Connect with us
Jim Cutler Demos

Sports TV News

ESPN Owes Upwards of 20 Million For Ratings Shortfalls

Jason Barrett

Published

on

Despite the efforts of the College Football Playoff committee and some media outlets downplaying the financial hit ESPN took by being forced to televise the two national championship semi-final games on New Year’s Eve, media buyers say the network owes upwards of $20 million in ad makegoods for ratings shortfalls for the two games.

ESPN may have gotten a bit greedy when setting its ratings estimates and offering higher guarantee levels to advertisers for the two games, knowing audiences might not flock to their TV sets, despite the optimism of the CFP committee. However, advertisers are concerned about next season’s potential audience levels for the games, which will also be televised on New Year’s Eve. Even if the ratings guarantees by ESPN are set lower, advertisers would prefer the games be moved to New Year’s Day or even on consecutive primetime nights, exclusive of New Year’s Eve, when more people would likely watch.

But CFP committee officials are on record as adamantly supporting the continued airing of the playoff series games on New Year’s Eve as scheduled, which will occur in seven of the remaining 10 years of the 12-year original deal. And that position has been taken even after the 36% combined ratings decline for the two games was disclosed.

So ESPN is caught between a rock and a hard place. On one hand, it has to keep its mouth shut and parrot the CFP’s belief that ratings will get better in subsequent New Year’s Eve telecasts, even though privately they believe that to be nonsense. It can’t been seen criticizing its long-term partner publicly. On the other hand, ESPN has to hear the wrath of its advertisers who saw their ad dollars spent on the severe under-delivery of the guaranteed audience for the two games.

Some media outlets have pointed out that since ESPN sells packages for all the bowl games and a sizable number of advertisers are in all of the games, that the New Year’s Eve ratings shortfalls were considerably mitigated.

One buyer called that analysis “a bunch of spin,” adding that College Football Playoff Committee executive director Bill Hancock’s statement that the New Year’s Eve games’ ratings declines were simply “modest” was “just plain wrong.”

Try selling the “modest” ratings declines to the movie studios that were in those New Year’s Eve games who paid big bucks to reach an audience they wanted to reach immediately that turned out to be more than one-third less than the size that they paid for.

Sure they can get makegoods down the road, but some marketers needed those eyeballs sooner, not later.

ESPN is trying to make things right with its advertisers, although its sales executives will not discuss the situation publicly beyond a general statement issued by a network spokesperson.

“As is standard practice with any sponsored television event, inventory is managed and contingencies are put in place to protect advertisers,” the ESPN statement reads. “The specifics of those deals vary and we work with our advertisers to make them whole in the event of a shortfall.”

 

Media buyers are sympathetic to ESPN’s situation and are also appalled and angry at the attitude of the NCAA and the College Football Playoff committee and the public comments being made by their executives.

The CFP’s Hancock told The New York Times this week, “We don’t make decisions based on television numbers. I don’t have a TV number that influences my measurable for success.”

Talk about a slap in the face to his media partner ESPN which is now some $20 million in the hole because of Hancock’s arrogance, after the network paid the CFP $600 million for the TV rights of the bowl games, including the two New Year’s Eve semi-finals.

 

To read the rest of this article visit Broadcasting Cable who originally published this article

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.

Sports TV News

ESPN Officially Re-Signs Mina Kimes to Multi-Year Contract

Kimes originally joined ESPN in 2014, where she has since made her stamp on the company in multiple disciplines.

Avatar photo

Published

on

Mina Kimes

Get ready for more Mina Kimes on your ESPN airwaves. The company officially announced it re-signed its star NFL correspondent to a multi-year deal, shattering the hopes of Dan LeBatard Show fans everywhere.

Kimes originally joined ESPN in 2014, where she has since made her stamp on the company in multiple disciplines. She started as a writer for ESPN The Magazine and various ESPN websites before moving to an on-air personality for NFL Live, Around the Horn, and First Take. Kimes also hosts a podcast that also recently launched a YouTube channel to provide video content.

2023 has been a busy one for Mina. Earlier this year, Kimes agreed to terms with Meadowlark Media, LeBatard’s media company, to make sporadic appearances on his weekly podcast, while also agreeing to a new deal with ESPN. There’s been no word whether that deal is the same one that is being announced now or involves something different for Kimes.

Mina Kimes also allegedly turned down a lucrative offer from NFL Network to stay at ESPN, albeit on new terms. She also announced the birth of her first child, a son, fittingly during a Monday Night Football contest between her beloved Seattle Seahawks and the New York Giants.

