hosts, producers and the audience are looking for, and that allows them to work with USAA to create a great situation for everyone.

USAA also deserves some praise because they respect Zucker’s judgment and follow their lead on creating a great radio experience. That willingness to listen, led to WFAN, WIP, KNBR, WFNZ, WBAL,  KFAN, KJR, Mighty 1090, Arizona Sports 98.7FM, 104.3 The Fan, 105.3 The Fan, 106.7 The Fan, 104.5 The Zone, SiriusXM, Yahoo Sports Radio, Sports Byline, ESPN Las Vegas and ESPN San Antonio ALL broadcasting from the event this year.

army314 of the top 25 markets were present, along with three national networks, and the locations targeted were not only established sports radio brands with good ratings and established audiences, but they were also in areas with strong military representation. That’s smart targeting by Zucker Media and USAA.

By having each of those brands broadcast from the event, and making the trip worthwhile, it tells the station’s programmers that they can trust the organizers to do a quality job. When you earn trust with operators, it goes a long way towards developing a strong long-term relationship.

usaa3Not only did USAA receive coverage on some of the top performing stations in the country, but they helped their own image by having people like Roger Staubach, John Feinstein, Sal Paolantonio and Kirk Herbstreit promote the game on their behalf. When those type of personalities spin the message for them, it makes the content more memorable and less likely to be rejected by the audience. If USAA was asking brands to put on the company’s local insurance reps to promote the game, it’d be a very different story.

In evaluating the sponsorship, USAA found a fit that aligns perfectly with their company objectives. Every association with this game benefits them well, including the title “America’s Game“! That’s an easy line for the audience to recall and promote.

When you have a great product and connect it with a sponsor which has a natural fit and understands how to benefit from the association, this is the kind of success that can follow:

  • Over 69,000 in attendance for the game
  • The highest television ratings for the Army/Navy game in nearly two decades
  • An increase in television ratings for the game for the fifth consecutive season
  • Radio promotion on 23 radio shows and 3 national networks on Friday and Saturday
  • The top trend on Twitter including social promotion from numerous high profile personalities

armynavyThe Army-Navy game and USAA partnership has paid great dividends because everyone understands the objective and how to promote the game. The company realizes that the campaign is built from awareness and positive association, and the star of the promotion is the game itself.

Because USAA doesn’t try to get in the way of the game and simply uses it as a way to further brand themselves, they’re well received. This makes people more likely to look to them when needs arise in their lives.

As a customer of USAA myself, I was impressed with their approach. Every piece of media had their name attached to it and when a company develops a solid reputation and connects themselves to other quality programs, it reflects good judgment and makes you feel good about supporting them.

It was evident that a lot of time, thought and creativity went into the marketing campaign for this game and because of it, USAA will see their business grow. Hopefully the members of that pizza chain were taking notes.

Under The Radar:

Seth Everett filled in for 790 The Ticket in Miami this past Saturday. No word yet on whether or not he will appear again on the radio station.

Jim Bowden is doing less hosting on SiriusXM’s MLB channel. Bowden’s ESPN responsibilities have kept him busy during the MLB off-season. Former MLB Closer Brad Lidge and former MLB OF/IB Cliff Floyd are stepping in for Jim this week with Casey Stern.

After ESPN 105.5 exited the format last week, don’t expect Denver sports radio leader 104.3 The Fan to go unchallenged for long. Look for another competitor to emerge real soon. An announcement could come as early as next week.

Barrett Blogs

Where Are The Sports Radio Programmers of Tomorrow?

“As someone who’s helped many aspiring programmers over the years, I’ve seen less new people seeking out advice the past few years than they did from 2011-2019.”

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Photo Credit: Roman Gorielov

I don’t get the opportunity to write as often as I’d like to. Consulting projects make that harder these days but I do miss it. Fortunately I’ve been able to assemble a quality team to deliver news and industry opinions to your inbox and social media platforms each day. If you receive our emails, then you should notice one of those improvements today with our BSM 8@8 Newsletter. If you aren’t receiving our emails and would like to, click here to sign up.

The reason I chose to write today is because there’s one specific area of our industry that I’m concerned about and need to draw attention to. That’s the emergence of tomorrow’s sports radio program directors.

