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BSM Podcast

PASR42: Kristine Leahy – Fox Sports Radio

Jason Barrett

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“We sat down, and I think within ten minutes—and he won’t mind me saying this, because he’s pretty open—(Colin) got very teary eyed.” – Kristine Leahy

Kristine Leahy says she is no spring chicken when it comes to sports media. But at just 29 years old, she has already worked in major media markets in every part of the country, and built a very successful track record.

Her latest venture as Colin Cowherd’s intelligent and confident sidekick, has made her a household name on the national scene, and pushed her deeper into the sports radio consciousness than ever before.

And with that comes some really interesting stories. Some of which she shares with us in this episode of the Podcast About Sports Radio.

INSIDE THIS EPISODE

  • Her journey in the business from WEEI to Fox Sports
  • How she landed the opportunity to work on Colin’s show
  • Recognizing that she wasn’t cut out to be a traditional sports anchor
  • Dealing with criticism and audience perceptions
  • How to use social media & handle personal attacks
  • Defining what her brand is and how she protects it
  • Comparing the differences between fans in different cities
  • Loving and appreciating her position and feeling lucky to be where she is
  • The biggest differences between sports radio and sports television
  • Sharing some insight into the way her and Colin connect
  • Her biggest pet peeve on the sports radio business
  • Who she believes does a great job in sports media

FROM THE GUEST

FROM ZACH

The Podcast About Sports Radio is proud to partner with Barrett Sports Media, home of the sports radio industry’s premier website barrettsportsmedia.com. For the latest sports radio news around the country, as well as insights, and opinions from Jason Barrett and some of the sports radio format’s brightest minds, visit barrettsportsmedia.com.

BSM Podcast

Seller to Seller: Don Ricker, Iliad Media

Jeff Caves

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Corporate buyers have needs just like sellers do. This week, Jeff Caves offers sellers a cheat code as Don Ricker of Iliad Media reveals what he was looking for and how he did deals when he was leading sales for Taco Bell.

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BSM Podcast

Media Noise: What Does The Return of Bob Iger Mean to ESPN?

Demetri Ravanos

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Demetri Ravanos has questions about Disney going back to the future with Bob Iger. This entire episode of Media Noise is all about what the change at the top of the Walt Disney Company indicates about the future of ESPN.

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BSM Podcast

Media Noise: What Is Realistic For FOX at the World Cup?

Demetri Ravanos

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On this special holiday edition of Media Noise, Demetri Ravanos dives into the controversy and criticism surrounding FOX’s coverage of the World Cup in Qatar.

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