Kimes said the familiarity with ESPN personalities was a key factor in her decision to stick around at the Worldwide Leader. “The biggest reason is I just really love the people that I work with, especially my family on NFL Live,” Kimes told Awful Announcing.

“It’s a little cliche to call them family, but they really are to me. They’re not only wonderful human beings and amazing to work with every day, but they challenge me, we push each other, and we make what I believe is one of the best shows on television. So just for me, probably the biggest appeal was just working with the people that I love so much there in particular.”

Mina Kimes also returns to ESPN today following her maternity leave.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

Sports TV News

Greg Olsen: I’m Not Chasing an NFL Head Coaching Job

“This is not something I’m actively pursuing. I would call the A game at FOX for 30 years if that was what was in the cards.”

Ricky Keeler

Published

on

Greg Olsen
Courtesy: FOX Sports

With his former team, the Carolina Panthers, in search of a new head coach this offseason, there was a report last week from Joseph Person of The Athletic that the man who was the Panther tight end for 9 years and current FOX broadcaster Greg Olsen would be interested in the position if he was approached for it.

Olsen was a guest on The Rich Eisen Show on Thursday and he told Eisen that being a coach is not something that he is actively trying to pursue at this time.

“This is not something I’m chasing. This is not something I’m actively pursuing. I would call the A game at FOX for 30 years if that was what was in the cards. We all know how this world works. People come and go. Opportunities come and go. I’m never a believer in slamming the door on anything that you love.”

“That became kind of a big story this week. Obviously, there’s a lot of speculation and rumor and whatnot. I think the best thing I would say is ‘Who wouldn’t?’ This is a city that I love,” Greg Olsen admitted. “This is a team that I played the bulk of my career for. I want to see them have success. I live here, my kids are here.”

He continued by noting that he would listen to the offer if approached, despite not angling for the job.

“I would be crazy to entertain and take that conversation. This is a game I love. This is a game that I have been involved in my entire life. How that all plays out, I don’t know.

“I love doing what I do now. Calling games, studying games, I love doing this. How that future unfolds, a lot of this is out of any of our control.”

Greg Olsen took that question and used it to bring out a larger conversation as to why people overreact if a former player without as much coaching experience gets immediately dismissed as an idea for an open spot such as what happened when Jeff Saturday went from ESPN to being the interim coach of the Colts last year.

“What I will say is a larger conversation that has nothing to do with me, we saw it last year with Jeff Saturday taking over. I think there is an instant reaction that unless you have lived the NFL lifestyle in that ladder, you can’t be successful. I think we have to be careful saying experience leads to competence in all industries.

“Look at John Lynch. John Lynch had no experience in personnel and I’d say he has done a good job. We have to be careful thinking experience is the only prerequisite to be good at anything, coaching, broadcasting. Why do we just dismiss that as a pathway? Other sports don’t dismiss it. I don’t have the answer, but I think it’s an interesting conversation.”

As for answering the question itself, Eisen thought it was great because it showed how genuine Olsen is without trying to dismiss the question the second it was asked to him despite how difficult it is to answer. 

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

Sports TV News

Amazon Prime Video Sees Record Ratings in Latest Thursday Night Football Broadcast

This growth comes alongside news that the Black Friday game between the Miami Dolphins and New York Jets produced TNF’s lowest ratings of the season.

Avatar photo

Published

on

Thursday Night Football logo

Thursday Night Football is off to a historic start in 2023 thanks in part to a thrilling contest between the Seattle Seahawks and Dallas Cowboys. Seahawks/Cowboys averaged 15.26 million viewers and attracted a peak audience of almost 18 million viewers on Prime Video, making it the most-watched game ever on Prime Video and the most streamed NFL game ever.

The previous high was the Sept. 14 matchup between the Minnesota Vikings and Philadelphia Eagles at 10.4 million viewers. Seahawks/Cowboys was also the sixth TNF contest to average more than 12 million viewers.

Through 11 weeks, TNF is averaging 12.58 million viewers, an increase of 29 percent from last season’s 11-game average. Unsurprisingly, TNF wins Thursday night each week, because nothing beats NFL football in the United States, to the tune of 151 percent viewership over the second program of the night.

This growth comes alongside news that the Black Friday game between the Miami Dolphins and New York Jets produced TNF’s lowest ratings of the season, averaging just 9.61 million viewers.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading
Advertisement

Advertisement

Upcoming Events

Barrett Media Writers

Copyright © 2023 Barrett Media.