If you work in or follow this business, can you recall a year during the past decade where we saw more programming changes in sports radio than this one? I can’t. WFAN in New York, WEEI in Boston, KNBR in San Francisco, WIP in Philadelphia, Arizona Sports 98.7 in Phoenix, ESPN 97.5 in Houston, 93.7 The Fan in Pittsburgh, 750 The Game in Portland, ESPN 94.5 in Milwaukee, The Fan in Indianapolis, 107.5 The Game in Columbia, ESPN Las Vegas, 1620 The Zone in Omaha, and 98.1 The Sports Animal in Oklahoma City have or are soon to undergo PD changes. This follows a year where 101 ESPN in St. Louis, 104.5 The Zone in Nashville, WFNZ in Charlotte, and 680 The Fan and 92.9 The Game in Atlanta changed programming leaders. 98.5 The Sports Hub in Boston, ESPN 1000 in Chicago, 710 ESPN in Seattle, and ESPN LA 710 went thru changes too in the fall of 2019.

Twenty three brands undergoing change at the top of a station’s programming department in that short period of a time is an eye opener. But what really stands out are the lack of new faces to arrive on the PD scene let alone even come up during the interviewing process.

For every Rick Radzik, Amanda Brown, Kyle Brown and Qiant Myers who were elevated to PD positions over the past two years, there are proven leaders like Kevin Graham, Jeff Rickard, Tommy Mattern, and Terry Foxx who’ve landed in new situations. Those folks absolutely deserve those positions, so let me be clear, proven PD’s should always be valued. As I’ve told many decision makers before, a great PD is a difference maker. The film industry pays big money for Steven Spielberg, Martin Scorcese and Quintin Tarrantino because their track record highlights their abilities to deliver box office hits. Proven PD’s who can do the same for a radio station deserve similar respect.

But if you’re a younger person looking to advance your career into a programming role today, how do you take that next step let alone earn the nod when more experienced people want the same gig? Who’s advocating on your behalf? How would a corporate executive or market manager know that a producer, board op, promotions director or part-time host is capable of becoming the next great programmer?

Better yet, how does any corporate executive or market manager running a local brand know anything about your management style, vision, multi-platform skills, ability to lead people and work with multiple departments, and create exciting content, events and promotions if you’re working for another company in a different city? Here’s the answer, most times, they don’t. You apply for the job, your resume and email arrives in their inbox, which leads to them asking others about you. If someone you’ve crossed paths with says something good about you, you might get a call. If not, your materials go on file should the station have future needs.

Having led PD searches for a number of brands the past few years, I think the first step is finding out who’s interested in growing. Does anyone know of your desire to one day lead a brand besides the host you work with and the programmer you work for? Who have you sought out to gain knowledge and mentorship from outside of your building? Are you counting on an internal promotion to become a leader or assuming your PD will hype you up to potential employers? What are you doing to make sure the right people know you’re hungry to take the next step and you’re ready to go wherever an opportunity exists?

As someone who’s helped many aspiring programmers over the years, I’ve seen less new people seeking out advice the past few years than they did from 2011-2019. Maybe folks don’t think to come my way as much. Maybe they assume the company they’re working for will take care of them when the time comes. Maybe they don’t have the motivation to relocate or upset their current situation. Maybe the pandemic forced folks to press pause on pursuing advancement. Or maybe the role of a program director isn’t as appealing as it was to leaders from my era.

Some assume that because they’ve been successful at producing, and have done it for a long enough time, it means they’re ready for the next step. But programming is much more than managing a show. Not everyone is built to handle a verbal lashing from a market manager, balance a budget, negotiate deals, coach high profile talent, understand and examine PPM ratings, and unify departments. Let’s not forget interactions with corporate, being multi-platform skilled, knowing how to study and attack the competition, dealing with negative PR, and being the brand leader who keeps play by play partnerships in a healthy state.

If you’re behind the scenes in the sports radio industry, your path will most likely lead to becoming either a host, PD, moving into sales/marketing/imaging/digital/corporate or leaving the business. Top 10 markets and national networks are an exception as there are some very talented producers who’ve continued to work with top shows/stations for a long time. Both invest more in off-air positions. In many other cases, the financial upside for behind the scenes help is limited so eventually you reach a fork in the road when you have to decide the best path forward to make a decent living.

But those looking to take the next step don’t often think about positioning themselves to land the next big opportunity. They don’t take time to build relationships with key executives who they’ll one day interview with for a top job. Instead they think about that day’s show and the immediate tasks at hand. You can be the most creative, multiplatform savvy, best guest booker and strongest talent coach in America as a producer but if nobody else knows it outside your building, it’s going to be hard to take the next step. Which is why you have to make time to help yourself. You can start by emailing me. That can’t hurt.

Program directors have a responsibility here too. They should be making time to teach and push their behind the scenes people to want to advance their careers. They should also be telling anyone who will listen why one of their own is ready for the next step. Not enough do that. I can count on one hand the number of PD’s who’ve come to me championing one of their own for a top programming job over the past six years since I began helping stations find PD’s. Just going thru the interview process can be huge for an off-air professional who dreams one day of leading a brand. It helps them learn what to expect, how to present themselves, which areas they need to improve on in order to make the jump and most importantly, it shows them you care about them and their professional development.

I know that the job is busier today than ever for a PD and finding time is a pain in the ass. But coaching people is one of your biggest strengths. It’s why why you’ve been trusted to lead your brand. When twenty three positions open up and more than half require hiring elsewhere in the country and turning to folks inside different companies, that should raise eyebrows. Have you told others to consider someone on your staff? Did you push for them to be interviewed, even if they weren’t the right fit because you knew it’d serve them well later? Did you invest time in them to to make sure they were ready for the next step? And that doesn’t mean just giving them the crap you hate like filling out affidavits, building clocks, and corresponding with the traffic department.

Have you conducted 1 on 1’s with all of your off-air crew and learned who aspires to one day do what you do? Have you taught them how to analyze ratings and content? Sit in on show meetings? Critique talent? Recruit future staff? Participate in creative brainstorms or sales meetings? Have you told your GM or other high ranking executives or PD’s in your company about their passion to lead?

It should go without saying that if you’re in a position to lead and develop people, that it applies to more than just on-air talent. It should include grooming future programmers too. Any executive with oversight of your brand should be asking “who on your staff is ready to take a step?” If the answer is no one, they should be asking what your plan is to change that so the answer is different the next time they ask. If you’re skilled enough to lead a brand for years or even decades, those above you should want to protect the future by having you develop the next crop of programmers too. Your report card as a PD isn’t complete if all you can point to are good quarterly ratings. There are plenty of brands who’ve won in spite of their PD and others who have lost despite having an elite program director.

By the way, shouldn’t a PD want to see people inside their operations get called upon to take the next step? As hard as I pushed my crew to perform in St. Louis and San Francisco, when one got an opportunity to become a PD, APD or EP I was proud as hell. There’s nothing more fulfilling than seeing someone you have mentored, challenged and cared about take their career to a higher level. If you spend years in the position and have producers and assistant programmers not landing opportunities, let alone receiving calls to be interviewed for openings, you should be asking yourself ‘what haven’t I done to get them to that next level’ and ‘do I have the right people here who want to grow?’.

Lastly, I recognize everyone is under pressure to add good help. A station operating without a leader in the programming department creates a lot of problems, especially when it lingers for months. But you also need to find the right people or you end up with bigger problems later, most notably, others questioning your ability to hire the right people. If there’s one thing I’ve learned going thru these processes with different companies is that often times, decision makers want to move fast and find people who are referred by others they know and respect. If they hear a few good things said in conversation by a candidate that match what they value, they’re ready to move forward. Some get caught up in resumes or similar experiences/interests but not all ask the right questions and research people well. It’s amazing what you’ll learn if you investigate properly and ask questions that make folks uncomfortable. If you’re going to trust someone to lead your brand and staff, and set the tone for your operation, spending the extra time to be sure about those you hire is absolutely necessary.

Taking a chance on the APD or smaller market PD isn’t as safe as hiring a veteran leader. If you have a proven winner interested in your opening and feel confident that they fit your needs, I’m all for them being hired. But don’t make the mistake of assuming someone with less experience can’t make a greater difference. Imagine if we were back in 2004 and you passed on Jack Dorsey or Mark Zuckerberg in favor of a proven Newspaper editor to lead your brand’s digital strategy. How would you look today? That could be your radio station in five years if you overlook those with an ability to see the future better than the present when future openings arise.

To grow this format we need a mixture of new blood, new ideas, people who view the audio business differently from those in the present or past, and proven performers who’ve helped turn this format into a very successful one. We have to ask the right questions, fully research candidates, challenge our executives and programmers to take a greater interest in developing the next crop of sports radio executives, and consider new roads rather than the ones we’re most familiar with. We also need to hear from people who haven’t told us of their interest in taking the next step. We need to encourage them to want to grow and show them the path to do so. If we each do those things better, our format is going to spend a lot more time thriving and less time surviving in the years ahead.

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John Skipper To Speak At The 2022 BSM Summit

“In January 2021, Skipper’s plate became even more full when he reunited with Dan Le Batard to create Meadowlark Media. Since joining forces, the group has raised millions of dollars in funding, lured key talent to join the brand, and in April, Meadowlark closed a deal with DraftKings for a reported fifty million dollars over three years. Not too shabby for year #1.

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Putting on a two-day industry conference comes with a fair share of challenges. Months are spent building sessions, selling sponsorships, and talking to so many people that by the time the event rolls around, all I can think about is reaching the finish line and avoiding major issues.

But then the event happens, and there are moments where I’m able to block out the noise for 30-40 minutes and just be present in conversation. It’s what I enjoy most. Being able to sit across from an industry leader who’s been successful in business, and pick their brain on the past, present and future of our industry is both personally and professionally fulfilling. Not only does it provide me with an education, but it helps everyone in attendance too. That’s my motivation for running this conference.

When we return to New York City on March 2-3, 2022, I’m thrilled to share that I’ll have a chance to do that once again with someone I’ve professionally respected and admired for a long time. It is an honor to announce that Meadowlark Media CEO John Skipper will join us for a special on stage conversation at the 2022 BSM Summit.

If you’ve worked in this industry or aspire to, then you’re likely aware of what John has accomplished. He’s seen the business from many different points of view and remains very much involved in helping shape its future. But before we discuss his present involvement, let’s revisit the past.

During his tenure with ESPN, John spent five years serving as company president where he secured a series of long-term, multiplatform agreements with key rightsholders such as the NBA, NFL, MLB, Major College Conferences, US Open Tennis, FIFA, the Masters Tournament and British Open, the College Football Playoff, and the Rose, Sugar and Orange Bowls. He also oversaw the evolution of several brands including The Undefeated, Grantland, five thirty eight, and espnW among others.

Prior to becoming company president, John held the position as EVP of Content, which he earned after helping create and introduce one of the most successful magazine launches of the 1990’s with ESPN The Magazine. His understanding and belief in digital helped ESPN move ESPN. com forward in 2000, adding a paid section, ESPN Insider, and delivering a revamped site approach to generate more advertising. His foresight also spurred the launch of ESPN3, a television network producing more than 4,000 live events on the web and through mobile devices. If that wasn’t enough, John also supported the creation of the Watch ESPN app, played a key role in elevating the careers of many of the industry’s top sports media stars today, and oversaw the growth of ESPN Films, ESPN Radio, and many of ESPN’s key television programs.

After exiting the worldwide leader, John signed on as the Executive Chairman of DAZN. In January 2021, Skipper’s plate became even more full when he reunited with Dan Le Batard to create Meadowlark Media. Since joining forces, the group has raised millions of dollars in funding, lured a number of key talent to become part of the brand, and established a strong presence in podcasting and on YouTube. In April, Meadowlark closed a deal with DraftKings for a reported fifty million dollars over three years. Not too shabby for year #1.

What I’ve appreciated about John is that he’s never been afraid to roll the dice and take risks. Some of his moves have worked out, others haven’t. The wins have been recognized across the industry, but so too have the losses. He’s had to lead a company thru high profile talent controversies, cord cutting challenges, understand the world of video, audio, print, digital, advertising, subscriptions, talent, and rights deals both domestic and internationally, all while keeping his finger on the pulse of the present state of the media business while turning an eye towards the future and knowing which areas the company should make significant investments in.

John has been thru all of it as a media executive, and he’s still doing it while building the Meadowlark brand. A recent story in Bloomberg captured some of his views on growing the Le Batard empire and navigating various parts of the industry. I highly recommend taking time to read it. You can do that by clicking here.

We have five and a half months until we’re inside the Anne Bernstein Theater in New York City, so who knows where the industry will shift during that time. One thing is for certain, John Skipper will be ready for whatever lands on his doorstep. I’m eager to spend time with him in New York treating industry professionals to his insights, opinions and leadership lessons. I’m confident those in attendance will gain value from hearing his perspectives on the industry.

I invite you to join us either in person or virtually for the 2022 BSM Summit. Tickets to the event can be purchased by clicking here. For information on sponsorship opportunities, email JBarrett@sportsradiopd.com.

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2022 BSM Summit Adds Pablo Torre, Joe Fortenbaugh, Kazeem Famuyide & John Jastremski

“By the time March’s conference rolls around, we’ll have somewhere between 50-60 people announced to participate at the two day Summit.”

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The announcements continue for the 2022 BSM Summit. After recently sharing the news that former ESPN Radio executive Traug Keller would join us in the big apple to accept the Jeff Smulyan Award, and previously revealing the first fourteen participants scheduled to appear, it’s time to inform you of a few key talent who will participate in sessions at March’s show.

I’m thrilled to welcome ESPN’s Pablo Torre to the 2022 BSM Summit. Pablo’s been with the worldwide leader since 2012. During that time he’s served as a senior writer for ESPN.com, the host of the ESPN Daily podcast, and has appeared on shows such as Around The Horn, Highly Questionable, and The Dan Le Batard Show. He also previously co-hosted High Noon with Bomani Jones. Prior to joining ESPN he spent five years writing for Sports Illustrated. Having worked with a mixture of talent from various backgrounds, I’m looking forward to having him share his insight and opinions on the value of it at the show.

Pablo isn’t the only ESPN personality joining us in New York for the conference. I’m excited to welcome back a great friend and one of the smartest sports betting analysts on television, Joe Fortenbaugh. Joe is regularly featured on ESPN’s sports betting program Daily Wager. He also appears on other ESPN programs and segments on television, radio and digital platforms. Prior to joining the network he hosted 95.7 The Game’s morning show in San Francisco, and hosted “The Sharp 600″ sports betting podcast. He’ll moderate a conversation with sports betting executives at the show.

Given that this two-day sports media conference is taking place in the heart of New York City, it’d be silly to not include someone who’s passion, energy, sound, and content embody what New York is all about. The Ringer’s John Jastremski will make his BSM Summit debut in 2022. The ‘New York, New York’ host is known to many for his years of contributions on WFAN. It’ll be fun picking JJ’s brain on the differences between performing on a traditional platform and the digital stage.

Jastremski isn’t the only one with a connection to The Ringer who will participate at our 2022 event. My next guest is someone who I’ve followed on YouTube and Twitter for years, has infectious energy and likeability, and has taken his life experiences and sports passions and turned them into opportunities with MSG Network, SNY, The Ringer, Bleacher Report, WWE, The Source and various other outlets. Kazeem Famuyide will join us to shed light on his journey and offer his perspective on the value of traditional vs. non-traditional paths.

By the time March’s conference rolls around, we’ll have somewhere between 50-60 people announced to participate at the two day event. I’ll be announcing the addition of a very special executive in mid-October, as well as a few high profile speakers and awards recipients in the weeks and months ahead. I’m appreciative of so many expressing interest in speaking at the conference, and as much as I’d like to include everyone on stage, I can’t. Keeping the Summit informative, fresh and focused on the right issues is important, and to do that, I’ve got to introduce different people, perspectives and subjects so our attendees gain value to further improve the industry.

A reminder, the 2022 BSM Summit is strictly for members of the sports media industry and college students aspiring to work in the business. It brings together people from more than thirty different media companies and focuses on issues of relevance and importance to media industry professionals. The show takes place March 2-3, 2022 in New York at the Anne Bernstein Theater on West 50th Street. Tickets and hotel rooms can be secured by visiting BSMSummit.com. For those unable to attend in person, the Summit will also be available to view online. Virtual tickets can be purchased by clicking here. Hope you’ll join us!

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